2010 Week 3, Day 1   Pr & Social Media
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2010 Week 3, Day 1 Pr & Social Media

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Deirdre K. Breakenridge, Solis

Deirdre K. Breakenridge, Solis

control vs. value add

reviewed the Personal Brand Plan assignment

asked for Personal Brand 20 Questions

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2010 Week 3, Day 1   Pr & Social Media 2010 Week 3, Day 1 Pr & Social Media Presentation Transcript

  • Today’s Agenda
    • Hot Topics
    • SocAppReview Assignment Q&A
    • How To Assignment Loose Ends
    • PR & Social Media (Deirdre K. Breakenridge, Solis – 40 posts, one tweet)
    • Have you recruited a Mentor?
    • Personal Brand 20 Questions
    • Personal Brand Plan
  • PR 2.0
  •  
  • Traditional Weaknesses of PR
    • Not measurable in terms of sales or corporate value.
    • Dominated by writers vs. number crunchers & operators.
    • Focus on delegated technical skills vs. strategy and finance.
    • Only called upon in times of crisis or spin.
    • Devious and unethical practices.
    • Associated with political and corporate malpractice.
    • Becoming measurable.
    • Managing change due to broadband top strategic priority.
    • The decline of advertising and rise of social network based perception.
    • Lower technical hurdles, higher value on communication challenges.
    • Replacing market research with real time consumer engagement.
    • Fragmentation of “publics” requires constantly tuning social etiquette.
    Opportunities presented by PR 2.0
  • http://www.prnewsonline.com/Assets/DigitalPRNGuidebookVol3.pdf Is there any area of PR unaffected by broadband? http://www.cipr.co.uk/socialmedia/ http://socialmediagovernance.com/policies.php Can it be controlled?
  • Let’s add value … @ the intersection of PR & Social Media
    • http://www.briansolis.com/2008/12/pr-20-must-read-posts-of-2008/
    • Identify critical issues.
    • Keep them at the top of the agenda.
    • Connect … ideas and people in new, relevant ways that contribute
    • value.
    • One good tweet within the next 20 to 30 minutes … go.