Learn why you need Open Resource Email Marketing Newsletters Done For You and your business today!

1. Build Customer Loyalty with
Open Resource

2. The Gift That Keeps on Giving
The “loyalty effect”, is a
powerful profit
generator because loyal
customers tend to
spend more, refer
others and cost less to
serve.
- Frederick Reichheld

3. Building Customer Loyalty
Looking closely, there
are some surprising
trends and data on
our customers…

4. What's Happening in NZ Business Today
The average business
today can lose up to
30% of its customers
annually.
Harvard Business Review (The Loyalty Effect
by Frederick F. Reichheld and Thomas Teal)

5. What's Happening in Business Today
Winning new customers
can be up to 20 times
more expensive than
retaining existing
customers
Harvard Business Review (The Loyalty Effect
by Frederick F. Reichheld and Thomas Teal)

6. What's Happening in Business Today
The probability of selling
to a new prospect is 5-
20%
Marketing Metrics

7. Are you the type of business that’s wants
loyal customers?

8. Build Customer Loyalty
Studies show that 40%
of a customers decision
making process when
buying is down to the
rapport they have with
company or person.
Chet Holmes International 2011

9. About Open Resource
Open Resource allows you to
communicate regularly with
your customers by creating
industry relevant email
newsletters to build customer
rapport ensuring your business
is always top of mind.

10. Our Clients Are Saying…
“Thanks so much for arranging my very first
newsletter, it looks really good.
Soon after it went out, I had an email from a
client I haven’t dealt with in a while wanting
some more training.
So being top of mind really works!”
Linda, Momentum Biz - Nov 2014

11. The Challenge
One of the biggest barriers to
regular & effective email
newsletters is the time it takes to
design it, access valuable &
engaging articles and then collate
and send.
Open Resource now takes this
problem off your hands!

12. With Open Resource You Can…
• Communicate regularly with your clients in under 5
minutes a month.
• Automate your email communications.
• Alert your clients of your special offers.
• Build rapport with your customers.
• Deliver professional quality content.
• Increase repeat business.
• Drive traffic to your website and social media sites.

13. Your Monthly Email Newsletter
Your Logo
Direct contact details
Customised introduction
(optional)
Your own article (optional)
followed by 3 industry relevant
articles.
Further contact details
Website details
Social media links

14. Industry Categories
Consumer
Real Estate – Regional categories
Home maintenance Interior
Home maintenance Exterior
Automotive
Insurance
Investment
Health and Fitness
Bars/Restaurant
Finance/Investment
Business
Accounting
Law
Insurance
Professional Services
Digital Marketing
Finance/Investment

15. Joining Open Resource is easy
1. Enter your details on our
website: Join Open
Resource
2. Supply relevant details to
build your newsletter.
3. Your preview newsletter will
be sent you on the 15th