The presentation provides regional grocers with consumer and industry insight, allowing them to better navigate the changing grocery landscape. By addressing the need for digital maturity to differentiate and compete, we demonstrate how to adopt and implement an innovative all-encompassing digital strategy to deliver eCommerce and personalized shopping experiences. The presentation addresses: • Changes in consumer behavior and expectations with regard to technology - challenges & opportunities to drive business through digital innovation • The crawl, walk, run approach to leveraging big data • Creating a digital strategy & implementing integrated commerce unifying service and data capabilities to deliver personalized shopping experiences • Key takeaways when executing integrated commerce and personalization Grocers are aware of the value of personalized offerings; we supply the ‘how’ to implementing personalization.

1. Integration & Personalization
in an eCommerce World
Sylvain Perrier
President & CEO, Mercatus Technologies
PRESENTED BY
Personalization – it’s not the ‘why’, it’s the 'how.'

2. Agenda
• Adopting eCommerce in Grocery: Challenges & Opportunities
• Implementing an Integrated Platform
• DeliveringAdvanced Personalization
• Key Takeaways

3. • Data: Vast quantity of product &
consumer data makes
personalization in grocery
challenging
• Share of basket: Overall
household spend isn’t increasing
• Slow entry to eCommerce:
Consumers demand feature rich
customized solutions
How is it different
for grocers?

4. © 2015 Mercatus Technologies Inc.
External Challenges

5. © 2015 Mercatus Technologies Inc.
Internal Challenges

6. © 2015 Mercatus Technologies Inc.
Opportunities

7. The Need for Digital Maturity
Customer Centricity through Platforming
A solid foundation driven by 2 key elements: a digital strategy & a roadmap

8. © 2015 Mercatus Technologies Inc.
Practical Considerations
Build in
Iterations
Importance
of Agility
Stay
Focused

9. © 2015 Mercatus Technologies Inc.
Implementing an Integrated Platform
• Develop a strategy & identify goals
• Organizational alignment: IT & Marketing
• Ecosystem approach for successful technology
& data integration

10. Delivering
Advanced
Personalization
A phased approach:
• Roadmap
• Budget
• Right People
• Time
• Data
• Integration
• Analytics
• Action

11. Contextualization
In-Store & Digital
Using customer data to offer personalized shopping experiences at the right place at the right time

12. © 2015 Mercatus Technologies Inc.
Challenges to Personalization

13. © 2015 Mercatus Technologies Inc.
Key Takeaways
• Importance of strategy
• Strong agile foundation
• Sound data & delivery mechanism
• Implementing in iterations
• It’s not a race, it’s a journey

14. The best thing you can do is the right
thing; the next best thing you can do is the
wrong thing; the worst thing you can do is
nothing.
THEODORE ROOSEVELT

15. 416.603.3406416.603.3406
T
Thank You
1.877.525.5051
mercatustechnologies.com
Toronto, ON M5V 1M1
545 King St. West, Suite 500
Mercatus Technologies Inc.
1.877.525.5051
Charlotte, NC 28210
6000 Fairview Rd, Suite 1200
Mercatus USA Inc.
P P
Sylvain Perrier, President & CEO
sylvain.perrier@mercatustechnologies.com
@sylvainperrier