A quick look at the work I did with Cantraybridge College to build a program of events in 2014. The events were designed to attract different audiences to grow their customer base.

1. Events Program for Cantraybridge
College, nr Croy, Inverness
www.cantraybridge.co.uk
Case Study by Melanie Newdick
18/02/2015

2. What Was the Problem?
Cantraybridge wanted to increase awareness of
their college and operations. They also wanted
to build an audience for their social enterprise
cafe.
18/02/2015

3. What Did I Do?
• I devised a year long program of events with
each event aimed at a different audience
• I facilitated a planning day with staff and
students to collate ideas and activities
• I planned and co-ordinated all the activities
including dealing with the press and publicity,
social media and advertising
18/02/2015

4. What Did I Achieve?
• A framework of events for Cantraybridge to
follow on with in 2015
• Revenue positive events
• Ran a pop up cafe for each event
• Partnership working with Cantraybridge
including permissions to update websites
18/02/2015

5. More Information
www.highlandbusinesssupport.com
LinkedIn Profile