Mekko Graphics Webinar - Analyzing a Market
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Free training session where we will show you how to analyze a market for a company or business unit. We will focus on how to present a market analysis using charts that highlight segments, competitors, growth and profitability. You can find the corresponding video from this deck in: https://www.youtube.com/watch?v=t7TYkQm1JHk
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Mekko Graphics Webinar - Analyzing a Market
- 1. INTRODUCTION TO MARKET ANALYSIS David Goldstein Mekko Graphics December 15, 2015
- 2. US Electric Vehicle Market Toyota leads the largest, conventional hybrid segment. GM, Ford, Nissan and Tesla dominate the higher growth, ‘plug-in’ segments. Subscribe to the Chart of the Week
- 3. Package Delivery Market FedEx is in a weak competitive position in Europe. Subscribe to the Chart of the Week
- 4. Medical Device Market Map The medical device market is highly fragmented with no players dominating any segments and little overlap of competitors across segments. Source: Evaluate Group Subscribe to the Chart of the Week
- 5. Source: Good Car Bad Car US Auto Industry Market Map Cars and SUVs are largest segments and both are very fragmented with the top 5 models having under 30% share. The pick-up segment is much more consolidated. Subscribe to the Chart of the Week
- 6. Plastic Surgery by Country Procedures on the face and head account for ¾ of the plastic surgery in Japan and Korea, while breast procedures are more popular in the US. Subscribe to the Chart of the Week
- 7. US Electric Vehicle Market While the conventional hybrid segment grew rapidly, the smaller plug-in and 100% electric segments experienced greater growth. Subscribe to the Chart of the Week
- 8. Apple Product Line Profitability The iPhone is the biggest driver of Apple’s profitability. Subscribe to the Chart of the Week
- 9. US Beer Market Has Several High- Growth, High-Price Segments Ciders, craft, and Mexican imports both command price premiums and have 10%+ growth rates, while the largest and lowest priced beer segments are languishing. Subscribe to the Chart of the Week
- 10. Learn More To learn more about creating persuasive charts, download the free Mastering Chart Selection Guide, which includes a 30-day trial of the Mekko Graphics software. Questions or Comments? Join us on Facebook or Twitter and say hello!