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1	
  	
  SXSW PANEL PICKER PITCH
BRINGING THEM OUT
HOW	
  ARTISTS	
  ARE	
  USING	
  DATA	
  TO	
  GET	
  FANS	
  TO	
  THE	
  SHOW	
  
are going on tour!
They have a strong online following…
But how can they turn online followers and
passive fans into a dancing, cheering,
real-life crowd?
The South-Bys could learn a lot about
how to achieve this ->
By looking at how
their fans behave
here:
We’ve gathered a panel of experts to
discuss how artists like The South-Bys can
bring out their fans, using data.
Allison Schlueter
President of Digital
Marketing
Artist Group
International
Moderator:
Zeeshan Zaidi
SVP/GM Artist
Services
Ticketmaster
Doug Scott
CMO & Head of
Artist Relations
Bandpage
Daniel Kruchkow
‪CMO & Head of
Digital Strategy
Crush Music
Media
Management‬
Want	
  to	
  learn	
  how	
  your	
  act	
  
could	
  do	
  the	
  same?	
  
	
  
	
  
	
  
	
  
	
  
Vote	
  for	
  our	
  SXSW	
  Panel	
  	
  
“Bringing	
  Out	
  Your	
  Fans	
  In	
  The	
  Digital	
  Age”	
  	
  
in	
  the	
  Panel	
  Picker	
  by	
  September	
  4!	
  

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Bringing Them Out : SXSW Music Panel Picker 2016

  • 1. 1    SXSW PANEL PICKER PITCH BRINGING THEM OUT HOW  ARTISTS  ARE  USING  DATA  TO  GET  FANS  TO  THE  SHOW  
  • 2. are going on tour!
  • 3. They have a strong online following…
  • 4. But how can they turn online followers and passive fans into a dancing, cheering, real-life crowd?
  • 5. The South-Bys could learn a lot about how to achieve this -> By looking at how their fans behave here:
  • 6. We’ve gathered a panel of experts to discuss how artists like The South-Bys can bring out their fans, using data. Allison Schlueter President of Digital Marketing Artist Group International Moderator: Zeeshan Zaidi SVP/GM Artist Services Ticketmaster Doug Scott CMO & Head of Artist Relations Bandpage Daniel Kruchkow ‪CMO & Head of Digital Strategy Crush Music Media Management‬
  • 7. Want  to  learn  how  your  act   could  do  the  same?             Vote  for  our  SXSW  Panel     “Bringing  Out  Your  Fans  In  The  Digital  Age”     in  the  Panel  Picker  by  September  4!