Adweek century 21 only worthy brand tie in to the breaking bad finale
Century 21 Sells Walter White's House in the Only
Worthy Brand Tie-In to the Breaking Bad Finale
'Fit for a king'
By Tim Nudd
any brands tried to ride the Breaking Bad bandwagon for last night's
series finale, with results that were generally clumsy or worse. The
exception was Century 21's inspired listing of Walter White's
Albuquerque home for sale on Craigslist. The house is "fit for a king,"
says the promotional copy, which had lots of fun little plot points worked into it.
Don't get sucked in, though—it might actually be in worse condition than the listing
The stunt was dreamed up by Mullen, whose group creative director Tim Cawley tells
Ad Age: "The thinking was simple: Despite its dark, unsettling twists and turns,
Breaking Bad is a show about family. When families are ready to move on to new
things, Century 21 is at the ready. So the final episode of Breaking Bad seemed a
perfect opportunity for Century 21 to weigh-in with a little tribute."
Full text of the Craigslist listing below.
3BR/2BA Albuquerque ranch is fit for a king. In-ground pool with lovely patio,
perfect for grilling with family. Two-car garage for a Pontiac Aztek, Chrysler 300 or
both. Water heater replaced in 2009. Secret crawl space great fun for kids. Near
airport. Great local schools with dedicated teachers who take an interest in students.
World-class local hospitals. Perfect for outdoorsmen, with first-rate area camping
and RV spots. MOTIVATED SELLER. MUST BE OUT BY SUNDAY , 10:15 PM.
MAKE AN OFFER TODAY .