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Opti user survey_mc
1. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs
User Profile Survey 2012
Optician Jobs
Kevin Puttock
Research & User Experience
July 2012
2. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs
Background
Research was required to provide feedback from jobseekers about the redesigned
jobsite on the new madgex platform, specifically:
Rating of the site for speed, performance and usability
Overall rating of the site
Comparison to previous version of the jobs site
Results will be used primarily to support sales and marketing activities.
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3. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs
60% of those surveyed are actively searching for a job
I am a jobseeker, actively
looking for a job
60%
I am a browser. I look at
jobs, but I'm not actively 40% Potential job seekers
applying
I am an employer / recruiter
looking for candidates Excluded from subsequent analysis
Q. Which of the following best describes your job seeking status?
Base: all respondents (83)
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4. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs
66% are currently working in permanent roles
Permanent - working full time 58%
Unemployed 10%
Temporary / Contractor 13% 66% are in
permanent roles
Permanent- working part time 8%
Student / Recent graduate 1%
Retired 1%
Other 8%
Q. What is your current working status?
Base: all respondents (83)
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5. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs
29% visit Optician Jobs daily and 68% visit at least weekly
More than once a day 4%
29% visit daily
Once a day 25%
68% visit weekly
Once every 2-3 days 23%
Once a week 16%
Once every 2 weeks 13%
Once a month 9%
Less often 8%
Never 3%
Q. How often do you visit Optician Jobs?
Base: all respondents (79)
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6. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs
The ‘speed of the site’ and ‘ease of use of the site’ gained the most positive
feedback with 80% rated each as excellent or good
Speed of the site 34% 46% 19% 1%
Ease of use of the site 34% 46% 17% 3%
Number of jobs on the site 25% 51% 20% 3% 1%
Design / appearance of the site 23% 55% 20% 1% 1%
Relevance of jobs on the site 23% 45% 25% 4% 3%
Accuracy of the search results 20% 44% 24% 8% 4%
Excellent Good Fair Poor Don't know
Q. How would you rate Optician Jobs for each of the following factors?
Base: all respondents (various)
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7. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs
88% rated Optician Jobs as excellent or good overall
Excellent 29%
88% excellent
or good
Good 59%
Fair 12%
Poor
Q. What is your overall opinion of Optician Jobs?
Base: all respondents (82)
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8. RBI Jobs Sites – User Profile Survey 2012: Optician Jobs
30% agreed that the new Optician Jobs site was ‘much better than the
previous site’ with 65% rating the new site as better overall
Much better than the previous site 30%
A little better than the previous site 35%
About the same as the previous site 16%
A little worse than the previous site
A lot worse than the previous site
Don't know 20%
Q. And, overall how would you rate the new Optician Jobs site compared to the previous site?
Base: all respondents (82)
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