This is the ONLY in-depth business analysis that covers matchmaking, since there is no trade association performing market research. This is a fascinating analysis of one of the oldest professions—matchmaking, and a support service—date coaching. The nation’s estimated 1,600 matchmakers and 400 dating coaches are posting moderate growth, while other dating market segments such as radio datelines, print personals and phone chat lines continue to slide. Online firms (dating websites (eHarmony, Match.com, others) are still struggling to bridge the divide with off-line services such as matchmakers, but it continues to be challenging.

1. The Matchmaking & Date Coaching Market
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2. ABSTRACT
This is the ONLY in-depth business analysis that covers matchmaking, since there is no trade
association performing market research. This is a fascinating analysis of one of the oldest
professions—matchmaking, and a support service—date coaching.
The nation’s estimated 1,600 matchmakers and 400 dating coaches are posting moderate growth,
while other dating market segments such as radio datelines, print personals and phone chat lines
continue to slide. Online firms (dating websites (eHarmony, Match.com, others) are still struggling
to bridge the divide with off-line services such as matchmakers, but it continues to be
challenging.
This U.S. matchmaking and date coaching combined market is a now a $392 million business in
the U.S. Their numbers are rising, and the field is doing well. This is an easy business to enter (no
license needed), with little investment capital and profit margins as high as 76% of sales. Most
operate solo, in one city, but matchmakers that make $1+ million will travel nationwide and
internationally for clients. New entrants are being trained and certified by The Matchmaking
Institute in New York City. This market segment was worth $363 million in 2015.

3. ABSTRACT
Dating coaches are growing in number, about 400 today. Dating coaches sometimes collaborate
with matchmakers but often they compete with them. Most work part-time, earning $30,000 or
so, but two make more than $500,000 due to extensive product lines including books, workshops
and video courses.
The study examines:
- The market size/forecasts and segments from 1994 to 2020 Forecast
- How dating services operate—typical models/revenues/fees/profits
- Results of a recent custom survey of matchmaker operations and metrics by The Matchmaking
Institute.
In-depth Competitor Profiles are provided for 10 top matchmakers and 11 top date coaches
nationwide.

4. Length Publisher Published Date
71 Pages
Marketdata
Enterprises
July 1st, 2016
Table of Contents
1. Overview of The Total Dating Services Industry
2. The Matchmakers Market
3. Profiles of Some of the Top U.S. Independent Matchmakers
4. The Date Coaching Market
5. Reference Directory of Industry Trade Associations & Information Sources
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5. ABOUT THE PUBLISHER
Founded in 1979, Marketdata specializes in analyzing niche service sectors not covered
elsewhere. It is the only U.S. market research publisher to focus solely on service businesses.
Analyses include a wide range of markets ranging from weight loss services, check cashing
and money transfer services, and janitorial services, as well as debt collection services, dating
services, and fertility services. Each report is an in-depth study of the market, which examines
industry revenues/growth, competitor profiles/rankings, and key market trends and issues.
Primary and secondary research techniques are used, including custom, proprietary surveys
and interviews with key personnel.
View more reports from this publisher
Other Titles from this Publisher
The U.S. Dating Services Industry
U.S. Commercial Weight Loss Centers: A Market Analysis
The U.S. Personal Coaching Market

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