Energy-Efficient Home Renovations Market, Full Report

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Energy-Efficient Home Renovations Market, Full Report

December 1, 2009

Green building is no longer just a fad; in fact, energy-efficient remodeling and
renovating is one of the few aspects of the U.S. construction business that still holds a
positive outlook in the midst of the economic turmoil in 2009.

The U.S. residential construction market was $363 billion in 2008, down 41% from its
high of $620 billion in 2006. The home renovations market was $188 billion in 2008,
down 18% percent from 2007. But SBI estimates that the home energy efficiency
renovations market in the U.S. was $21 billion in 2008; down only 13% percent from
2007‟s $24 billion.

Remodeling to improve a home‟s energy efficiency instead of buying a new home has
become a preferred option in today‟s market. In fact, the National Association of Home
Builders found that 32% of home builders also provided remodeling services in 2008.
Homeowners are still seeing the benefits of improving their home‟s energy efficiency
even in the economic instability of 2009. With energy consciousness shooting to the
forefront of the media during the 2008 oil price peak, the Propane Education &
Research Council has found 80% of homeowners are now concerned about the energy
efficiency of their homes.

Home builders and remodelers have been quick to provide remodeling services that are
focused on energy conservation and green building practices; as an example, 85% of
remodelers surveyed by the National Association of Home Builders in 2008 used
energy-efficient windows on the majority of their projects. Retailers and manufacturers
of building projects, residential builders and remodelers, and even state and federal
organizations now have to be able to provide knowledgeable energy conservation
expertise to succeed in their business.

Home energy efficiency analysis now uses a ‘whole building’ approach, affecting
all categories of building materials, from windows and doors to insulation to
completely eliminating air leaks. To fully embrace this view, this report looks at
the impact energy-efficient building products are having on the renovations

market in a number of categories:

The market for energy-efficient doors and windows, caulking and weather
stripping, and insulation used in home renovation projects.
The energy-efficient appliance and lighting markets for home remodeling.
Energy-efficient heating and cooling systems and the growing trend of
energy-efficient roof renovations.

Report Methodology

Report data were obtained from government sources, including the U.S. Department of
Commerce, U.S. Census Bureau, U.S. Department of Housing and Urban Development
and ENERGY STAR; trade associations such as the National Association of Home
Builders (NAHB), and the National Association of the Remodeling Industry (NARI);
research organizations such as the American Council for an Energy-Efficient Economy
(ACEEE) and Harvard University‟s Joint Center for Housing Studies (JCHS); websites
of home improvement contractors, manufacturers and dealers, industry analysts and
print and online business and trade journals.

Consumer demographics and spending trends derive from data compiled by Simmons
Market Research Bureau, New York, NY. Trends and recent developments in the
industry come directly from personal interviews with key players in manufacturing and
sales of energy-efficient building products and discussions with knowledgeable insiders
of associations such as the National Association of Home Builders.

What You’ll Get in This Report

Energy-Efficient Home Renovations Market, Full Report provides a concise, focused
look on the world of whole home energy-efficient renovations as it exists today, and
shows where the market is moving towards in the next five years. The report highlights
key players in the industry and pinpoints ways current and prospective competitors can
capitalize on recent trends and spearhead new ones. No other market research report
provides both the comprehensive analysis and extensive data that Energy-Efficient
Home Renovations Market, Full Report offers. Plus, you‟ll benefit from extensive data,
presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from this Report

If your company is already doing business in green home renovations or remodeling
specializing in energy efficiency, or is considering making the leap, you will find this
report invaluable as it provides a comprehensive package of information and insight not
offered in any other single source. You will gain a thorough understanding of the current
market for all aspects of energy-efficient renovations, as well as projected markets and
trends through 2013.

This report will help:

Marketing managers identify market opportunities and develop targeted
promotion plans for homeowners looking to renovate to reduce their utility costs.
Research and development professionals stay on top of competitor initiatives
and explore demand for current energy efficiency remodeling trends and new
emerging energy-efficient construction products.
Advertising agencies working with clients in the banking, retail and construction
industries develop messages and images that compel homeowners to migrate
towards energy-efficient products when considering home renovations.
Business development executives understand the dynamics of the market and
identify possible partnerships.
Information and research center librarians provide market researchers, brand
and product managers and other colleagues with the vital information they need
to do their jobs more effectively.

Additional Information

Market Insights: A Selection From The Report

Majority of Fenestration Replacements Done by Pros
Replacement of insulated windows has historically been a professional renovation
project. Both the American Housing Survey and Experian Simmons surveys show that
professionals have been installing more than 75% of window replacement projects each
year since 2001.

Both professionally installed and DIY installed windows markets grew considerably in
terms of dollars from 2001 to 2007. From $6.1 billion in 2001 to $10.4 billion in 2007,
professionally installed windows showed a CAGR of 7.9% for the period. DIY projects
grew 7.1% in the same period, from $1.5 billion in 2001 to $2.5 billion in 2007.

The actual number of projects completed by professionals, on the other hand, showed
much more fluctuation. In fact, the number of projects in 2003 and 2005 were less than
the number of projects in 2001. The general increase in average project cost is
responsible for the upward trend in the professionally installed window market.

In the News

New Report Sheds Light on Growing Energy-Efficient Home Renovations,
Forecasts Market Through 2013

New York, November 19, 2009 - SBI Energy, a leading industrial market research
publisher, has added Energy-Efficient Home Renovations Market, Full Report to its
growing sustainable power catalog.

The report combines the major themes of SBI Energy‟s three-part home renovation
series published in correlation with the Obama administration‟s ongoing support of
renewable energy through the American Recovery & Reinvestment Act (ARRA)
stimulus package, which expanded government tax credits for green home remodeling
products.

Energy-Efficient Home Renovations Market, Full Report provides a focused look at
the world of home energy-efficient remodeling as it exists today, and shows where the
market is headed in the next five years. The report highlights key players in the industry,
and pinpoints ways current and prospective competitors can capitalize on recent trends
and spearhead new ones. Featured chapters are dedicated to the market for energy-
efficient windows and door products; caulking, weather stripping, and insulation
products; dishwashers, refrigerators, freezers, clothes washers, and water heaters;
compact fluorescent lighting and lighting fixtures; heating and cooling equipment; and
thermal roofing products.

SBI Energy forecasts the expanded tax credits—in addition to the steadily improving
economy—will boost the market for energy-efficient home renovation products as
increasingly confident consumers fortify their domestic eco-friendliness. From 2009 to
2013, the energy-efficient home remodeling market is projected to experience a
compound annual growth rate (CAGR) of 15%, growing 50% faster than the renovations
market as a whole. According to the report, the energy-efficient market will reach $35
billion and will go from claiming 12% of the home renovations market to 15% by the end
of the forecast period.

“The growth will come as a result of the tax credits, new incentives, and the reality that
more agencies and utilities are promoting the fact that adding improved energy
efficiency is the most cost effective way to decrease home utility bills,” says Norman
Deschamps, author and SBI Energy analyst. “Consumers are willing to pay more for
green and energy-efficient products, but they expect a return in the long term. Consider
the tax credits a step in the right direction.”

About SBI Energy
SBI Energy, a division of MarketResearch.com, publishes research reports in the
industrial, energy, building/construction, and automotive/transportation markets. SBI
Energy also offers a full range of custom research services.

Additional Materials

Market Insights for the Energy Efficient Home: Audio

Retailers, manufacturers, residential builders and remodelers all must provide
knowledgeable energy conservation expertise to succeed in their business. Inside find
key market insights on the following „green‟ building: HVAC, windows, doors, and
roofing.

Table of Contents

Chapter 1: Executive Summary
Scope of This Report
Methodology
The Market
The U.S. Energy-Efficient Home Renovations Market
Figure 1-1: Energy-Efficient Residential Renovations Market, 2003-2008 (in
billion $)
Energy-Efficient Windows, Doors & Insulation Products for the Renovations
Market
Energy-Efficient Appliance & Lighting Products for the Renovations Market
Energy-Efficient HVAC & Roofing Products for the Renovations Market
Forecast
Figure 1-2: Residential Energy-Efficient Renovations Market Forecast, 2009-
2013 (in billion $)
Figure 1-3: Residential Energy-Efficient Window, Door & Insulation Renovations
Market Segments Forecast, 2009-2013 (in billion $)
Figure 1-4: Residential Energy-Efficient Appliance and Lighting Renovations
Market Forecast, 2009-2013 (in billion $)
Figure 1-5: Residential Energy-Efficient HVAC & Roofing Renovations Market
Forecast, 2009-2013 (in billion $)
Measuring Energy Efficiency
Prescriptive Energy Efficiency Programs
Table 1-1: Summary of Energy-Efficient Appliance and Lighting Programs, 2009
Table 1-2: Summary of Energy-Efficient HVAC Programs, 2009
Home Energy Efficiency Auditing for Renovations
Home Performance Programs
Financial Programs
State Energy Efficiency Renovation Incentives
Figure 1-6: Utility Funding for Energy Efficiency Programs, 2008
Government Assistance Programs
Financial Benefits of Energy-Efficient Home Renovations
Figure 1-7: Breakdown of Residential Energy Usage, 2006 (percent)
Trends
Figure 1-8: NAHB Remodeling Market Index & JCHS Leading Indicator for
Remodeling Activity, 2002-2009
Consumers Want More Green!
Fenestration Remodeling Trends

Insulation & Air Sealing Remodeling Trends
Appliance Remodeling Trends
Residential Lighting Trends
HVAC Remodeling Trends
Residential Reroofing Trends
DIY and Pro
Remodeling Industry Suffers from Unprofessional Image
The Future for Energy Efficiency Remodelers
DIY Versus Pro for the Windows, Doors & Insulation Product Segments
DIY Versus Pro for the Appliance & Lighting Product Segments
DIY Versus Pro for the HVAC & Roofing Product Segments
Demographics
Renovation Window, Door & Insulation Product Demographics
Appliance Renovation Demographics
Energy-Efficient Lighting Demographics
HVAC Renovation Demographics
Energy-Efficient Roofing Demographics
Manufacturers & Retailers
Window & Door Manufacturers
Insulation, Caulking & Weather Stripping Manufacturers
Appliance Manufacturers
Residential Lighting and Lighting Fixture Manufacturers
Residential HVAC Manufacturers
Residential Roofing Product Manufacturers
Retailers & Distributors

Chapter 2: The Market
Scope of This Report
Methodology
A Note on the American Housing Survey
Defining Energy-Efficient
Energy-Efficient Windows & Doors
Insulation, Caulking & Weather Stripping
Energy-Efficient Appliances
Energy-Efficient Lighting
Energy-Efficient Heating & Cooling
Energy-Efficient Roofing
The Residential Construction Industry
The U.S. Housing Construction Market
Figure 2-1: Residential Construction Value Put in Place, 2002-2008 (in billion $)
The U.S. Home Renovations Market
Figure 2-2: Residential Renovations Market, 2001-2008 (in billion $)
The U.S. Energy-Efficient Home Renovations Market
Figure 2-3: Energy-Efficient Residential Renovations Market, 2003-2008 (in
billion $)
Figure 2-4: Residential Energy-Efficient Market Breakdown, 2003-20008 (in
billion $)

The U.S. Window and Door Market
Table 2-1: U.S. Shipments of Windows and Doors, 2002-2008 (in billion $)
The U.S. Window & Door Renovations Market
Table 2-2: Residential Prime Window Renovation Sales, 2002-2008 (in million
units)
The Energy-Efficient Window & Door Renovations Market
Figure 2-5: Residential Energy-Efficient Window & Door Renovations Market,
2001-2008 (in billion $)
The U.S. Insulation & Caulking Market
Table 2-3: U.S. Shipments of Insulation & Caulking, 2002-2008 (in billion $)
The Residential Renovations Insulation & Weatherization Market
Figure 2-6: Residential Insulation, Caulking & Weather Stripping Renovations
Market, 2001-2008 (in billion $)
Figure 2-7: Residential Weather Stripping Renovations Market, 2005-2008 (in
million $)
The U.S. Appliance Market
Table 2-4: U.S. Residential Appliance Market, 2002-2008 (in thousand units)
The Energy-Efficient Appliance Market for Existing Homes
Figure 2-8: Energy-Efficient Residential Appliance Renovations Market, 2003-
2008 (in billion $)
Figure 2-9: Breakdown of Energy-Efficient Appliance Market for Existing Homes,
2008
The U.S. Residential Lighting Market
Table 2-5: U.S. Residential Light Fixture and Compact Fluorescent Bulb Market,
2002-2008 (in million $)
The Energy-Efficient Residential Lighting Renovations Market
Figure 2-10: Energy-Efficient Residential Lighting Renovations Market, 2003-
2008 (in million $)
The U.S. Residential HVAC Market
Table 2-6: U.S. HVAC Market, 2004-2008 (in million $)
The Energy-Efficient Residential HVAC Renovations Market
Figure 2-11: Residential Energy-Efficient HVAC Renovations Market, 2003-2008
(in billion $)
The U.S. Roofing Market
Table 2-7: U.S. Roofing Market, 2004-2008 (in million $)
The Energy-Efficient Residential Roofing Renovations Market
Figure 2-12: Energy-Efficient Residential Roofing Renovations Market, 2003-
2008 (in million $)
Imports & Exports of Windows & Doors
Table 2-8: U.S. Imports & Exports of Windows & Doors, 2002-2008 (in million $)
Figure 2-13: Breakdown of Canadian Window & Door Imports to the U.S., 2008
(percent)
Imports & Exports of Insulation & Caulking
Table 2-9: U.S. Imports & Exports of Mineral Wool Insulation & Caulking, 2002-
2008 (in million $)
Imports & Exports of Appliances

Table 2-10: U.S. Imports & Exports of Appliances, 2002-2008 (in million $)
Imports & Exports of Residential Lighting Products
Table 2-11: U.S. Imports & Exports of Residential Light Fixtures and Compact
Fluorescent Bulbs, 2002-2008 (in million $)
Imports & Exports of HVAC Equipment
Table 2-12: U.S. Imports & Exports of Heating & Cooling Equipment, 2002-2008
(in million $)
Imports & Exports of Roofing Products
Table 2-13: U.S. Imports & Exports of Roofing Products, 2002-2008 (in million $)
Forecast
Figure 2-14: Residential Energy-Efficient Renovations Market Forecast, 2009-
2013 (in billion $)
Energy-Efficient Home Renovations Product Segment Forecasts
Figure 2-15: Residential Energy-Efficient Window/Door and Insulation
Renovations Project Market Forecast, 2009-2013 (in billion $)
Figure 2-16: Residential Energy-Efficient Appliance and Lighting Renovations
Market Forecast, 2009-2013 (in billion $)
Figure 2-17: Residential Energy-Efficient HVAC & Roofing Renovations Market
Forecast, 2009-2013 (in billion $)

Chapter 3: Measuring Energy Efficiency
Independent Product Testing Organizations
National Fenestration Rating Council
ASTM International
Association of Home Appliance Manufacturers
Table 3-1: AHAM Appliance Standards, 2009
National Institute of Standards and Technology
Table 3-2: ENERGY STAR Lighting Efficacy Testing Standards, 2009
Air-Conditioning, Heating and Refrigeration Institute/American Society of
Heating, Refrigerating, and Air-Conditioning Engineers
Cool Roof Rating Council
Prescriptive Energy Efficiency Programs
ENERGY STAR
Figure 3-1: ENERGY STAR Program Aided Vs. Unaided Consumer Awareness,
2001-2008 (percent)
Consortium for Energy Efficiency
International Energy Conservation Code
Energy Efficiency Standards of Fenestration Products
Table 3-3: ENERGY STAR Window Criteria, 2005, 2009
Energy Efficiency Standards of Insulation Products
Table 3-4: IECC 2009 Minimum Residential Insulation Requirements by
Component, 2009 (R-Values)
Energy Efficiency Standards of Residential Appliances
Energy Efficiency Standards of Residential Refrigerators & Freezers
Table 3-5: Energy-Efficient Refrigerator & Freezer Criteria, 2009
Energy Efficiency Standards of Residential Dishwashers
Table 3-6: Energy-Efficient Dishwasher Criteria, 2009

Energy Efficiency Standards of Residential Clothes Washers
Table 3-7: Energy-Efficient Clothes Washer Criteria, 2009
Energy Efficiency Standards of Water Heaters
Table 3-8: Energy-Efficient Water Heater Criteria, 2009
Energy Efficiency Standards of Residential Lighting Fixtures
Table 3-9: Energy-Efficient Residential Light Fixture Criteria, 2009
Energy Efficiency Standards of Compact Fluorescent Bulbs
Table 3-10: Energy-Efficient Compact Fluorescent Bulb Criteria, 2009
New Energy Efficiency Lighting Standards
Table 3-11: Energy-Efficient Residential Solid-State Lighting Criteria, 2009
Energy Efficiency Standards of Residential HVAC Equipment
Energy Efficiency Standards of Residential Heat Pumps & Central Air
Conditioners
Table 3-12: Energy-Efficient Heat Pump & Central Air Conditioner Specifications,
2009
Energy Efficiency Standards of Room Air Conditioners
Table 3-13: Energy-Efficient Room Air Conditioner Criteria, 2009
Energy Efficiency Standards of Furnaces & Boilers
Table 3-14: Energy-Efficient Furnace & Boiler Criteria, 2009, 2012, 2015
Energy Efficiency Standards of Residential Roofing
Table 3-15: Energy-Efficient Residential roofing Criteria, 2009
Home Energy Efficiency Auditing for Renovations
Energy Efficiency Auditor Certifications
Table 3-16: State Level Home Energy Auditor Certification Programs, 2009
Self-Auditing Programs
Home Performance with ENERGY STAR
Home Performance Energy Auditing is a Fragmented Market
Home Performance Energy Efficiency Rating Programs
The RESNET HERS Index
Home Environmental Rating Programs That Include Energy Performance
The Future of Home Energy Rating
Green Remodeling Certifications and Programs
Table 3-17: National Green Remodeling Certification Programs, 2009

Chapter 4: Financial Programs
ARRA Providing $20 Billion for Energy Efficiency
Federal Energy Efficiency Renovation Incentives
The ARRA Residential Tax Credits
Table 4-1: ARRA Tax Credit Specification for Residential HVAC Products, 2009
Future Federal Energy Efficiency Legislation
State Energy Efficiency Renovation Incentives
Figure 4-1: Utility Funding for Energy Efficiency Programs, 2008
Energy Efficiency Home Renovation Programs by State
Table 4-2: State & Utility Incentives for Whole Home Residential Energy
Efficiency Renovations, 2009
Table 4-3: State & Utility Incentives for Residential Window & Door Energy
Efficiency Renovations, 2009

Table 4-4: State & Utility Incentives for Residential Insulation & Air Sealing
Energy Efficiency Renovations, 2009
Table 4-5: State & Utility Incentives for Appliance Energy Efficiency Renovations,
2009
Table 4-6: State & Utility Incentives for Lighting Energy Efficiency Renovations,
2009
Table 4-7: State & Utility Incentives for HVAC Energy Efficiency Renovations,
2009
Table 4-8: State & Utility Incentives for Energy-Efficient Roofing Renovations,
2009
Government Assistance Programs
EERE Weatherization Program
Figure 4-2: Homes Weatherized Under the DOE EERE Weatherization
Assistance Program, 2000-2007 (in thousand homes)
Table 4-9: EERE WAP State Funding Allocations Under the ARRA, 2009 (in
million $)
LIHEAP Weatherization Assistance Program
Housing and Urban Development Programs
Financial Benefits of Energy-Efficient Home Renovations
Figure 4-3: Breakdown of Residential Energy Usage, 2006 (percent)
Window & Door Energy Savings
Table 4-10: Annual Savings by Upgrading Windows to ENERGY STAR Qualified
Windows, 2009
Insulation and Weatherization Energy Savings
Appliance Energy Savings
Table 4-11: ENERGY STAR Qualified Residential Appliance Energy & Water
Savings per Year, 2009
Lighting Energy Savings
Heating & Cooling Energy Savings
Roofing Energy Savings

Chapter 5: Trends
Remodeling Indexes look Grim
Figure 5-1: NAHB Remodeling Market Index & JCHS Leading Indicator for
Remodeling Activity, 2002-2009
Value of Remodeling Projects has gone down
Table 5-1: Window Replacement Projects Cost vs. Value, 2007-2008
Table 5-2: Roofing Replacement Projects Cost vs. Value, 2007-2008
Government Now Much More Interested in Energy Efficiency
State Level Residential Energy Efficiency Awareness
Table 5-3: ACEEE State Energy Efficiency Ranking, 2008
Green Remodeling Trends
Consumers Want More Green!
The Holy Grail of Energy Efficiency: Zero-Energy Homes
The downside of Increased Energy Efficiency Awareness: Greenwashing
Energy Efficiency Remodeling for the Future
Fenestration Remodeling Trends

Current State-of-the-Art Window Energy Efficiency Technology
Vacuum Insulating Glass: The Ultimate Window Insulation
Windows That are More Than Just Windows
Beyond Energy Efficiency: Ease of Installation and Impact Resistance
Energy Efficiency is Not Key to Selling Doors
Insulation Remodeling Trends
Pink and Blue Become Green
Recycling for Green
Innovative Home Insulation Products
Caulking Trends
Energy Efficient Appliance Trends
Smart Grid to Monitor/Control Appliance Use
Self-Testing of Appliances Leads to ENERGY STAR Label Abuse
Expanding Energy Efficiency Appliance Categories
Changing Water Heater Purchasing Decision Making
Energy-Efficient Light Fixture Trends
The Fixtures of the Future
Table 5-4: Lighting for Tomorrow Finalists, 2008
The Future is Bright for Solid-State Lighting
Decorative Light Strings Market Trends
Table 5-5: U.S. Imports & Exports of Decorative Light Strings, 2002-2008 (in
million $)
Compact Fluorescent Bulb Trends
The Growth of CFL Marketing Campaigns
Death by Legislation: The End of Light Bulb Manufacturing in the U.S.?
Table 5-6: Countries with Non-Directional Light Bulb Energy Efficiency
Legislation, 2009
A Tarnished CFL Image: Recycling is Essential
Energy Efficient HVAC Trends
R-22 Refrigerant Eliminated in New Products by 2010
High Efficiency HVAC Models Increase Market Share
Programmable Thermostat Use Needs More Education
Ductless Systems Struggle to Gain Popularity in the U.S
Paying Attention to HVAC Installation Standards
Energy-Efficient Roofing Trends
OEM Metal Coatings Surprisingly Strong in 2008
Figure 5-2: U.S. OEM Metal Building Product Coating Shipments, 2004-2008 (in
millions of dollars)
Consumers Demand „Dark‟ Cool Roofs
Aggressive Marketing for Metal Roofing
Green Roofs Growing Slowly
Figure 5-3: U.S. Green Roof Market, 2004-2008 (in millions of dollars)
Radiant Barriers & Radiant Control Coatings

Chapter 6: DIY and Pro
The Remodelers View of the Market
Remodeling is a Heavily Fragmented Market

Remodeling Industry Suffers from Unprofessional Image
Figure 6-1: Customer Willingness to Hire the Same Remodeler, 2008 (percent)
Energy-Efficient Remodeling High on Remodelers‟ Lists
Figure 6-2: Frequency of Energy Efficiency Products Commonly Installed by
Remodelers, 2001-2008
The Future for Energy Efficiency Remodelers
Majority of Fenestration Replacements Done by Pros
Figure 6-3: Pro and DIY Window and Door Installations, 2001-2008 (in billion $)
DIY and Pro Insulation Projects Equal in Popularity
Figure 6-4: Average Pro and DIY Insulation Project Costs, 2001-2008 (in
thousand $)
Weather Stripping Remains a DIY Market
Figure 6-5: Ratio of Pro and DIY Weather Stripping Installations, 2004-2008
(percent)
Dishwasher & Water Heater Installations
Figure 6-6: Percentage of Pro Dishwasher & Water Heater Installations, 2001-
2008
Light Fixture Installations Favor the DIY Homeowner
Figure 6-7: Percentage of Pro Light Fixture Installations, 2004-2008
Residential HVAC Renovations Primarily Done by Pros
Figure 6-8: Percentage of Residential Air Conditioner & Central Heating
Renovation Projects Completed by Pros, 2001-2008
Residential Roofing Renovations is a Key Market for Pros
Figure 6-9: Percentage of Residential Roofing Renovation Projects Completed by
Pros, 2001-2008

Chapter 7: Demographics
Note on Simmons Market Research Bureau Consumer Data
Green Thinking and Energy Efficiency Renovations
Figure 7-1: „Smart Greens‟ of Different Energy Efficiency Home Renovations,
2008
Energy-Efficient Window Renovation Demographics
Table 7-1: Demographic Indicators and Resistors of Insulated Windows
Installation Projects Finished in the Previous 12 Months, 2008 (index)
Insulation and Weather Stripping Renovation Demographics
Table 7-2: Demographic Indicators and Resistors of Weather Stripping
Installation Projects Finished in the Previous 12 Months, 2008 (index)
Table 7-3: Demographic Indicators and Resistors of Insulation Installation
Projects Finished in the Previous 12 Months, 2008 (index)
Energy-Efficient Appliance Demographics
Figure 7-2: Age of Major Appliances as Percentage of U.S. Households, 2005
ENERGY STAR Appliance Sales Constant Throughout the U.S.
Figure 7-3: ENERGY STAR Qualified Appliances Sales Share by Region, 2007
ENERGY STAR Appliance Ownership Demographics
Table 7-4: ENERGY STAR Appliance Ownership Demographics, 2005
Water Heater Demographics
Energy-Efficient Lighting Demographics

Table 7-5: Demographic Indicators and Resistors of Purchasing CFLs Most in the
Previous 12 Months, 2008 (Index)
Bedrooms, Bathrooms and Kitchens, Oh My!
Table 7-6: Estimated CFL Household Saturation by Room, 2008
Energy-Efficient Lighting Fixture Demographics
Table 7-7: Top Demographic Indicators and Resistors of Purchasing Lighting
Fixtures in the Previous 12 Months, 2008 (Index)
Residential Cooling Renovations Demographics
Table 7-8: Demographic Indicators and Resistors of Purchasing Room Air
Conditioners in the Previous 12 Months, 2008 (Index)
Table 7-9: Demographic Indicators and Resistors of Purchasing Central Air
Conditioning in the Previous 12 Months, 2008 (Index)
Energy-Efficient Cooling Demographics
Figure 7-4: Ownership of Central Air Conditioners 10 Years or Older, 2005
(percent)
Figure 7-5: Ownership of ENERGY STAR Qualified Room Air Conditioners, 2005
(percent)
Residential Heating Demographics
Table 7-10: Demographic Indicators and Resistors of Purchasing Central Heating
in the Previous 12 Months, 2008 (Index)
Energy-Efficient Heating Equipment Purchasing Demographics
Figure 7-6: Ownership of Electric Central Heating Units, 2005 (percent)
Figure 7-7: Ownership of Central Heating Units 10 Years or Older, 2005
(percent)
Residential Reroofing Demographics
Table 7-11: Demographic Indicators and Resistors of Reroofing in the Previous
12 Months, 2008 (Index)
Regional Home Improvement Retailer Demographics
Figure 7-8: Regional Penetration of Major Home Improvement Stores, 2008
(percent)

Chapter 8: Manufacturers & Retailers
Window & Door Manufacturers
Andersen
Overview
Performance & Products
Table 8-1: Andersen Energy-Efficient Replacement Fenestration Products, 2009
JELD-WEN
Overview
Table 8-2: JELD-WEN Energy-Efficient Replacement Fenestration Products,
2009
Masonite
Overview
Table 8-3: Masonite Energy-Efficient Replacement Fenestration Products, 2009
Pella

Overview
Table 8-4: Pella Energy-Efficient Replacement Fenestration Products, 2009
Serious Materials Inc.
Overview
Table 8-5: Serious Materials Energy-Efficient Replacement Fenestration
Products, 2009
Insulation, Caulking & Weather Stripping Manufacturers
Dow Chemical
Overview
Table 8-6: Dow Chemical Residential Insulation Products, 2009
Owens Corning
Overview
Table 8-7: Owens Corning Residential Insulation Products, 2009
RPM International
Overview
Table 8-8: DAP Caulking and Air Sealing Products, 2009
Thermwell
Overview
Table 8-9: Thermwell Residential Weather Stripping Products, 2009
Appliance Manufacturers
Whirlpool
Overview
Table 8-10: Whirlpool Appliance Products, 2009
General Electric
Overview
Table 8-11: General Electric Appliance & CFL Products, 2009
A. O. Smith
Overview
Table 8-12: A. O. Smith Water Heater Products, 2009
CFL and Lighting Fixture Companies
TCP
Overview
Table 8-13: TCP Lighting Products, 2009
Acuity Brands
Overview

Table 8-14: Acuity Brands Residential Light Fixture Products, 2009
Residential Heating & Cooling Manufacturers
Carrier
Overview
Table 8-15: Carrier Energy-Efficient Residential HVAC Products Sold in the U.S.,
2009
Goodman
Overview
Table 8-16: Goodman Residential Energy-Efficient HVAC Products, 2009
LG Electronics
Overview
Table 8-17: LGE Residential Air Conditioning Products, 2009
Roofing Product Manufacturers
Figure 8-1: Estimated Share of U.S. Roofing Products Manufacturing by
Manufacturer, 2008
GAF Materials
Overview
Table 8-18: GAF Materials Energy-Efficient Roofing Products, 2009
Owens Corning
Overview
Table 8-19: Owens Corning Energy-Efficient Residential Roofing Products, 2009
Metals USA
Overview
Table 8-20: Metals USA Energy-Efficient Residential Roofing Products, 2009
Retailers & Distributors
Figure 8-2: Frequency of Customer Visits in a 4-Week Period, Home Depot &
Lowe‟s, 2004-2008
The Home Depot
Overview
Performance
Figure 8-3: Home Depot World Revenue, FY2005-2009 (in billions of dollars)
Lowe‟s
Overview
Performance
Figure 8-4: Lowe‟s World Revenue, FY2004-2008 (in billions of dollars)
Sears
Overview
Performance
Watsco
Overview


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Energy-Efficient Home Renovations Market, Full Report

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