Travel and Tourism in Croatia to 2017

Category : Travel & Leisure

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Introduction to Report
 Launch Date: January 27, 2014
 Number of Pages: 101

 Geography Coverage: Croatia
 Available Format: PDF
Price For Single User License: USD 1,950

Price For Site License: USD 3,900
Price For Global User License: USD 5,850
Delivery Time: Within 24 Hours (During Working Days)


About the Report
The global economic crisis and prolonged
eurozone debt crisis presented a challenge for
the Croatian tourism sector during the
recessionary years of the review period (2008–
2012). However, a slow but positive growth in
tourist volumes followed the worst years of the
crisis.
The sector plays an important role in the
country’s economic development, accounting
for 30.2% of the country’s total employment in
2012. This has encouraged the government of
Croatia to increase its focus on the sector to
stimulate growth.


Research Findings
Croatia’s travel and tourism sector contributes
significantly to the country’s overall economic
development. According to the World Travel and Tourism
Council (WTTC), the sector contributed 27.8% (HRK80.68
billion) to the nation’s GDP in 2012. The sector also
accounted for 319,000 jobs (direct and indirect),
representing 30.2% of the country’s total employment in
2012.
Croatia’s entry into the EU in 2013 presents
opportunities for tourism development, but the country is
not a part of the Schengen Area, meaning that while
immigration controls still take place, travelers from other
EU states are exempt from customs checks. This is
expected to lead to demand for leisure travel from CEE
countries. The country’s entry into the EU has also
provided investors from overseas markets with the
chance to invest in luxury tourism.


Research Findings Continues..
The Croatian government is increasing its focus on
improving and developing tourism infrastructure in the
country. For example, the Croatian Ministry of Tourism
has invested more than US$200,000 in developing
internet-related facilities at various tourist locations
across the country.
Croatia has responded to the global demand for cruise
tourism by developing its ports. According to port
authorities at Dubrovnik, cruise traffic arriving at the port
increased in 2013. From January to August, approximately
440 cruise ships, carrying more than half a million
passengers passed through the port. A 10% increase in
cruise ships at Dubrovnik is estimated by the end of 2013.
In 2012, the European Bank of Reconstruction and
Development (EBRD) announced its decision to finance
the expansion of the Port of Split, to support growing
cruise tourism around this area.


Rising operational costs, low profit margins and intense
competition has made it difficult for airline companies to
operate profitably in tough market conditions. For
example, Croatia Airlines has suffered significant financial
losses since 2007. In 2012, the company posted a net loss
of HRK487 million, despite 5.9% growth in operational
revenues. Competition in the market is expected to
increase further due to Croatia’s entry into the EU on July
1, 2013, as more airlines are able to operate freely to and
from Croatia.
In order to encourage luxury tourism in the country, the
state-owned company Plovput transformed 12
lighthouses into luxury accommodation. According to
media reports, Plovput owned around 40 lighthouses in
the country. According to Plovput’s director, Darko
Mestrovic, the transformed lighthouses generally register
a 95% occupancy rate during summer months.


In order to stimulate sales, in May 2013, Nova Rent a Car
partnered with telecommunication company, T-Com, to
provide mobile Wi-Fi services to its customers. These
mobile devices are available for rent at various locations
across Croatia, including Zagreb, Zadar, Trogir, Split, Omiš,
Makarska and Dubrovnik.
A rise in demand for overseas property was recorded in
Croatia. Many foreigners bought holiday homes in the
country and then rented them out during holiday seasons.
Family travelers are also showing a preference for staying
in villas and apartments, which encouraged travel
management companies to include such facilities in their
product offerings.


Scope:
It details historical values for the Croatian tourism sector
for 2008–2012, along with forecast figures for 2013–2017
It provides comprehensive analysis of travel and tourism
demand factors, with values for both the 2008–2012
review period and the 2013–2017 forecast period
The report provides a detailed analysis and forecast of
domestic, inbound and outbound tourist flows in Croatia.
It provides comprehensive analysis of the trends in the
airline, hotel, car rental and travel intermediaries
industries, with values for both the 2008–2012 review
period and the 2013–2017 forecast period.


Reasons To Buy:

Take strategic business decisions using historic
and forecast market data related to the Croatian
travel and tourism sector.
Understand the demand-side dynamics within
the Croatian travel and tourism sector, along
with key market trends and growth
opportunities.


Report Coverage
1. Executive Summary
2. Travel and Tourism Sector In Context
3. Country Fact Sheet
4. Tourism Flows
5. Airlines
6. Hotels
7. Car Rental
8. Travel Intermediaries
9. Tourism Board Profile
10. Airport Profiles
11. Company Profiles – Airlines
12. Company Profiles – Hotels
13. Company Profiles – Car Rental
14. Company Profiles – Travel Intermediaries
15. Market Data Analysis
16. Appendix
For more details regarding Report coverage see the last slide


Company Coverage (Partial List)

For more details regarding company coverage and TOC see the last slide


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Travel and Tourism in Croatia to 2017

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