In an increasingly fast moving and competitive marketplace, innovation in packaging continues to play a key role in new product development and branding in the global beverage sector. The current report clarifies and quantifies future demand patterns and the types of innovations best placed to exploit them, so packaging manufactures and suppliers can plan for the future in confidence. About this report please visit: http://goo.gl/T9tYQe
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Innovation in Beverage Packaging, 2013: A review of recent trends, drivers and issues in global retail beverage packaging
1. A review of recent
trends, drivers and
issues in global retail
beverage packaging
Category : Industry & Manufacturing
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2. Introduction to Report
Launch Date: January 23, 2014
Number of Pages: 65
Geography Coverage: Global
Available Format: PDF
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3. About the Report
The report provide detailed analysis of and
insight into recent packaging innovations in the
global beverage market related to key trends,
drivers, and issues.
The report is a result of extensive research to
provide a comprehensive understanding of the
global beverage market and packaging
consumption; this clearly establishes market
trends, packaging dynamics, and areas of future
growth.
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4. Research Findings
The beverage market is split fairly between
plastic closures, metal closures, and packs with
no closures, with plastic closures taking a slight
lead over metal closures. Plastic closures also
recorded the largest growth rate during 20072012, mainly driven by increased use in Soft
Drinks.
Cost saving as an innovation driver in the
Beverage market is focused mainly on reducing
the weight of the bottle. Manufacturers are
making efforts to either lightweight the existing
packaging material or switch to a lighter pack
format to save on raw material costs.
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5. Research Findings Continues..
Most beverages do not use outer packaging materials. Of
those that do, Paper and Board is the most preferred. Hot
drinks and Spirits are most commonly packaged with
Paper and Board outers.
With the advantage of being lightweight, easy-tocarry, and easy-to-handle, Rigid Plastics have made it a
preferred choice for manufacturers to experiment and
innovate. For instance, SunnyD designed a new squaredup bottle in May 2012 that is easy to handle, pour, and
store thereby offering more convenience than the existing
round bottle.
Labels withstanding 30+ production life cycles are
gaining prominence in the beverage market along with
labels withstanding long periods of ice bucket immersion.
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6. Key Features and Benefits
Detailed coverage of key packaging innovations in the
global beverage market, such as Peroni's new 33cl glass
bottles for Peroni Gran Riserva Beer, which is 40% lighter
than its previous version. Pack materials and components
covered include Rigid Plastics, Flexible Plastics, Paper
andBoard, Rigid Metal, Glass, Closures, and Labels.
An assessment on the impact of key economic and
demographic trends on the beverage consumption
pattern in major economies. For instance, in spite of
reduced effects of the global recession, consumers remain
cautious and purchasing power remains low. As a result,
typical substitutions over recent years include increasing
popularity of standard beers over premium alternatives
and a decline in popularity of bottled water in favour of
tap water.
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7. Key Features and Benefits Continues…
Packaging innovations are related to the key
factors that drive consumer demand (such as
convenience with the new squared-up bottle for
SunnyD, which is easier to handle, pour, and
stores more easily in the refrigerator door), cost
savings (such as the lightweight 500ml PET
bottle for packaged water manufactured by
Sidel), and sustainability (such as Coca-Cola's
Plant Bottle™ technology).
Highlighting innovation for each major
beverage packaging material and type including
new
beverage
packaging
technologies,
developments, and products over the last two
years.
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8. Report Coverage
1. Executive Summary
2. Key Mega Trends in Beverage and Packaging Markets
3. Key Trends in the Global Beverage Market
4. Overview of Innovations in Packaging
5. Innovations in Glass Packaging
6. Innovations in Rigid Plastic Packaging
7. Innovations in Flexible Packaging
8. Innovations in Paper and Board Packaging
9. Innovation in Metal Packaging
10.Innovation in Labeling
11.Appendix
For more details regarding Report coverage see the last slide
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9. Company Coverage (Partial List)
For more details regarding company coverage and TOC see the last slide
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ation-beverage-packaging-2013-review-recent-trendsdrivers-and-issues-global-retail
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