Welcome to Market Leader Power Hour!!
• Today’s call will be recorded
• View today’s recording and past Power Hour recordi...
Set the Stage for a Successful Home Sale

Host: Jennifer Tervo
Market Leader Trainer

www.marketleader.com
Setting the Stage…
• How staging can help you prepare for the spring selling season
• Why home staging is so important in ...
Welcome Maureen Bray!
• Full-time home stager since 2006

• President of the National Board for the Real Estate Staging
As...
Staging in today’s
Real Estate Market

www.marketleader.com
What is Home Staging?
• A marketing tool that savvy Realtors can use to encourage
more viewings and a faster offer

• Goes...
Home Staging Benefits
• Staged homes typically sell faster than un-staged homes
• Homes that are staged can fetch top doll...
Occupied Home Staging – Before

www.marketleader.com
Occupied Home Staging – After

www.marketleader.com
Numbers Tell the Story …
(RMLS Portland, 2013)

All homes:
Average 83 Days on
Market

www.marketleader.com

Homes Staged b...
Occupied Home Staging – Before

www.marketleader.com
Occupied Home Staging – After

www.marketleader.com
Vacant Home Staging – Before

www.marketleader.com
Vacant Home Staging – After

www.marketleader.com
Common
Misconceptions About
Home Staging
www.marketleader.com
“Staging is too
expensive.”
www.marketleader.com
Staging Costs Less than a Price Reduction
• Carrying costs of a mortgage, property taxes, utilities and
services add up qu...
“I have a good
eye, so I can do
it myself.”

www.marketleader.com
Tidying-Up is Not Staging
• Sellers are more emotionally attached to their home

• Agents are typically too busy marketing...
Occupied Home Staging – Before

www.marketleader.com
After

www.marketleader.com
Don’t be Misled
by Staging on TV.
www.marketleader.com
Staging &
Real Estate Agents

www.marketleader.com
Staging Makes You Look Good
• Positions you as an expert
• Provides an effective marketing tool
• Gets more buyers in the ...
Staging Consultation
• Less expensive than full staging
• Helps preserve relationship between the agent and the seller
• T...
Get the Most From
Your Listing Photos

www.marketleader.com
Photos are a Vital Marketing Tool
• 92% of buyers search online
• Hire a professional photographer when needed
• Use a fre...
Listing Photos – DO’s
• Use a wide-angle lens camera if you can

• Fully open all blinds, shades and window coverings
• Tu...
Listing Photos – DON’Ts
• Never take photos when it’s dark outside

• Avoid taking photos of the bathroom
• Make sure no p...
Finding a Home Stager
• Ask other agents in your company, or other local agents
• Ask for references from clients
• Very t...
Set the Stage for Success
• Homes that are staged typically sell faster, and can fetch top dollar
• Staging costs less tha...
Your Next Steps…
Set the Stage for a Successful Home Sale
• Think about your listings…Would a stager help?
• Evaluate your...
Join us Next Week!
Winning with Awesome Listing Presentations,
with featured guest Lindwood Parker!
• Seven tips to win mo...
Want More?
• Class Notes: Fill out post-class survey
• Customer Support: 1-877-450-0088
• Visit Learn.MarketLeader.com:
– ...
Upcoming SlideShare
Loading in …5
×

Set the Stage for a Successful Home Sale!

681 views

Published on

These slides accompany our webinar featuring top home stager Maureen Bray, with Room Solutions Staging, where she shares her industry expertise, as well as how staging can help you make a fantastic impression on would-be buyers and get a great return for your sellers.
Watch the webinar: http://learn.marketleader.com/display/learning/Set+the+Stage+for+a+Successful+Home+Sale

Published in: Real Estate
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
681
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Set the Stage for a Successful Home Sale!

  1. 1. Welcome to Market Leader Power Hour!! • Today’s call will be recorded • View today’s recording and past Power Hour recordings at: Learn.MarketLeader.com • Live Q&A today; send in your questions! www.marketleader.com
  2. 2. Set the Stage for a Successful Home Sale Host: Jennifer Tervo Market Leader Trainer www.marketleader.com
  3. 3. Setting the Stage… • How staging can help you prepare for the spring selling season • Why home staging is so important in today's market • Common misconceptions about staging • Tips and best practices for taking listing photos • Questions www.marketleader.com
  4. 4. Welcome Maureen Bray! • Full-time home stager since 2006 • President of the National Board for the Real Estate Staging Association (RESA) • 2014 & 2013 Top 10 Professional Stager of the Year in the U.S. • 2012 Professional Stager of the Year (Western U.S.) Maureen Bray Room Solutions Staging Portland, Oregon www.marketleader.com
  5. 5. Staging in today’s Real Estate Market www.marketleader.com
  6. 6. What is Home Staging? • A marketing tool that savvy Realtors can use to encourage more viewings and a faster offer • Goes far beyond the old advice to “de-clutter” • Highlights the home’s best architectural features with correct placement of furniture & art • Staging has evolved to appeal to a specific demographic www.marketleader.com
  7. 7. Home Staging Benefits • Staged homes typically sell faster than un-staged homes • Homes that are staged can fetch top dollar • Staging shows buyers the property’s potential • Online & print photos will stand out more and encourage more viewings • Staging helps buyers visualize themselves living in the home www.marketleader.com
  8. 8. Occupied Home Staging – Before www.marketleader.com
  9. 9. Occupied Home Staging – After www.marketleader.com
  10. 10. Numbers Tell the Story … (RMLS Portland, 2013) All homes: Average 83 Days on Market www.marketleader.com Homes Staged by Room Solutions: Average 18.5 Days on Market
  11. 11. Occupied Home Staging – Before www.marketleader.com
  12. 12. Occupied Home Staging – After www.marketleader.com
  13. 13. Vacant Home Staging – Before www.marketleader.com
  14. 14. Vacant Home Staging – After www.marketleader.com
  15. 15. Common Misconceptions About Home Staging www.marketleader.com
  16. 16. “Staging is too expensive.” www.marketleader.com
  17. 17. Staging Costs Less than a Price Reduction • Carrying costs of a mortgage, property taxes, utilities and services add up quickly for your seller • Staging encourages viewings & turns prospects into buyers • Leaving a home “as is” only sells the competition • The longer that a home lingers on the market, the lower the eventual selling price will be www.marketleader.com
  18. 18. “I have a good eye, so I can do it myself.” www.marketleader.com
  19. 19. Tidying-Up is Not Staging • Sellers are more emotionally attached to their home • Agents are typically too busy marketing homes • When an agent does staging, they can risk offending the seller • Stagers here the home is staged with the target buyer in mind, selling a lifestyle that the buyer aspires to • “Vignette staging” is not effective www.marketleader.com
  20. 20. Occupied Home Staging – Before www.marketleader.com
  21. 21. After www.marketleader.com
  22. 22. Don’t be Misled by Staging on TV. www.marketleader.com
  23. 23. Staging & Real Estate Agents www.marketleader.com
  24. 24. Staging Makes You Look Good • Positions you as an expert • Provides an effective marketing tool • Gets more buyers in the door! www.marketleader.com
  25. 25. Staging Consultation • Less expensive than full staging • Helps preserve relationship between the agent and the seller • Three scenarios for payment: 1. Homeowner pays and agent reimburses seller at closing 2. Homeowner pays for the consultation 3. Agent includes a staging consultation with every listing www.marketleader.com
  26. 26. Get the Most From Your Listing Photos www.marketleader.com
  27. 27. Photos are a Vital Marketing Tool • 92% of buyers search online • Hire a professional photographer when needed • Use a free, easy photo editor like Picasa or Ribbet to edit and enhance photos www.marketleader.com
  28. 28. Listing Photos – DO’s • Use a wide-angle lens camera if you can • Fully open all blinds, shades and window coverings • Turn on every light fixture and lamp in every room • Take photos only when the home is “show ready” • Take exterior photos from an angle www.marketleader.com
  29. 29. Listing Photos – DON’Ts • Never take photos when it’s dark outside • Avoid taking photos of the bathroom • Make sure no pets or people are in your photos • Avoid messy kitchens, unmade beds, and unkempt yards • Don’t capture other mess or clutter www.marketleader.com
  30. 30. Finding a Home Stager • Ask other agents in your company, or other local agents • Ask for references from clients • Very they have liability insurance • Check these online directories: – RealEstateStagingAssociation.com – AngiesList.com – ActiveRain.com www.marketleader.com
  31. 31. Set the Stage for Success • Homes that are staged typically sell faster, and can fetch top dollar • Staging costs less than a price reduction, and goes far beyond “decluttering” or “tidying up” • A staging consultation costs less than full staging, and is a great marketing tool to include in listing presentations • Staging makes you look good, and positions you as an expert • Listing photos are vital for today’s online consumers www.marketleader.com
  32. 32. Your Next Steps… Set the Stage for a Successful Home Sale • Think about your listings…Would a stager help? • Evaluate your recent listing photos  Can they be better?  Do they paint the right picture? • Fill out the survey to receive today’s class notes • Register for next week’s Power Hour! www.marketleader.com
  33. 33. Join us Next Week! Winning with Awesome Listing Presentations, with featured guest Lindwood Parker! • Seven tips to win more listings • Secrets to minimizing objections • Steps to handle objections that do arise Wednesday, 2/26 at 10:00am Pacific, 1:00pm Eastern To Register: www.Learn.MarketLeader.com www.marketleader.com
  34. 34. Want More? • Class Notes: Fill out post-class survey • Customer Support: 1-877-450-0088 • Visit Learn.MarketLeader.com: – Power Hour Recordings & Handouts – Short Tutorials www.marketleader.com

×