Set the Stage for a Successful Home Sale!

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Set the Stage for a Successful Home Sale

Host: Jennifer Tervo
Market Leader Trainer


Setting the Stage…
• How staging can help you prepare for the spring selling season
• Why home staging is so important in today's market
• Common misconceptions about staging
• Tips and best practices for taking listing photos

• Questions


Welcome Maureen Bray!
• Full-time home stager since 2006

• President of the National Board for the Real Estate Staging
Association (RESA)
• 2014 & 2013 Top 10 Professional Stager of the Year in the U.S.

• 2012 Professional Stager of the Year (Western U.S.)

Maureen Bray
Room Solutions Staging
Portland, Oregon

Staging in today’s
Real Estate Market


What is Home Staging?
• A marketing tool that savvy Realtors can use to encourage
more viewings and a faster offer

• Goes far beyond the old advice to “de-clutter”
• Highlights the home’s best architectural features with correct
placement of furniture & art

• Staging has evolved to appeal to a specific demographic


Home Staging Benefits
• Staged homes typically sell faster than un-staged homes
• Homes that are staged can fetch top dollar
• Staging shows buyers the property’s potential
• Online & print photos will stand out more and encourage
more viewings

• Staging helps buyers visualize themselves living in the home


Occupied Home Staging – Before


Occupied Home Staging – After


Numbers Tell the Story …
(RMLS Portland, 2013)

All homes:
Average 83 Days on
Market


Homes Staged by
Room Solutions:
Average 18.5
Days on Market

Vacant Home Staging – Before


Vacant Home Staging – After


Common
Misconceptions About
Home Staging

“Staging is too
expensive.”

Staging Costs Less than a Price Reduction
• Carrying costs of a mortgage, property taxes, utilities and
services add up quickly for your seller
• Staging encourages viewings & turns prospects into buyers
• Leaving a home “as is” only sells the competition

• The longer that a home lingers on the market, the lower the
eventual selling price will be


“I have a good
eye, so I can do
it myself.”


Tidying-Up is Not Staging
• Sellers are more emotionally attached to their home

• Agents are typically too busy marketing homes
• When an agent does staging, they can risk offending the seller
• Stagers here the home is staged with the target buyer in
mind, selling a lifestyle that the buyer aspires to
• “Vignette staging” is not effective


Don’t be Misled
by Staging on TV.

Staging &
Real Estate Agents


Staging Makes You Look Good
• Positions you as an expert
• Provides an effective marketing tool
• Gets more buyers in the door!


Staging Consultation
• Less expensive than full staging
• Helps preserve relationship between the agent and the seller
• Three scenarios for payment:
1. Homeowner pays and agent reimburses seller at closing
2. Homeowner pays for the consultation

3. Agent includes a staging consultation with every listing


Get the Most From
Your Listing Photos


Photos are a Vital Marketing Tool
• 92% of buyers search online
• Hire a professional photographer when needed
• Use a free, easy photo editor like Picasa or Ribbet to edit and
enhance photos


Listing Photos – DO’s
• Use a wide-angle lens camera if you can

• Fully open all blinds, shades and window coverings
• Turn on every light fixture and lamp in every room
• Take photos only when the home is “show ready”

• Take exterior photos from an angle


Listing Photos – DON’Ts
• Never take photos when it’s dark outside

• Avoid taking photos of the bathroom
• Make sure no pets or people are in your photos
• Avoid messy kitchens, unmade beds, and unkempt yards

• Don’t capture other mess or clutter


Finding a Home Stager
• Ask other agents in your company, or other local agents
• Ask for references from clients
• Very they have liability insurance
• Check these online directories:
– RealEstateStagingAssociation.com
– AngiesList.com
– ActiveRain.com


Set the Stage for Success
• Homes that are staged typically sell faster, and can fetch top dollar
• Staging costs less than a price reduction, and goes far beyond “decluttering” or “tidying up”
• A staging consultation costs less than full staging, and is a great
marketing tool to include in listing presentations
• Staging makes you look good, and positions you as an expert
• Listing photos are vital for today’s online consumers


Your Next Steps…
Set the Stage for a Successful Home Sale
• Think about your listings…Would a stager help?
• Evaluate your recent listing photos
 Can they be better?
 Do they paint the right picture?

• Fill out the survey to receive today’s class notes
• Register for next week’s Power Hour!


Join us Next Week!
Winning with Awesome Listing Presentations,
with featured guest Lindwood Parker!
• Seven tips to win more listings
• Secrets to minimizing objections
• Steps to handle objections that do arise

Wednesday, 2/26 at 10:00am Pacific, 1:00pm Eastern
To Register: www.Learn.MarketLeader.com

Want More?
• Class Notes: Fill out post-class survey
• Customer Support: 1-877-450-0088
• Visit Learn.MarketLeader.com:
– Power Hour Recordings & Handouts
– Short Tutorials

Set the Stage for a Successful Home Sale!

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Set the Stage for a Successful Home Sale!