Enhanced Lead Nurturing - Infographic

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Most marketing organizations spend a lot of money and time to generate a great deal of demand through emails, webinars, conferences, social media, and other channels to fill the top of their funnel. Most sales organizations have the bottom of the funnel covered with plenty of sales reps., inside sales reps., partners, and other resources. For many companies, the problem lies in the middle of the funnel—somewhere between “lead” and “opportunity.” Check out this infographic for a best practice approach to lead nurturing.

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