Personal Information
Organization / Workplace
Johannesburg Area, South Africa, Gauteng South Africa
Occupation
Trusted Advisors
Industry
Advertising / Marketing / PR
Website
www.markschefermann.co.za
About
My passion is strategy and fundamental consumer insights. There is a misconception in the industry that the future is "digital", it's not. Rather, the future is about marketing strategically in a digital world. Things like digital media and social media should be hygiene factors by now.
I am not a fan of "marketing" in the traditional sense because it is usually a situation where a marketing team is expected to sell a product or service that was created to fulfill a business need or requirement and is usually something a customer doesn't event want or need. Marketers then have to spend large sums of money trying to convince people using deceptive tactics that they need this product.
Tags
marketing
digital strategy
organisation structures
it web digital summit
digital conference
exponential organisations
conference
it web
digital
social media
strategy
how to compile a marketing strategy
marketing strategy
ps of marketing
communication
advertising and marketing
digital landscape
See more
Presentations
(2)Likes
(3)What is Digital Strategy?
Julian Cole
•
11 years ago
Branding in the digital age
We are Blossom
•
13 years ago
JWT: 100 Things to Watch in 2013
J. Walter Thompson Intelligence
•
11 years ago
Personal Information
Organization / Workplace
Johannesburg Area, South Africa, Gauteng South Africa
Occupation
Trusted Advisors
Industry
Advertising / Marketing / PR
Website
www.markschefermann.co.za
About
My passion is strategy and fundamental consumer insights. There is a misconception in the industry that the future is "digital", it's not. Rather, the future is about marketing strategically in a digital world. Things like digital media and social media should be hygiene factors by now.
I am not a fan of "marketing" in the traditional sense because it is usually a situation where a marketing team is expected to sell a product or service that was created to fulfill a business need or requirement and is usually something a customer doesn't event want or need. Marketers then have to spend large sums of money trying to convince people using deceptive tactics that they need this product.
Tags
marketing
digital strategy
organisation structures
it web digital summit
digital conference
exponential organisations
conference
it web
digital
social media
strategy
how to compile a marketing strategy
marketing strategy
ps of marketing
communication
advertising and marketing
digital landscape
See more