Did you know that 97% of consumers search for local products and services online? So if you want to drive more sales, improve brand awareness, generate fresh leads, and improve your overall marketing strategy, local SEO is KEY. Here are a few SEO facts you should know 44% of online shopping starts with a search engine 93% of online experiences begin with a search engine 39% of customers come from search engines 33% of clicks from organic search results go to the top listing on google 60% of all organic clicks go to the organic top 3 search results 90% of searchers never go past the first page of the results SEO leads convert better than outbound leads with a 14.6% close rate vs. a 1.7% close rate with traditional outbound methods On top of that, SEO leads are on average 61% cheaper than outbound leads Search is the number 1 driver of traffic to websites - beating social media by more than 300% Furthermore, 50% of all web traffic comes from mobile devices This is important because 9 out of 10 mobile searches lead to action such as a phone call or store visit; 70% of them lead to action within one hour 50% of consumers using a smartphone visit a location within one day of their local search So as you can see, a solid local SEO strategy is the KEY to getting more online exposure...It will help you: build authority and credibility increase website traffic increase phone calls and in-store traffic increase conversions Want to learn more about how local SEO can grow your business? Contact us today! http://www.overflowlocal.com/#!search-engine-optimization/c23iq About Us: About Us Overflow Local is a Website Design and Digital Marketing Agency located near Green Bay and Appleton Wisconsin in the beautiful city of Marion. Overflow Local is known for developing stunning websites that are built to attract and convert web visitors into customers. As a full service Marketing Agency we provide Search Engine Optimization (SEO), Pay per Click advertising, Social Media Marketing, Graphic Design and Corporate Branding including Logo Design. Although we serve clients nationwide we remain focused on helping small businesses in Wisconsin grow and succeed. From Green Bay, Marinette, Appleton, Shawano, Antigo, and all across the Fox Valley we have a proven track record of helping our clients Win. www.wisconsindigitalmedia.com

1. Presented By:
Overflow Local
(920)224-2021
www.overflowlocal.com
Wondering if Local SEO is
RIGHT for Your Business?

2. Wondering if Local SEO is
RIGHT for Your Business?

3. Why Local SEO?
Your Potential Local Customers Are
Searching For You Online…
Of Consumers Search for
Local Products, Services,
and Businesses Online
97%

4. SEO Facts You Should Know…
93%
Of online experiences begin
with a search engine
39%
Of customers come from
search engines
44%
Of online SHOPPING starts
by using a search engine
93% 39%
44%

5. SEO Facts You Should Know…
33%
Of clicks from organic search
results go to the top listing
on Google
90%
Of searchers never go past
the first page of the
results
60%
Of all organic clicks go to the
organic top 3 search results
33% 90%
60%

6. Lead Quality Improves
14.6%
Close Rate
SEO
Leads 1.7%
Close Rate
Outbound
Leads
Direct mail, print advertising, etc.
Therefore, your ROI with SEO is much greater than traditional forms of advertising and marketing
SEO Leads Convert Better Than Outbound Leads
Find businesses via search engines

7. SEO Leads Cost Less
SEO Leads Are, On Average, 61% Cheaper than Outbound Leads

8. Search Produces Traffic
Google
Yahoo
Bing
Search is the #1 Driver of Traffic to
Websites… Beating Social Media
by More Than
300%

9. 50%
Of Web Traffic
Comes From
Mobile Devices

10. Mobile Users Take Action
Mobile Searches
Lead to Action
Such as a Phone
Call or Store Visit
9 out
of 10
70% 50%
Of Them Lead to
Action Within
ONE HOUR of
Their Search
Of Mobile
Searchers Visit a
Location Within
ONE DAY of Their
Search

11. The KEY to Getting More Online Exposure
Benefits of Local SEO
Builds Authority
And Credibility
Increases Phone
Calls And
In-Store Traffic
More Website
Traffic
Increased
Conversions

12. LOCAL SEO
CHECKLIST

13. Choose Your Keywords
Add city/state to keywords to target local
consumers
On-Site SEO
Make sure your site has all of the necessary
SEO components
Off-Site SEO
Gain quality links back to your website
Local Directory Listings
Make sure they are accurate and 100%
complete
1 2
3 4
Local SEO Checklist

14. Get Citations
The more, the better. Make sure ALL info is
consistent across the board
Delete Inaccurate Citations
& Listings
They will hurt your SEO efforts
Implement Content Marketing
Create various types of content to engage
your audience and increase traffic
Encourage Customer Reviews
Reviews help your local listings rank higher
5 6
7 8
Local SEO Checklist

15. Social Media
Social Media plays a role in getting more
search engine visibility
Mobile Friendliness
Mobile-ready websites receive higher
rankings for mobile searches
Optimized Online Videos
Video is a powerful way to get more eyes on
your business
Monitoring & Improving
SEO requires ongoing maintenance and
improvement to maintain your rankings
9 10
11 12
Local SEO Checklist

16. Thank You for Viewing!
READY TO GROW YOU ONLINE
PRESENCE?
Contact Us Today!
Overflow Local
(920)224-2021
www.OverflowLocal.com

17. Thank You for Viewing!
READY TO GROW YOU ONLINE
PRESENCE?
Contact Us Today!