2. Westin: loyalty points can be consulted
through their websit an phone applications,
facebook, youtube, twitter
IHG: non interactive website, old fashioned,
mobile application limited to booking rooms
and checking loyalty points
Four Seasons: sell dream, with interactive
photos, cookbook application with IHG chef’s
worldwide recipes
3.
4.
5.
6. Interactive & modern website: attractive to
customers (especially the young)
Promoting new events, conciergerie programs
Innovative Mobile App: Booking, checking
loyalty points
« W Music » App: Sharing playlists (common
interests), opportunity to engage
communities
Best rate program=guarantee
7.
8. Four Seasons has remained static, without
innovating more
Classic website: the group chose to focus on
the design and pictures, not on innovation
and interactivity
Lack of communication & visibility (on the
official website there is not any
communication about the mobile App for
example)
9. Starwood: you can choose the App according
to your mobile/Ipad (« Choose your device »)
10. Websites/Apps have become more than
booking engines
Multitask: offer multiple uses
Customers have the opportunity to choose a
hotel according to many criteria (they get
involved, committed)
A mean to gather customers who have the
same interests, create communities
(music, cooking, travels…): social interactivity
