SmartBeemo: The World´s First Smart Posting Tool - David Uribe, Asylum Marketing
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SmartBeemo: The World´s First Smart Posting Tool - Presentation delivered by David Uribe, VP Global y Director Creativo, Asylum Marketing at the marcus evans Latin CMO Summit 2014 held in Panama City, Oct 30-31
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SmartBeemo: The World´s First Smart Posting Tool - David Uribe, Asylum Marketing
- 1. smartBeemo: The world’s first smart posting tool David Uribe Global VP/CD Asylum Marketing Founder at SmartBeemo LLC Professor at Miami ad school Tw: @David_Digital
- 2. Background We’ve been doing SoMe/DM for years & always relying on:
- 3. Constantly encountering 3 challenges:
- 4. What did we get from those challenges? Unstable behavior. Do you want your heartbeat or breathing to be unstable?
- 5. Here is the story about how everything started…
- 6. The Call.
- 7. The search.
- 8. Desperation.
- 9. So we asked ourselves.. What do we believe in?
- 10. We believe in numbers, in data, that’s the only thing we have in common with our clients. Not ideas or intangible marketing concepts, just numbers.
- 11. A multivariable analysis Equal % values to the content and testing. Topic A: Product 33% Topic B: Gym 33% Topic C: Lifestyle 33%
- 12. The finding After 52 days
- 13. The formula was right in front of our eyes Message Format Timing
- 14. What did we achieve after we understood the patterns?
- 16. We started believing in the power of the right message (%values), format and timing, proving on a daily basis the effectiveness of this formula.
- 17. Always ask yourselves if you’re being:
- 18. Asylum Marketing stopped being a marketing agency and became a data/innovation agency.
- 19. Data intelligence and daily analysis
- 20. Key to innovation: Operate out of your comfort zone within a range of your expertise. The objective of Innovation: Is giving people more time to think than to operate, technology can do that.
- 21. The product. The world’s first smart posting tool and social media optimizer.
- 22. Dynamic Fluctuating Weighting System (TM)
- 23. Why is SB the world’s first smart posting tool? Predictions, A-B testing, real time recommendations and much more…
- 24. Besides posting, what else can we get from a tool like this? First of all, as an agency, we wanted to stop using 4 or 5 tools with the same purpose Smart Posting Tool CampAID Post optimizer Social media ROI Maximizer SmartMetrics Post generator and Reporting
- 26. Who believe in us?
- 27. What’s next for Asylum Marketing and SB? Media planning tool and BCC algorithm
- 28. 10 takeaways from this:
- 29. Avoid these common mistakes:
- 31. Be curious, be daring and change the world.
- 32. www.asylummarketing.com www.smartbeemo.com duribe@asylummarketing.com david@smartbeemo.com