Standard Grade Business Management Unit 2.1 Slides

Unit 2.1 How do businesses start?

Today’s Lesson ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Entrepreneur ,[object Object],[object Object]

Who is he? ,[object Object],[object Object],[object Object]

Who is he? ,[object Object],[object Object]

Anita Roddick ,[object Object]

Sir Tom Farmer ,[object Object],[object Object]

Roman Abramovich ,[object Object],[object Object],[object Object]

Reasons for starting up a business ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tycoon ,[object Object],[object Object],[object Object]

Today’s Lesson ,[object Object],[object Object],[object Object],[object Object]

The Marketplace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Buyers ,[object Object],[object Object]

Customers and Consumers ,[object Object],[object Object],[object Object]

Today’s Lesson ,[object Object],[object Object],[object Object]

Marketing ,[object Object],[object Object],[object Object]

Product v Market Orientation ,[object Object],[object Object]

The Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product ,[object Object],[object Object],[object Object],[object Object]

Price ,[object Object],[object Object],[object Object]

Place ,[object Object],[object Object],[object Object],[object Object]

Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

Identify Needs ,[object Object],[object Object],[object Object]

Market Research ,[object Object],[object Object],[object Object]

Desk Research ,[object Object],[object Object],[object Object]

Desk Research Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Field Research ,[object Object],[object Object],[object Object]

Methods of Conducting Surveys/Questionnaires ,[object Object],[object Object],[object Object]

Research by Post ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research by Phone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Face-to-Face Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Prototypes ,[object Object],[object Object],This is NASA’s Venture Star, the Space Shuttle’s replacement

Today’s Lesson ,[object Object],[object Object]

Business Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Plan Format ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Detailed Business Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Standard Grade Business Management Unit 2.1 Slides

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Standard Grade Business Management Unit 2.1 Slides