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What is strategy? 3x3 Strategy Overview
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What is strategy? 3x3 Strategy Overview

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University talk about what is strategy in a simple way.

University talk about what is strategy in a simple way.


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  • 1. www.CesarMalacon.tumblr.com THE 3X3STRATEGYOVERVIEW
  • 2. What in a simple way is strategy? A succinct talk about it
  • 3. www.CesarMalacon.tumblr.com be xWe can lie in comple vedefinitions of strategy such as
  • 4. www.CesarMalacon.tumblr.comStrategy is the directionand scope of anorganisation over thelong term, whichachieves advantage in achanging environmentthrough its configurationof resources andcompetences with theaim of fulfillingstakeholder Gerry Johnson,Kevan Scholes,Richard Whittingtonexpectations
  • 5. www.CesarMalacon.tumblr.comSimpler ones like The determination of the basic long term goals and objectives of an enterprise Alfred Chandler, 1962
  • 6. www.CesarMalacon.tumblr.comAND we definitively must ignore some false Accusations such as
  • 7. www.CesarMalacon.tumblr.com ISSTRATEGY
  • 8. www.CesarMalacon.tumblr.comBecause that is simply Not True
  • 9. www.CesarMalacon.tumblr.com ISSTRATEGY
  • 10. www.CesarMalacon.tumblr.com REGARDLESSthe approach
  • 11. www.CesarMalacon.tumblr.com
  • 12. www.CesarMalacon.tumblr.com... The elements are: Strategy futur Is about building the epas based on knowledge from the t whilst focusing on the present futur past present 1 2 e 3
  • 13. www.CesarMalacon.tumblr.com SO WHAT ISSTRATEGY?
  • 14. www.CesarMalacon.tumblr.com STRATEGYIs a thinking process aimed to deliver aset of defined decisions (projects) thatallow usprecise beginning keeping to have a directionandaim whilein order to achieve progressing, theending perfectio at n 1 2 3
  • 15. www.CesarMalacon.tumblr.com Three elements of any strategy Direction and Precise Perfection aim while Starting progressing at ending 1 2 3future future future present present present past past past
  • 16. www.CesarMalacon.tumblr.comCorporate Strategy comprises many things weshould do tobuild a happy and successful future for our company and peopleThis simple 3x3 overview shows some of the most significant heresubjects needed to consider to get from there tosuccessfully
  • 17. www.CesarMalacon.tumblr.com  Customers Feedback 1. Intended Vs. Emergent•Unique Selling Proposal Strategy [Reaction] PROFITABLE•Market definition/Creation 2. Direct Communication SUSTAINABLE•Right Timing 3. Learning & Knowledge REPLICABLE•Value Creation Management 4. Performance GROWTH (Choice) Measurement Direction and Perfection Precise Aim while Starting Progressing at Ending 1 2 3
  • 18. www.CesarMalacon.tumblr.comStrategy lives andruns all aroundthesesubjects, makingdouble loops andpatterns with some ofthem
  • 19. www.CesarMalacon.tumblr.com 1. Intended Vs. Emergent  Customers Feedback •Unique Selling Proposal PROFITABLE Strategy [Reaction] •Market definition/Creation SUSTAINABLE 2. Direct Communication •Right Investment REPLICABLE 3. Learning & Knowledge •Right Timing Management •Value Creation GROWTH (Choice) 4. Performance Measurement Direction and Perfection Precise Aim while Starting Progressing at Ending 1 2 3Note: Clarity is gained only with time
  • 20. www.CesarMalacon.tumblr.com is about 3main concepts
  • 21. www.CesarMalacon.tumblr.com ALIGNMENT &PURPOSE CONTINUITY BENEFITS Direction and Perfection Precise Aim while Starting Progressing at Ending 1 2 3
  • 22. www.CesarMalacon.tumblr.com Strategy runs a circuit around the several important aspects of corporations an industriesMaking it look like a formula 1 track.
  • 23. www.CesarMalacon.tumblr.com
  • 24. www.CesarMalacon.tumblr.comAnd there isStill more
  • 25. www.CesarMalacon.tumblr.comThe pit line IS The business model
  • 26. www.CesarMalacon.tumblr.com B u s i n e s s M o d e l Definition 1. Intended Vs. Emergent  Customers Feedback•Unique Selling Proposal Strategy [Reaction]•Market definition/Creation PROFITABLE 2. Direct Communication SUSTAINABLE•Right Investment 3. Learning & Knowledge REPLICABLE•Right Timing Management•Value Creation 4. Performance GROWTH (Choice) Measurement Direction and Perfection Precise Aim while Starting Progressing at Ending 1 2 3
  • 27. www.CesarMalacon.tumblr.comThe business model Is basically what the business doe and how the business makes money doing it..... Or: Considering whatever the company does, the system allowing thetechnical inputs to meet the economic outputs –profits-! Now you go and find out what a system is
  • 28. www.CesarMalacon.tumblr.com B u s i n e s s M o d e l Definition Capture Value Industr y 1. Intended Vs. Emergent chang •Unique Selling Proposal  Customers Feedback •Market definition/Creation Strategy [Reaction] 2. Direct Communication PROFITABLE es – SUSTAINABLE •Right Investment 3. Learning & Knowledge REPLICABLE evoluti •Right Timing Management •Value Creation 4. Performance GROWTH (Choice) on - Measurement (lifeBypass Precise Direction and Perfection cycle) Aim while Starting Progressing at Ending Innovation & P.I. 1 2 3
  • 29. www.CesarMalacon.tumblr.com B u s i n e s s M o d e l Definition Capture Value Business models set how to deliver value to customers first, then how to capture value for the company. It comprises relationships with customers, suppliers, resources and financial structure.You can begin since the planning stage with it. You need to learn , then to adapt. And improve. You can create, and innovate Direction and Perfection Precise Aim while Starting Progressing at Ending 1 2 3
  • 30. www.CesarMalacon.tumblr.com Like in f1. There is a plan There is the race There is the competition There are the surprising conditions And there are the resultsThen you have to leave the track. Take the pit line. And execute changTo adapt. Then go out again. And try to out perform them all.It takes more than one “stop” to the pits. But you might leave the raearlier if you don’t want to stop to improveThe business model line above the diagram, is the pit line. It has 2 entrances so youcan always get there.
  • 31. www.CesarMalacon.tumblr.com B u s i n e s s M o d e l Definition Capture Value Industr y 1. Intended Vs. Emergent chang •Unique Selling Proposal  Customers Feedback •Market definition/Creation Strategy [Reaction] 2. Direct Communication PROFITABLE es – SUSTAINABLE •Right Investment 3. Learning & Knowledge REPLICABLE evoluti •Right Timing Management •Value Creation 4. Performance GROWTH (Choice) on - Measurement (lifeBypass Precise Direction and Perfection cycle) Aim while Starting Progressing at Ending Innovation & P.I. 1 2 3
  • 32. www.CesarMalacon.tumblr.comso
  • 33. www.CesarMalacon.tumblr.comStrategy is about building the future. It is based on the past. Has to beexecuted on the present.We want to start precisely. To continue in the right direction. Toachieve a perfect accomplishmentWe need to start with a purpose. Then to continue remainingaligned with it. To get the best benefit possibleAll these concepts comprise activities and complexity living allaroundthe organisations. We need ways for it so it can move properlyaroundAnd there is the lateral line –the business model- to put together effortsreality, and results.
  • 34. Thank you For more visit me in www.cesarmalacon.tumblr.com http://twitter.com/CesarMalacon @cesarmalacon

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