What is strategy? 3x3 Strategy Overview

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THE
3X3
STRATEGY
OVERVIEW

What in a simple way is strategy?

A succinct talk about it


be x
We can lie in
comple
ve
definitions of strategy
such as


Strategy is the direction
and scope of an
organisation over the
long term, which
achieves advantage in a
changing environment
through its configuration
of resources and
competences with the
aim of fulfilling
stakeholder
Gerry Johnson,Kevan Scholes,Richard Whittington

expectations


Simpler ones like
The determination of the basic long
term goals and objectives of an
enterprise

Alfred Chandler, 1962


AND we definitively must

ignore some false

Accusations
such as


IS
STRATEGY


Because that is simply

Not

True


REGARDLESS
th
e approach

... The elements are:

Strategy
futur
Is about building the
epas
based on knowledge from the
t
whilst focusing on the present

futur
past present
1 2 e
3


SO WHAT IS
STRATEGY?


STRATEGY
Is a thinking process aimed to deliver a
set of defined decisions (projects) that
allow usprecise beginning keeping
to have a
directionandaim while
in order to achieve progressing, theending
perfectio at
n
1 2 3


Three elements of any strategy

Direction and
Precise Perfection
aim while
Starting progressing at ending
1 2 3

future future future
present present present
past past past


Corporate Strategy
comprises many things we
should do tobuild a happy and successful future for our
company and
people
This simple 3x3 overview shows some of the most significant
here
subjects needed to consider to get from there
to
successfully


 Customers Feedback
1. Intended Vs. Emergent
•Unique Selling Proposal Strategy [Reaction]
PROFITABLE
•Market definition/Creation 2. Direct Communication
SUSTAINABLE
•Right Timing 3. Learning & Knowledge
REPLICABLE
•Value Creation Management
4. Performance
GROWTH (Choice)
Measurement

Direction and Perfection
Precise Aim while
Starting Progressing
at Ending

1 2 3


Strategy lives and
runs all around
these
subjects, making
double loops and
patterns with some of
them


1. Intended Vs. Emergent  Customers Feedback
•Unique Selling Proposal PROFITABLE
Strategy [Reaction]
•Market definition/Creation SUSTAINABLE
2. Direct Communication
•Right Investment REPLICABLE
3. Learning & Knowledge
•Right Timing
Management
•Value Creation GROWTH (Choice)
4. Performance
Measurement

Precise Aim while
at Ending

1 2 3

Note: Clarity is gained only with time


is about 3
main concepts


ALIGNMENT &
PURPOSE CONTINUITY
BENEFITS

Precise Aim while
at Ending

1 2 3


Strategy
runs a circuit
around the several
important aspects
of corporations an
industries
Making it look like a formula 1 track.


And there is
Still more


The pit line
IS

The business model


B u s i n e s s M o d e l Definition

1. Intended Vs. Emergent  Customers Feedback
•Unique Selling Proposal Strategy [Reaction]
•Market definition/Creation PROFITABLE
2. Direct Communication SUSTAINABLE
•Right Investment 3. Learning & Knowledge REPLICABLE
•Right Timing Management
•Value Creation 4. Performance GROWTH (Choice)
Measurement

Precise Aim while
at Ending

1 2 3


The business model
Is basically what the business doe
and how the business makes
money doing it.
.... Or: Considering whatever the company does, the system allowing the
technical inputs to meet the economic outputs –profits-!

Now you go and find out what a system is


Capture
Value
Industr
y
1. Intended Vs. Emergent chang
•Unique Selling Proposal  Customers Feedback
•Market definition/Creation
Strategy [Reaction]
2. Direct Communication
PROFITABLE es –
SUSTAINABLE
•Right Investment 3. Learning & Knowledge REPLICABLE evoluti
•Right Timing Management
•Value Creation 4. Performance GROWTH (Choice)
on -
Measurement
(life

Bypass Precise Direction and Perfection cycle)
Aim while
at Ending
Innovation
& P.I.

1 2 3


Capture
Value

Business models set how to deliver value to customers first, then how to
capture value for the company. It comprises relationships with customers,
suppliers, resources and financial structure.

You can begin since the planning stage with it.
You need to learn , then to adapt. And improve.

You can create, and innovate

Precise Aim while
at Ending

1 2 3


Like in f1. There is a plan
There is the race
There is the competition
There are the surprising
conditions
And there are the results

Then you have to leave the track. Take the pit line. And execute chang
To adapt. Then go out again. And try to out perform them all.
It takes more than one “stop” to the pits. But you might leave the ra
earlier if you don’t want to stop to improve

The business model line above the diagram, is the pit line. It has 2 entrances so you
can always get there.


so


Strategy is about building the future. It is based on the past. Has to be
executed on the present.

We want to start precisely. To continue in the right direction. To
achieve a perfect accomplishment

We need to start with a purpose. Then to continue remaining
aligned with it. To get the best benefit possible

All these concepts comprise activities and complexity living all
around
the organisations. We need ways for it so it can move properly
around
And there is the lateral line –the business model- to put together efforts
reality, and results.

Thank you

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http://twitter.com/CesarMalacon @cesarmalacon

What is strategy? 3x3 Strategy Overview

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