The 3x3 strategy overview

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THE
3X3
STRATEGY
OVERVIEW

What in a simple way is strategy?

A succinct talk about it


be
We canlie in complex
ve
definitions of strategy
such as


Strategy is the direction
and scope of an
organisation over the long
term, which achieves
advantage in a changing
environment through its
configuration of resources
and competences with the
aim of fulfilling
stakeholder expectations
Gerry Johnson,Kevan Scholes,Richard Whittington


Simpler ones like
The determination of the basic long
term goals and objectives of an
enterprise

Alfred Chandler, 1962


AND we definitively must

ignore some false

Accusations
such as


IS
STRATEGY


Because that is simply

Not

True


R GARDLESS
E
the
approach

... The elements are:

Strategy
Is about building the future
based on knowledge from the past

whilst focusing on the present

past present future
1 2 3


SO WHAT IS
STRATEGY?


STRATEGY
Is a thinking process aimed to deliver a set
of defined decisions (projects) that allow us
to have a precise beginning keeping
direction andaim while progressing,
in order to achieve perfection at the ending

1 2 3


Three elements of any strategy

Direction and Perfection
Precise aim while
Starting progressing at ending
1 2 3

future future future
present present present
past past past


Corporate Strategy
comprises many things we
should do to build a happy and successful future for our
company and people

This simple 3x3 overview shows some of the most significant
subjects needed to consider to get from here to there
successfully


 Customers Feedback
1. Intended Vs. Emergent
•Unique Selling Proposal Strategy [Reaction]
PROFITABLE
•Market definition/Creation 2. Direct Communication
SUSTAINABLE
•Right Timing 3. Learning & Knowledge
REPLICABLE
•Value Creation Management
4. Performance
GROWTH (Choice)
Measurement

Precise Direction and Perfection
Aim while
Starting Progressing
at Ending

1 2 3


Strategy lives and runs
all around these
subjects, making
double loops and
patterns with some of
them


1. Intended Vs. Emergent  Customers Feedback
•Unique Selling Proposal PROFITABLE
Strategy [Reaction]
•Market definition/Creation SUSTAINABLE
2. Direct Communication
•Right Investment REPLICABLE
3. Learning & Knowledge
•Right Timing
Management
•Value Creation GROWTH (Choice)
4. Performance
Measurement

Aim while
at Ending

1 2 3

Note: Clarity is gained only with time


is about 3
main concepts


ALIGNMENT &
PURPOSE CONTINUITY
BENEFITS

Aim while
at Ending

1 2 3


Strategy runs a circuit
around the several
important aspects
of corporations and
industries
Making it look like a formula 1 track.


And there is
Still more


The pit line
IS

The business model


B u s i n e s s M o d e l Definition

•Unique Selling Proposal Strategy [Reaction]
•Market definition/Creation PROFITABLE
2. Direct Communication SUSTAINABLE
•Right Investment 3. Learning & Knowledge REPLICABLE
•Right Timing Management
•Value Creation 4. Performance GROWTH (Choice)
Measurement

Aim while
at Ending

1 2 3


The business model
Is basically what the business does
and how the business makes
money doing it.
.... Or: Considering whatever the company does, the system allowing the
technical inputs to meet the economic outputs –profits-!

Now you go and find out what a system is


Capture
Value

Industry
•Unique Selling Proposal
•Market definition/Creation
Strategy [Reaction] PROFITABLE changes –
2. Direct Communication SUSTAINABLE evolution -
•Right Investment 3. Learning & Knowledge REPLICABLE
•Right Timing Management
•Value Creation 4. Performance
(life cycle)
GROWTH (Choice)
Measurement

Aim while
at Ending
Bypass

Starting Progressing Innovation
& P.I.

1 2 3


Capture
Value

Business models set how to deliver value to customers first, then how to
capture value for the company. It comprises relationships with customers,
suppliers, resources and financial structure.

You can begin since the planning stage with it.
You need to learn , then to adapt. And improve.

You can create, and innovate

Aim while
at Ending

1 2 3


Like in f1. There is a plan
There is the race
There is the competition
There are the surprising
conditions
And there are the results

Then you have to leave the track. Take the pit line. And execute changes.
To adapt. Then go out again. And try to out perform them all.
It takes more than one “stop” to the pits. But you might leave the race
earlier if you don’t want to stop to improve

The business model line above the diagram, is the pit line. It has 2 entrances so you
can always get there.


so


Strategy is about building the future. It is based on the past. Has to be
executed on the present.

We want to start precisely. To continue in the right direction. To
achieve a perfect accomplishment

We need to start with a purpose. Then to continue remaining aligned
with it. To get the best benefit possible

All these concepts comprise activities and complexity living all around
the organisations. We need ways for it so it can move properly around

And there is the lateral line –the business model- to put together efforts,
reality, and results.

Thank you

For more visit me in www.cesarmalacon.tumblr.com
http://twitter.com/CesarMalacon @cesarmalacon

The 3x3 strategy overview

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