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The 3x3 strategy overview

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A brief presentation for university students about what strategy is.

Published in: Business, Technology
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The 3x3 strategy overview

  1. 1. www.CesarMalacon.tumblr.com THE 3X3STRATEGYOVERVIEW
  2. 2. What in a simple way is strategy? A succinct talk about it
  3. 3. www.CesarMalacon.tumblr.com beWe canlie in complex vedefinitions of strategy such as
  4. 4. www.CesarMalacon.tumblr.comStrategy is the directionand scope of anorganisation over the longterm, which achievesadvantage in a changingenvironment through itsconfiguration of resourcesand competences with theaim of fulfillingstakeholder expectations Gerry Johnson,Kevan Scholes,Richard Whittington
  5. 5. www.CesarMalacon.tumblr.comSimpler ones like The determination of the basic long term goals and objectives of an enterprise Alfred Chandler, 1962
  6. 6. www.CesarMalacon.tumblr.comAND we definitively must ignore some falseAccusations such as
  7. 7. www.CesarMalacon.tumblr.com ISSTRATEGY
  8. 8. www.CesarMalacon.tumblr.comBecause that is simply Not True
  9. 9. www.CesarMalacon.tumblr.com ISSTRATEGY
  10. 10. www.CesarMalacon.tumblr.com R GARDLESS Ethe approach
  11. 11. www.CesarMalacon.tumblr.com
  12. 12. www.CesarMalacon.tumblr.com... The elements are: Strategy Is about building the future based on knowledge from the past whilst focusing on the present past present future 1 2 3
  13. 13. www.CesarMalacon.tumblr.comSO WHAT ISSTRATEGY?
  14. 14. www.CesarMalacon.tumblr.com STRATEGYIs a thinking process aimed to deliver a setof defined decisions (projects) that allow usto have a precise beginning keeping direction andaim while progressing,in order to achieve perfection at the ending 1 2 3
  15. 15. www.CesarMalacon.tumblr.com Three elements of any strategy Direction and Perfection Precise aim while Starting progressing at ending 1 2 3future future future present present present past past past
  16. 16. www.CesarMalacon.tumblr.comCorporate Strategy comprises many things weshould do to build a happy and successful future for ourcompany and peopleThis simple 3x3 overview shows some of the most significantsubjects needed to consider to get from here to theresuccessfully
  17. 17. www.CesarMalacon.tumblr.com  Customers Feedback 1. Intended Vs. Emergent•Unique Selling Proposal Strategy [Reaction] PROFITABLE•Market definition/Creation 2. Direct Communication SUSTAINABLE•Right Timing 3. Learning & Knowledge REPLICABLE•Value Creation Management 4. Performance GROWTH (Choice) Measurement Precise Direction and Perfection Aim while Starting Progressing at Ending 1 2 3
  18. 18. www.CesarMalacon.tumblr.com Strategy lives and runs all around thesesubjects, makingdouble loops andpatterns with some ofthem
  19. 19. www.CesarMalacon.tumblr.com 1. Intended Vs. Emergent  Customers Feedback •Unique Selling Proposal PROFITABLE Strategy [Reaction] •Market definition/Creation SUSTAINABLE 2. Direct Communication •Right Investment REPLICABLE 3. Learning & Knowledge •Right Timing Management •Value Creation GROWTH (Choice) 4. Performance Measurement Precise Direction and Perfection Aim while Starting Progressing at Ending 1 2 3Note: Clarity is gained only with time
  20. 20. www.CesarMalacon.tumblr.com is about 3main concepts
  21. 21. www.CesarMalacon.tumblr.com ALIGNMENT &PURPOSE CONTINUITY BENEFITS Precise Direction and Perfection Aim while Starting Progressing at Ending 1 2 3
  22. 22. www.CesarMalacon.tumblr.com Strategy runs a circuit around the several important aspects of corporations and industriesMaking it look like a formula 1 track.
  23. 23. www.CesarMalacon.tumblr.com
  24. 24. www.CesarMalacon.tumblr.comAnd there isStill more
  25. 25. www.CesarMalacon.tumblr.comThe pit line IS The business model
  26. 26. www.CesarMalacon.tumblr.com B u s i n e s s M o d e l Definition 1. Intended Vs. Emergent  Customers Feedback•Unique Selling Proposal Strategy [Reaction]•Market definition/Creation PROFITABLE 2. Direct Communication SUSTAINABLE•Right Investment 3. Learning & Knowledge REPLICABLE•Right Timing Management•Value Creation 4. Performance GROWTH (Choice) Measurement Precise Direction and Perfection Aim while Starting Progressing at Ending 1 2 3
  27. 27. www.CesarMalacon.tumblr.comThe business model Is basically what the business does and how the business makes money doing it..... Or: Considering whatever the company does, the system allowing thetechnical inputs to meet the economic outputs –profits-! Now you go and find out what a system is
  28. 28. www.CesarMalacon.tumblr.com B u s i n e s s M o d e l Definition Capture Value Industry 1. Intended Vs. Emergent  Customers Feedback •Unique Selling Proposal •Market definition/Creation Strategy [Reaction] PROFITABLE changes – 2. Direct Communication SUSTAINABLE evolution - •Right Investment 3. Learning & Knowledge REPLICABLE •Right Timing Management •Value Creation 4. Performance (life cycle) GROWTH (Choice) Measurement Precise Direction and Perfection Aim while at EndingBypass Starting Progressing Innovation & P.I. 1 2 3
  29. 29. www.CesarMalacon.tumblr.com B u s i n e s s M o d e l Definition Capture Value Business models set how to deliver value to customers first, then how to capture value for the company. It comprises relationships with customers, suppliers, resources and financial structure.You can begin since the planning stage with it. You need to learn , then to adapt. And improve. You can create, and innovate Precise Direction and Perfection Aim while Starting Progressing at Ending 1 2 3
  30. 30. www.CesarMalacon.tumblr.com Like in f1. There is a plan There is the race There is the competition There are the surprising conditions And there are the resultsThen you have to leave the track. Take the pit line. And execute changes.To adapt. Then go out again. And try to out perform them all.It takes more than one “stop” to the pits. But you might leave the raceearlier if you don’t want to stop to improveThe business model line above the diagram, is the pit line. It has 2 entrances so youcan always get there.
  31. 31. www.CesarMalacon.tumblr.com B u s i n e s s M o d e l Definition Capture Value Industry 1. Intended Vs. Emergent  Customers Feedback •Unique Selling Proposal •Market definition/Creation Strategy [Reaction] PROFITABLE changes – 2. Direct Communication SUSTAINABLE evolution - •Right Investment 3. Learning & Knowledge REPLICABLE •Right Timing Management •Value Creation 4. Performance (life cycle) GROWTH (Choice) Measurement Precise Direction and Perfection Aim while at EndingBypass Starting Progressing Innovation & P.I. 1 2 3
  32. 32. www.CesarMalacon.tumblr.comso
  33. 33. www.CesarMalacon.tumblr.comStrategy is about building the future. It is based on the past. Has to beexecuted on the present.We want to start precisely. To continue in the right direction. Toachieve a perfect accomplishmentWe need to start with a purpose. Then to continue remaining alignedwith it. To get the best benefit possibleAll these concepts comprise activities and complexity living all aroundthe organisations. We need ways for it so it can move properly aroundAnd there is the lateral line –the business model- to put together efforts,reality, and results.
  34. 34. Thank you For more visit me in www.cesarmalacon.tumblr.com http://twitter.com/CesarMalacon @cesarmalacon

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