Mahindra 2 Wheelers, the two wheeler arm of the Mahindra Group, today announced that it has recorded sales of 70,000 units in F10 and has exceeded its target of achieving a rate to reach the 1,00,000 mark pa.

1. Mahindra 2 Wheelers records sales of 70,000 units in F10
Exceeds Plans
Mumbai, April 8, 2010: Mahindra 2 Wheelers, the two wheeler arm of the Mahindra Group, today
announced that it has recorded sales of 70,000 units in F10 and has exceeded its target of achieving a
rate to reach the 1,00,000 mark pa.
Monthly sales in March 2010 stood at 12,753 units, taking all three Power Scooter brands into account –
the Mahindra Duro, the Mahindra Rodeo and the Mahindra Flyte. The company has witnessed a steady
growth of sales in the past year. The average monthly sales for Quarter 4, F10 (Jan – Mar 2010) have
been in excess of 10,000 units.
Speaking on the occasion, Mr. Anoop Mathur, President – Mahindra 2 Wheelers & Member of
the Group Executive Board, Mahindra & Mahindra Ltd. said, “The fact that we have achieved this
target within seven months of entering the market is a matter of great pride for us. We have comfortably
exceeded our target to achieve a rate for a volume of 1,00,000 units well ahead of time. The promise has
been delivered. There has been an overwhelming response to our Power Scooter portfolio both from
cities as well as small towns with customers appreciating the contemporary style and attractive features
of all three brands. We now have a national network of 350 dealers which is testimony to our strong
customer base.”
Mahindra 2 Wheelers also boasts of a state-of-the-art manufacturing facility at Pithampur, near Indore.
The plant’s products and processes are ISO 9001 certified from DNV. The company also has an R&D unit
located at Chinchwad, Pune which is fully equipped with necessary design and development facilities. The
Italy-based design house, Engines Engineering which was acquired by Mahindra in 2008, also adds to the
company’s design proficiency.
Within the overall two-wheeler strategy, scooters form M&M's entry point into the Indian market and will
be an important part of the company's overall two-wheeler product portfolio. There are several macro
environmental trends which make the scooter market especially attractive to Mahindra. These include a
younger, more affluent customer base with a significant number of empowered women and increased
scooter demand in tier-2 cities and small towns. M&M is strongly positioned to cater to this demand,
given the company's significant presence and brand equity in these markets.
Development competencies provided by Taiwan’s Sanyang Industry Company Limited (SYM), coupled
with M&M’s R&D strengths will help the company assume a significant position in the rapidly growing
Indian and global two-wheeler market.
The company will focus on building a global R&D network and draw upon the best available global

2. competency pool, while retaining the flexibility to cater to specific consumer requirements in all
segments. As the newest entrant in the industry, Mahindra 2 Wheelers has the advantage of changing
the dynamics of the game through innovation and consumer insight led marketing strategy.
Mahindra 2 wheelers’ range of innovative Power Scooters
The perfect choice for the young urban male, the Mahindra Rodeo is a high performance, feature-
packed scooter with a distinctly macho demeanour. A robust 125 cc engine offers 8.0 bhp of power,
making it one of the most powerful vehicles in its class. Excellent pick up and smooth acceleration
ensures agility even in dense traffic and low maintenance costs. The Mahindra Rodeo offers the ultimate
in comfort, convenience and safety.
With its stylish good looks and powerful 125 cc engine, the Mahindra Duro not only caters to the
transportation needs of the entire family but is also the best value for money product in its category as it
provides the customer with the highest value per unit of engine cc.
In 2009, Mahindra kick-started its two-wheeler foray with the introduction of the Mahindra Flyte as its
first product offering across India. With its innovative features backed with power-packed performance
and contemporary styling, the Flyte is an ideal product offering for its target audience - the modern day
Indian woman.
About the Mahindra Group
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $6.3
billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership
position in utility vehicles, tractors and information technology, with a significant and growing presence in
financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is
an embodiment of global excellence and enjoys a strong corporate brand image.
Mahindra is the only Indian company among the top tractor brands in the world and has made an entry
in the two-wheeler segment, which will see the company emerge as a full-range player with a presence in
almost every segment of the automobile industry. The Mahindra Group expanded its IT portfolio when
Tech Mahindra acquired the leading global business and information technology services company,
Satyam Computer Services. The company is now known as Mahindra Satyam. Mahindra's Farm
Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide
to be bestowed this honour. It also holds the distinction of being the only tractorcompany worldwide to
win the Deming Prize. The US based Reputation Institute ranked Mahindra among the top 10 Indian
companies in its Global 200: The World's Best Corporate Reputations list.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first
Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008-09.
For any media related enquiries, please contact:
Ms. Roma Balwani
Sr. VP & Head - Corporate Communications
Mahindra & Mahindra Ltd.
Fax: (+91-22) 2490 0830
Email: balwani.roma@mahindra.com