This talk was given by Jan Schulte, Magnolia, and Daniel Hasler, Ovata, at Magnolia Conference 2015 in Basel, Switzerland. This talk will give you unique insights into the frontiers of beacon technology and its innovative location based use cases.
 You’ll have the opportunity to discover how to implement your own iBeacon projects using Magnolia’s digital business platform.
 We’ll be showing you how you can leverage Magnolia’s blueprint mobile apps and architect deep integrations with systems like Ovata. To give a real insight into practical applications, Magnolia's Jan Schulte and Ovata's Co-founder Daniel Hasler are going to live demo the Ovata iBeacon Smartshop integration. You will see how personalized location based content can be aggregated in Ovata and sent with Magnolia’s Smartshop blueprint app.
 After the talk, you will have a good understanding of the business cases you can support with beacon technology, as well as how to implement them with Magnolia.

1. IOT ON THE MAGNOLIA
BUSINESS PLATFORM
MCONF 2015
Photo Credit: Tambako The Jaguar

2. JAN SCHULTE
SENIOR CONSULTANT
2

3. DANIEL HASLER
CO-FOUNDER OVATA GMBH
1

4. IN THIS TALK
What are IBeacons
Magnolia Blueprint Apps
Architecting mobile apps
Power of magnolia business platform
Demo full integrated high performance shop solution
Full process integration
3

5. IBEACONS
4

6. “A beacon is a device designed to attract
attention to a specific location”
5

7. IBEACONS ENABLE
PROXIMITY BASED
SERVICES
6

8. Beacon
UUID Distinguish your beacons from other beacons
Major Beacon within a group
Minor Identify a beacon within a group
7

9. Beacon
UUID f7826da6-4fa2-4e98-8024-bc5b71e0893e
Major Conference in Basel 1 / Conf in London 2
Minor Entrance: 5 / Lobby: 6 / Conf Room: 8
8

10. RANGE IS AFFECTED BY OBSTACLES LIKE
WALLS
FURNITURE
PEOPLE
MEASURED DISTANCE IS A ROUGH
ESTIMATE.
9

11. BEACON SUPPORT IN
IPHONE 4S +
IPAD: 3. GEN
ANDROID: 4.3+
10

12. LETS LOOK AT SOME
INTERESTING
USECASES
11

13. Museums
12

14. 13

15. Retail
14

16. 15

17. Smart City / Public Space
16

18. 17

19. Smart enterprise portals
18

20. 19

21. MAGNOLIAS BLUEPRINT APPS
20

22. Magnolias Blueprint apps bring you:
Patterns for Mobile App integration
Beacon fleet management
Mobile content management
21

23. 22

24. SMARTSHOP
23

25. MCONF 2015 APP
24

26. CONTENT
100%
M
ANAGED
IN
M
AGNOLIA
25

27. MAGNOLIAS BLUEPRINTS
ARE BUILD ON
26

28. =+ +
27

29. AngularJS is at the moment the
most poular framework for
dynamic web apps.
28

30. Apache Cordova is a platform
for building native mobile
applications using HTML, CSS
and JavaScript
29

31. Covers the entire mobile development process
Best practices for building mobile apps
Sample apps demonstrate wide set of available features
30

32. BUILDING MOBILE APPS WITH
MAGNOLIA
31

33. Manage content and
configuration with content
Apps
Deliver data through the
Magnolia rest API
JSON
+
32

34. CONTENT
APPS
33

35. BUILDING CONTENT APPS
34

36. Photo Credit:
BOOTSTRAPPING APPS
35

37. COMMUNICATION
with Magnolia's REST API
36

38. +
37
Custom endpoints

39. EventsEndpoint.java
@Api(value = "/events", description = "The events API")
@Path("/events")
public class EventsEndpoint extends AbstractEndpoint<EventsEndpointDefinition> {
@GET
@Produces({MediaType.APPLICATION_JSON, MediaType.APPLICATION_XML})
public Collection<Event> getEvents() {
final Session session = MgnlContext.getJCRSession(EventsModule.WORKSPACE_NAME);
Iterable<Node> eventNodes = NodeUtil.getNodes(session.getRootNode(), "event");
final Collection<Event> events = marshallEvents(eventNodes.iterator());
return events;
}
}
38
JAX-RS

40. 39

41. MAGNOLIA AS A BUSINESS PLATFORM
40

42. 41

43. INTERNET OF THINGS
OPEN
?
42

44. SOLVING THE PLATFORM PUZZLE
Ovata
e-­‐commerce
Magnolia
Digital
Business
Platform
REST
Services
Multi-­‐Channel
Delivery
ERP
CRM
Ovata
Recommend.
Engine
Mobile
Apps
Browser
Internet
Ovata
Advanced
Personalization
Magnolia
Beacon
Support
Analytics
43

45. 44

46. 45

47. CROSS-CHANNEL MARKETING
Web-­‐ChannelMobile-­‐ChannelBrick
&
Mortar
46

48. WHAT HAPPENS BEHIND THE SCENES
Ovata
Advanced
Personalization
Track
user
behavior
• Favorite
Product
• Favorite
Product
Category
Web-­‐Channel
47

49. WHAT HAPPENS BEHIND THE SCENES
Mobile
Channel
Ovata
Advanced
Personalization
• Favorite
Product
• Incentive
when
you
buy
now
Magnolia
Beacon
Support
• Recognize
Beacon
• Trigger
Action
48

50. WHAT HAPPENS BEHIND THE SCENES
Brick
&
Mortar
Ovata
Recommend.
Engine
Recommendation
49

51. DEMO
50

52. BACK-OFFICE WORKFLOW
Ovata
e-­‐commerce
REST
Services
51

53. DEMO
52

54. THANK
YOU!
Photo Credit: Tambako The Jaguar31