We create campaign “LET’s ZOO” to - Increase awareness about Zoo’s problem - Donate for Zoo

1. Fewer people go to Zoo -> no budget for animal care
PROBLEM
We create campaign “LET’s ZOO” to
- Increase awareness about Zoo’s
problem
- Donate for Zoo

2. ROADMAP
PHASE 1. ATTENTION 2. DONATION 3. CELEBRATION
TIMELINE 2 WEEKS 6 WEEKS 1 WEEKS
OBJECTIVE
Attract the attention of
people to Zoo’s problem
Create fund to support Zoo
Send the gratitude to
everybody.
KEY HOOK ZOO: SALE OFF ZOO FUND ZOO EVENT
CHANNEL
Social
PR
Social
Website
PR
Social
Event

3. SALE OFF
FACEBOOK ADS
DONATION
WEBSITE
EVENT OFFLINE
PR, KOL, Hotfanpage share information

4. PHASE 1: ATTENTION
Attract the attention of people to Zoo’s problem

5. FACEBOOK ADS BILLBOARD
BUY NOW
ON CAGE

6. PR
“Cư dân mạng hoảng hốn khi Thảo
cầm viên Sale off động vật quý hiếm?”
“Bạn có thể mua Hổ trắng làm thú
cừng”
SOCIAL
KOLs – Hot fanpage sharing Sale off
information – PR link.

7. PHASE 2: DONATION
Create fund to support Zoo

8. www.zoo.com
Cáo Habi Hổ Andy Công Ozip
DONATE DONATE DONATE
When click Donate Habi, you can see a video that tell Habi story and wishes
for a better life in Zoo (Impersonal story). Then you can donate by 2 ways:
- Call 1234 to hear the voice of Habi (In 30 seconds): you donated 10.000đ
- Buy Habi stuffed animal: you donated 200.000đ
-

9. PR
News - KOLs – Hot fanpage sharing
Donation information.
BILLBOARD
Call 1234 to talk with Habi

10. PHASE 3: CELEBRATION
Send the gratitude to everybody.

11. A video clip “THANK YOU”
of Zoo’s animal and Manager.
-
Free ticket in 1 week.
-
EVENTSOCIAL, PR

12. KPI
7.000.000
REACH
10.000.000
IMPRESSION
700.000
INTERACTION
BUDGET 70.000 USD

13. THANK YOU