Veggie Habit Conceptual Design
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Veggie Habit Conceptual Design

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  • Looks great - texting is really powerful (i think) - think about how you can maintain the user engaged throughout the project period.
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Veggie Habit Conceptual Design Veggie Habit Conceptual Design Presentation Transcript

  • Keeping Vegetables In Mind A conceptual design by Max Zamkow Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Design Challenge To influence five people to start on the path to increasing their vegetable intake
  • Keeping Vegetables In Mind
    • Persuasive Purpose
      • To persuade individuals to think about vegetables on a more regular basis
      •  To start individuals on the path to creating a habit of eating more vegetables
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
    • Industrial Design
  • User Description Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Stanford University students who own and carry "Smart Phones" and would like to start eating more vegetables.
    • They are likely...
      • Aged 18-25
      • Frequent SMS users
    View slide
  • Storyboard: Alexandra and Veggies Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu As Alexandra thinks about what she'd like to eat for her next meal she thinks about vegetables Later that evening, Alexandra receives an email asking her to report on how many vegetables she ate that day and replies to it. Alexandra realizes that she only eats one vegetable a day and wants to start eating more but doesn't know where to start. She owns a smart phone and signs up for the "Keeping Vegetables In Mind" study. Once or more a day, right when she's starting to feel hungry, Alexandra receives a MMS message on her phone. Alexandra sees a picture of a vegetable and a funny/interesting caption.  Also in the email, Alexandra sees how many vegetables her friends have been eating and compares her numbers to theirs. View slide
  • Prototype of Keeping Vegetables In Mind Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Before mealtimes, the user will be sent an MMS to their "Smart Phone" with an image of a vegetable and a (likely humorous) caption. In the evening each user will receive an email with a form asking them to report how many vegetables they ate in that day.
  • Features/Functionality
      • Hand selected vegetable image and caption sent to user's "Smart Phone"
      • User receives MMS near / before a mealtime
      • User thinks about vegetables around the time they're choosing what to eat
      • User receives an email with a link to report how many vegetables they ate that day
      • User is sent a daily report containing a summary of how many vegetables each participant reported eating each day
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • Theoretical Justifications Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
    • Persuasive Strategies:
      • Smallest Behavior That Matters - We're not starting with vegetable eating, just thinking. Failing is practically impossible
      • Social Pressure - The individuals know that the other participants will be able to view their results
      • Competition - The individuals will see the vegetable intake of the other participants
  • Shortcomings of Design
      • Impossible to know the exact timing of meals, may be too early / late
      • Causation - does thinking about vegetables lead to eating more vegetables?
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • Expansion - What else is possible?
      • Real-time reporting - Let users report each vegetable as they eat them
      • Higher Interactivity - Make the message more interactive, have the user reply with the name of the vegetable by making it quiz like, ask users to send back a picture of them eating the vegetable
      • Native Application - Turn the experience into a native iPhone application. Send push notifications instead of MMS, cache all of the vegetable images for anytime viewing, integrate viewable daily reports.
      • Real-time Available Scoreboard - Have a scoreboard always available to the participants and make it update as soon as a user sends in a new vegetable eating report
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • Next Steps in Design Process
      • Recruit 8 or more individuals with "Smart Phones" for participation
      • Find and prepare vegetable images and captions
      • Build reporting interface
      • Launch and go
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu