Laura c. extreme pres march 15
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This document discusses extreme fundraising strategies that go beyond traditional methods like marathons. It provides examples of viral campaigns like the #nomakeupselfie that raised millions for charity. Extreme fundraising appeals to people who want physical and mental challenges as well as a way to bond with coworkers and raise a company's profile. Suggested categories of extreme fundraising include viral campaigns, bonkers challenges, physical endurance events, personal dedication projects, and mass participation activities. The document encourages thinking creatively about extreme fundraising ideas and names, celebrity supporters, and pitches without budget constraints with the goal of doing anything possible to raise money and awareness.
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Laura c. extreme pres march 15
- 2. What’s the new extreme? “I used to run marathons to raise cash for my son and got bored. All the usual suspects who gave me cash were no longer impressed so I had to become a wee bit more inventive.” Andrew Shepard, Extreme Fundraiser
- 3. Why do people go extreme? “I don’t know if the charity side is the prime motivator or the challenge itself. If I’m honest I think it’s 50/50. People want to get involved because they want to push themselves and to try something different. It can really change their life and the way they see the world.” David Fox Pitt of WildFox Events, organisers of the Glencoe Marathon.
- 4. Who is going extreme? According to Pitt: 80% of participants on his extreme events are corporate sector “The corporate challenges are leading the way. People spend so much time at work these challenges become a way of bonding….they also raise the company’s profile and it’s standing publicly. Often the more extreme the better.”
- 5. What is your charity’s extreme? Viral Challenging/bonkers Physical Personal Big
- 6. Extremely….viral #nomakeupselfie March 2014 £8million for Cancer Research UK
- 7. Extremely…viral Stephen Sutton, MBE #thumbsupforStephen £4.9 million for Teenage Cancer Trust
- 8. Extremely…challenging/bonkers My Fancy Year Coppa Feel Target: £20,000 in a year
- 9. Extremely….challenging/bonkers Stuart Kettle www.willthemadfoolmakeit.co.uk Currently raised £50,000 Macmillan Cancer Support and Myton Hospice Ongoing commitment
- 11. Extremely….physical David Walliams Swam the Thames,140 miles, 2011 Raised: £2 million
- 12. Extremely…physical The Quad, Scotland 0.8 mile swim, 15 mile mountain run, 7 mile kayak, 34 miles cycle. Ends when participants slice the watermelon!
- 13. Extremely….personal Emily’s Star, in memoriam charity Supporting premature babies and their mums, whilst campaigning for change
- 14. Extremely….big Mass participant event. Case study: The Sleep Walk. Rowcroft Hospice, Torquay
- 16. Challenges - Competition - Branding - Development - Volunteers - Budget - Health and Safety - Relationships
- 17. Think EXTREME! No budget, anything is possible! What extreme ‘category’? What would be your extremely brilliant name? Who would be your extreme celebrity? Pitch it!
Editor's Notes
- Changing- marathons no longer enough, world of social media more broadcastable, more confident in support
- Important to understand why extreme fundraising works: Offering people something unique, challenging Think about why people who choose your charity and your offering
- Consider this- ease for corporates to sign up, train, what it offers their needs/coroprate requirements/CSR. Sponsorship, clients, PR, support, ease of charity communication (one point of contact)
- Look at different type of extreme- Focus on Events Aimed at local charities Help you focus your thoughts on what sort of extreme you want to work on
- March 2014 Male version- #man up and make up
- http://www.myfancyyear.com
- 2011 - 7 marathons in 7 days in a giant human hamster wheel 2014 - Levitating in mid air for a week 2014 - Pushed a brussel sprout up Snowdon with his nose
- Could have chosen many but this is a stand out. From 5 to 12 September 2011, Walliams swam the length of the River Thames (140 miles) and raised more than £2m for Sport Relief. In the process, he saved a dog from drowning in the river. Once he had got out of the river Walliams said "I think a bath is the only water I will be seeing for a while
- Plenty out there
- Trisomy 18, Edwards Syndrome, life limiting, hours or days £3 on her third birthday text campaign
- Over 8000 walkers have done it so far, high rate of rentention , raised over £690,000. Past two years have been sell outs. Only have 15 places left for this year :) Over 200 volunteers. Last year's events raised £192,000- year 5
- https://www.youtube.com/watch?v=axkb6a7blhw&index=1&list=PLNDlpZhs87XpH5HSI379QW5tiql46snKQ Done all around, top 2 for success/numbers/total
- Competition- Macmillan, rebrand of a successful 3 year event Branding- at a time weak charity brand, separate to Rowcroft, fun, lively, adaptable. Character based- social media, identity, Development- differing themes-PJ, Disco, Beach, .Carnival, Country, the sky is the limit as brand and following is so strong. New merchandise, build up events Volunteers- integral to success in so many ways- administration, pr, logistics. Managing: 200, planning, briefing, equiping, thanking. Levels of responsibility. Level of care. Health and safety: volunteer committee of key people in area, council, police, first aid. Long standing support and relastionship, support decision making, feed into operational plan. Relationship: corporate sponsors, Ocean BMW, Shloer, Solictors, plus in kind support, corporate team entries,