MediaCross RFP Presentation

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MediaCross RFP Presentation

  1. 1. WE KNOW HEALTHCARE MISSOURI HOSPITAL ASSOCIATION Website Rebuild 12.14.11Tuesday, December 13, 2011
  2. 2. MHA TRIVIATuesday, December 13, 2011
  3. 3. MHA TRIVIA What is the average length of visit to your site?Tuesday, December 13, 2011
  4. 4. MHA TRIVIATuesday, December 13, 2011
  5. 5. MHA TRIVIA Other than the state of Missouri, what are the top three states that drive traffic to MHAnet?Tuesday, December 13, 2011
  6. 6. MHA TRIVIA Other than the state of Missouri, what are the top three states that drive traffic to MHAnet?Tuesday, December 13, 2011
  7. 7. MHA TRIVIA Other than the state of Missouri, what are the top three states that drive traffic to MHAnet?Tuesday, December 13, 2011
  8. 8. MHA TRIVIATuesday, December 13, 2011
  9. 9. MHA TRIVIA What pages do users visit the most when going to MHAnet?Tuesday, December 13, 2011
  10. 10. MHA TRIVIA What pages do users visit the most when going to MHAnet? • Home Page • Conventions • Locate a HospitalTuesday, December 13, 2011
  11. 11. WHO WE ARETuesday, December 13, 2011
  12. 12. WHO WE ARE MediaCross is a strategic communications firm with a deep appreciation and understanding of the healthcare industry. We develop integrated marketing strategies and programs that generate targeted solutions for: • Healthcare Organizations • Government Agencies • Corporations • Associations • CampusesTuesday, December 13, 2011
  13. 13. OUR APPROACHTuesday, December 13, 2011
  14. 14. OUR APPROACH • Client First • Collaborative • Research-based Solutions • Budget Accountability • Benchmark ResultsTuesday, December 13, 2011
  15. 15. OUR TEAMTuesday, December 13, 2011
  16. 16. OUR TEAM Craig Brace Chief Executive Officer Ashley Hawse Strategist Jennifer Umali Vice President/ Lead Strategist Emily Eldridge Senior Vice President of DigitalTuesday, December 13, 2011
  17. 17. OUR TEAMTuesday, December 13, 2011
  18. 18. OUR TEAM Craig Brace CEO of MediaCross/Pure Healthcare Senior Advisor Brace will oversee all strategic planning and execution for MediaCross and Pure brands • Board certified in healthcare management and is a ACHE Fellow • 30 years of healthcare management, strategic planning, marketing and advertising experience • Senior Vice President and Director of Account Services at Woodruff Sweitzer • Vice President of Marketing and Development at Audrain Medical Center in Mexico, Missouri • Director of Hospital Promotions and Marketing at 4 U.S. hospitals Brace has held the following leadership positions: • Past President, Missouri Hospital Association for Healthcare Public Relations and Marketing • Member, American Hospital Association Society for Healthcare Strategy and Market Development • Member, Association for Healthcare Philanthropy • Advisory Board Member, University of Missouri-Columbia School of Health ProfessionsTuesday, December 13, 2011
  19. 19. OUR TEAMTuesday, December 13, 2011
  20. 20. OUR TEAM Ashley Hawse Strategist Hawse will serve as the day-to-day contact, ensuring that the strategy is executed and timelines are met • Hawse joined MediaCross in December 2010 • Builds trust in client relationships with an immediate response to client needs • Manages multiple client accounts and oversees client projects that encompass web development, social media management, print advertisement etc. • Ensures projects stay on time and on budget Prior Experience: • Media Relations Contractor, St. Louis Children’s Hospital • Helped create print and video content for social media outlets • Monitored public relations impact • Organized and managed press conference • Escorted media and celebrity guests when visiting the hospital Degree Bachelor of Arts degree in Communication from the University of Missouri Columbia.Tuesday, December 13, 2011
  21. 21. OUR TEAMTuesday, December 13, 2011
  22. 22. OUR TEAM Jennifer Umali Lead Strategist/ Vice President Umali will provide strategy and oversee all aspects of the MHA project Skills and Experience: • Lead Account Strategist responsible for client interface, development and execution of annual strategic plans • for: • Ascension Health ERP Recruitment Marketing Program, • The United States Army Reserve Medical Corps Physician Recruitment Program, • Missouri’s Children’s Trust Fund Public Education, • United States Navy’s Military Sealift Command, • The State of Tennessee’s Teach Tennessee Recruitment Marketing Program. • Manages the execution of website projects, while delivering service that exceeds client expectations Degree Bachelor of Arts in Journalism from Truman State UniversityTuesday, December 13, 2011
  23. 23. OUR TEAMTuesday, December 13, 2011
  24. 24. OUR TEAM Emily Eldridge Senior Vice President of Digital Eldridge will oversee all digital efforts in the development of the MHA website Skills and Experience: • Responsible for the execution and management of all Pure’s digital work; • Website design and development, • Social media development and management, • Mobile media and application development, • Develops digital strategies to measuring online sentiments, • Provides consultation and best practices advice to clients, • Maintains strong client relationships built on trust. Degree Bachelor’s Degrees of Journalism and Economics from the University of MissouriTuesday, December 13, 2011
  25. 25. OUR EXPERIENCE ARMY RESERVE MEDICAL CORPSTuesday, December 13, 2011
  26. 26. OUR EXPERIENCE ARMY RESERVE MEDICAL CORPSTuesday, December 13, 2011
  27. 27. OUR EXPERIENCE MILITARY SEALIFT COMMANDTuesday, December 13, 2011
  28. 28. OUR EXPERIENCE MILITARY SEALIFT COMMANDTuesday, December 13, 2011
  29. 29. OUR EXPERIENCE REGIONAL ECONOMIC DEVELOPMENT INC.Tuesday, December 13, 2011
  30. 30. OUR EXPERIENCE REGIONAL ECONOMIC DEVELOPMENT INC.Tuesday, December 13, 2011
  31. 31. OUR EXPERIENCE The Better Sleep CouncilTuesday, December 13, 2011
  32. 32. OUR EXPERIENCE The Better Sleep CouncilTuesday, December 13, 2011
  33. 33. OUR EXPERIENCE The Better Sleep Council- MobisiteTuesday, December 13, 2011
  34. 34. OUR EXPERIENCE The Better Sleep Council- MobisiteTuesday, December 13, 2011
  35. 35. YOUR SITUATION ORGANIZATIONAL OBJECTIVESTuesday, December 13, 2011
  36. 36. YOUR SITUATION ORGANIZATIONAL OBJECTIVES INCREASE BRAND AWARENESS PROMOTE EDUCATIONAL MATERIAL & CONTENT PROMOTE ADVOCACY & DATA ANALYSIS PERFORMED BY THE ORGANIZATION POSITIONING AS A NON-BIASED, CREDIBLE SOURCE FOR HEALTHCARE INFORMATIONTuesday, December 13, 2011
  37. 37. YOUR CHALLENGESTuesday, December 13, 2011
  38. 38. YOUR CHALLENGES ENHANCE USER EXPERIENCE THROUGH DESIGN INCREASE ONLINE VISIBILITY & AWARENESS TECHNOLOGICAL UPDATESTuesday, December 13, 2011
  39. 39. SCOPE OF WORKTuesday, December 13, 2011
  40. 40. SCOPE OF WORK PHASE I – Discovery • Membership Communications • Information Sharing For The General Public • Social MediaTuesday, December 13, 2011
  41. 41. SCOPE OF WORKTuesday, December 13, 2011
  42. 42. SCOPE OF WORK PHASE I – Information Architecture & SEO • Keyword Research & Search Audit • Site Map • WireframesTuesday, December 13, 2011
  43. 43. SCOPE OF WORKTuesday, December 13, 2011
  44. 44. SCOPE OF WORK PHASE II – Website Design • Responsive • Call to Action • Navigation • Collaborative ConceptingTuesday, December 13, 2011
  45. 45. SCOPE OF WORKTuesday, December 13, 2011
  46. 46. SCOPE OF WORK PHASE III – Website Development & Analytics • Content Management System • Functionality • TrackingTuesday, December 13, 2011
  47. 47. ADDITIONAL TACTICSTuesday, December 13, 2011
  48. 48. ADDITIONAL TACTICS EMAIL MARKETING SOCIAL MEDIA MANAGEMENT SEARCH SUPPORTTuesday, December 13, 2011
  49. 49. LET’S COLLABORATETuesday, December 13, 2011
  50. 50. LET’S COLLABORATE MISSOURI HOSPITAL ASSOCIATIONTuesday, December 13, 2011

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