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MediaCross RFP Presentation

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  • 1. WE KNOW HEALTHCARE MISSOURI HOSPITAL ASSOCIATION Website Rebuild 12.14.11Tuesday, December 13, 2011
  • 2. MHA TRIVIATuesday, December 13, 2011
  • 3. MHA TRIVIA What is the average length of visit to your site?Tuesday, December 13, 2011
  • 4. MHA TRIVIATuesday, December 13, 2011
  • 5. MHA TRIVIA Other than the state of Missouri, what are the top three states that drive traffic to MHAnet?Tuesday, December 13, 2011
  • 6. MHA TRIVIA Other than the state of Missouri, what are the top three states that drive traffic to MHAnet?Tuesday, December 13, 2011
  • 7. MHA TRIVIA Other than the state of Missouri, what are the top three states that drive traffic to MHAnet?Tuesday, December 13, 2011
  • 8. MHA TRIVIATuesday, December 13, 2011
  • 9. MHA TRIVIA What pages do users visit the most when going to MHAnet?Tuesday, December 13, 2011
  • 10. MHA TRIVIA What pages do users visit the most when going to MHAnet? • Home Page • Conventions • Locate a HospitalTuesday, December 13, 2011
  • 11. WHO WE ARETuesday, December 13, 2011
  • 12. WHO WE ARE MediaCross is a strategic communications firm with a deep appreciation and understanding of the healthcare industry. We develop integrated marketing strategies and programs that generate targeted solutions for: • Healthcare Organizations • Government Agencies • Corporations • Associations • CampusesTuesday, December 13, 2011
  • 13. OUR APPROACHTuesday, December 13, 2011
  • 14. OUR APPROACH • Client First • Collaborative • Research-based Solutions • Budget Accountability • Benchmark ResultsTuesday, December 13, 2011
  • 15. OUR TEAMTuesday, December 13, 2011
  • 16. OUR TEAM Craig Brace Chief Executive Officer Ashley Hawse Strategist Jennifer Umali Vice President/ Lead Strategist Emily Eldridge Senior Vice President of DigitalTuesday, December 13, 2011
  • 17. OUR TEAMTuesday, December 13, 2011
  • 18. OUR TEAM Craig Brace CEO of MediaCross/Pure Healthcare Senior Advisor Brace will oversee all strategic planning and execution for MediaCross and Pure brands • Board certified in healthcare management and is a ACHE Fellow • 30 years of healthcare management, strategic planning, marketing and advertising experience • Senior Vice President and Director of Account Services at Woodruff Sweitzer • Vice President of Marketing and Development at Audrain Medical Center in Mexico, Missouri • Director of Hospital Promotions and Marketing at 4 U.S. hospitals Brace has held the following leadership positions: • Past President, Missouri Hospital Association for Healthcare Public Relations and Marketing • Member, American Hospital Association Society for Healthcare Strategy and Market Development • Member, Association for Healthcare Philanthropy • Advisory Board Member, University of Missouri-Columbia School of Health ProfessionsTuesday, December 13, 2011
  • 19. OUR TEAMTuesday, December 13, 2011
  • 20. OUR TEAM Ashley Hawse Strategist Hawse will serve as the day-to-day contact, ensuring that the strategy is executed and timelines are met • Hawse joined MediaCross in December 2010 • Builds trust in client relationships with an immediate response to client needs • Manages multiple client accounts and oversees client projects that encompass web development, social media management, print advertisement etc. • Ensures projects stay on time and on budget Prior Experience: • Media Relations Contractor, St. Louis Children’s Hospital • Helped create print and video content for social media outlets • Monitored public relations impact • Organized and managed press conference • Escorted media and celebrity guests when visiting the hospital Degree Bachelor of Arts degree in Communication from the University of Missouri Columbia.Tuesday, December 13, 2011
  • 21. OUR TEAMTuesday, December 13, 2011
  • 22. OUR TEAM Jennifer Umali Lead Strategist/ Vice President Umali will provide strategy and oversee all aspects of the MHA project Skills and Experience: • Lead Account Strategist responsible for client interface, development and execution of annual strategic plans • for: • Ascension Health ERP Recruitment Marketing Program, • The United States Army Reserve Medical Corps Physician Recruitment Program, • Missouri’s Children’s Trust Fund Public Education, • United States Navy’s Military Sealift Command, • The State of Tennessee’s Teach Tennessee Recruitment Marketing Program. • Manages the execution of website projects, while delivering service that exceeds client expectations Degree Bachelor of Arts in Journalism from Truman State UniversityTuesday, December 13, 2011
  • 23. OUR TEAMTuesday, December 13, 2011
  • 24. OUR TEAM Emily Eldridge Senior Vice President of Digital Eldridge will oversee all digital efforts in the development of the MHA website Skills and Experience: • Responsible for the execution and management of all Pure’s digital work; • Website design and development, • Social media development and management, • Mobile media and application development, • Develops digital strategies to measuring online sentiments, • Provides consultation and best practices advice to clients, • Maintains strong client relationships built on trust. Degree Bachelor’s Degrees of Journalism and Economics from the University of MissouriTuesday, December 13, 2011
  • 25. OUR EXPERIENCE ARMY RESERVE MEDICAL CORPSTuesday, December 13, 2011
  • 26. OUR EXPERIENCE ARMY RESERVE MEDICAL CORPSTuesday, December 13, 2011
  • 27. OUR EXPERIENCE MILITARY SEALIFT COMMANDTuesday, December 13, 2011
  • 28. OUR EXPERIENCE MILITARY SEALIFT COMMANDTuesday, December 13, 2011
  • 29. OUR EXPERIENCE REGIONAL ECONOMIC DEVELOPMENT INC.Tuesday, December 13, 2011
  • 30. OUR EXPERIENCE REGIONAL ECONOMIC DEVELOPMENT INC.Tuesday, December 13, 2011
  • 31. OUR EXPERIENCE The Better Sleep CouncilTuesday, December 13, 2011
  • 32. OUR EXPERIENCE The Better Sleep CouncilTuesday, December 13, 2011
  • 33. OUR EXPERIENCE The Better Sleep Council- MobisiteTuesday, December 13, 2011
  • 34. OUR EXPERIENCE The Better Sleep Council- MobisiteTuesday, December 13, 2011
  • 35. YOUR SITUATION ORGANIZATIONAL OBJECTIVESTuesday, December 13, 2011
  • 36. YOUR SITUATION ORGANIZATIONAL OBJECTIVES INCREASE BRAND AWARENESS PROMOTE EDUCATIONAL MATERIAL & CONTENT PROMOTE ADVOCACY & DATA ANALYSIS PERFORMED BY THE ORGANIZATION POSITIONING AS A NON-BIASED, CREDIBLE SOURCE FOR HEALTHCARE INFORMATIONTuesday, December 13, 2011
  • 37. YOUR CHALLENGESTuesday, December 13, 2011
  • 38. YOUR CHALLENGES ENHANCE USER EXPERIENCE THROUGH DESIGN INCREASE ONLINE VISIBILITY & AWARENESS TECHNOLOGICAL UPDATESTuesday, December 13, 2011
  • 39. SCOPE OF WORKTuesday, December 13, 2011
  • 40. SCOPE OF WORK PHASE I – Discovery • Membership Communications • Information Sharing For The General Public • Social MediaTuesday, December 13, 2011
  • 41. SCOPE OF WORKTuesday, December 13, 2011
  • 42. SCOPE OF WORK PHASE I – Information Architecture & SEO • Keyword Research & Search Audit • Site Map • WireframesTuesday, December 13, 2011
  • 43. SCOPE OF WORKTuesday, December 13, 2011
  • 44. SCOPE OF WORK PHASE II – Website Design • Responsive • Call to Action • Navigation • Collaborative ConceptingTuesday, December 13, 2011
  • 45. SCOPE OF WORKTuesday, December 13, 2011
  • 46. SCOPE OF WORK PHASE III – Website Development & Analytics • Content Management System • Functionality • TrackingTuesday, December 13, 2011
  • 47. ADDITIONAL TACTICSTuesday, December 13, 2011
  • 48. ADDITIONAL TACTICS EMAIL MARKETING SOCIAL MEDIA MANAGEMENT SEARCH SUPPORTTuesday, December 13, 2011
  • 49. LET’S COLLABORATETuesday, December 13, 2011
  • 50. LET’S COLLABORATE MISSOURI HOSPITAL ASSOCIATIONTuesday, December 13, 2011