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Matt Durant

Professor Klinkowstein

Ethnographic
Research
Matt Durant

Professor Klinkowstein

Adam Montoya: “Seananners and the Art of
Video Game Commentary”

http://www.cnn.com/2012/05/04/tech/gaming-gadgets/adam-montoya-seananners/index.html
Matt Durant

-Adam Montoya
-Current YouTube Subscribers
-Current YouTube Video Views
-Current Salary

Professor Klinkowstein

Seananners
3.5 Million
620 Million
CNN est. 6-Figure
Matt Durant

Professor Klinkowstein

Projected Conclusion

The effects and possibilities of playing Video Games may not be as
big a waste of time as everyone thinks.
Matt Durant

Professor Klinkowstein

-Max and Anthony both used the phrase “stress reliever”
-Said they still get their work done
-Max: “Not a distraction, more like a break.”
-Anthony: “Don’t even play that much, it’s just nice to have.”
Matt Durant

Professor Klinkowstein

-Max played with Jake as well which adds a social aspect
-Jake said that video games help him pace work
-He also humorously said “I should probably get a job”
-Also added was that the game matters
Matt Durant

Professor Klinkowstein

-Games like “Grand Theft Auto” do not require attention spans
-Sports games are very fun to fill time
-Sometimes certain games can cause too much competition
-Competitive games can cause more stress than stress relief
Matt Durant

Professor Klinkowstein

When asked about gaming and money:
-Joe: “Games are $60, the new systems are 3 or $400, it
does cost a lot”
-Jake: “Of course I’d play video games for money but that’s
not realistic.”
-It was said that bets frequently happened
Matt Durant

Professor Klinkowstein

Diagonals
Matt Durant

Professor Klinkowstein

Arcs
Matt Durant

Professor Klinkowstein

Irregular Shapes
Matt Durant

Professor Klinkowstein

Grids
Matt Durant

Professor Klinkowstein

Monochromes
Matt Durant

Professor Klinkowstein

Neutrals
Matt Durant

Professor Klinkowstein

Hi-Key
Matt Durant

Professor Klinkowstein

Low-Key
Matt Durant

Professor Klinkowstein

Summary

-College age students love entertainment
-They turn to video games
-Gaming is a good stress reliever but….
-Video Games cost too much money
-A desire for beneficial entertainment
Matt Durant

Professor Klinkowstein

Original Article

-

http://www.cnn.com/2012/05/04/tech/gaming-gadgets/adam-montoya-seananners/index.html
Matt Durant

Professor Klinkowstein

Observations

-Enjoyed the stress relief gaming provided
-Disliked the cost of video games and systems
-Everyone agreed that getting paid to play would be a good deal
-Showed a desire for gaming to benefit them when asked
Matt Durant

Professor Klinkowstein

Desire

-Monetary benefit to gaming
Matt Durant

Professor Klinkowstein

Proposal

Internet video gaming has the capability to be used as brand
marketing and recruitment tools. Playing video games through
competitive servers online, college students (or anyone) could test
their talents and win money. Brands and sponsors, could promote
their products while recruiting talented gamers. Money could be won
which could supplement an internship or on campus job. This would
bring a monetization to turning a college pastime into a viable career
in an ever growing market.
Matt Durant

Professor Klinkowstein

Financial Reward
Matt Durant

Professor Klinkowstein

Worldwide Competition
Matt Durant

Professor Klinkowstein

Marketed Leagues
Matt Durant

Professor Klinkowstein

Branded Servers

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