Do you want to establish authority in your field? This is a common goal for many businesses on Pinterest.Pinterest marketing coaching

1. Pinterest marketing coaching.
What’s Pinterest?
Pinterest helps people collect and organize the things they love. Here's how it
works for you.
Pinterest is no longer the underdog after coming in third behind Facebook and
Twitter in Experian Hitwise’s ranking of top ten social Networks. With more than
100 million visits for the month of May, Pinterest has become the talk of the
blogosphere and for good reasons. The site is less than 3 years old, having just
dropped anchor in the Web in late 2009. Today, the site is visited daily by more
than 1 million visitors who can’t stop pinning their favourite photos and images
that depict style, recipes, craft, children, pets, recipes etc.

2. Pinterest is useful not only for personal usage, but also quite effective in business
promotion. This visual-based social network drives a lot of referral traffic and is of
a great value for marketers. Its members number in the millions despite being an
invite only website (although getting in is not very hard) and the amount of
unique visitors is increasing every day. So how do we tap into the potential
market that is hiding inside Pinterest?
3 Unique Ways to Use Pinterest for Business.
Does your business have a clear Pinterest strategy?
Have you been struggling to figure out how Pinterest could help market your
business?
Pinterest represents a massive opportunity for both consumer-focused and
business-to-business companies.
In this article, I’ll show you three ways to build a successful Pinterest presence for
your business.

3. A special way to Use Pinterest for Business
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1: Increase Your Brand Authority
Do you want to establish authority in your field? This is a common goal for many
businesses on Pinterest.
Middle Sister Wines positions itself on Pinterest as an authority in the wine
industry by creating several Pinterest boards that provide useful and educational
information to their followers while promoting their products in fun ways.
You don’t have to create all the content that you pin on Pinterest. To help
position yourself as an authority in your field, share from a carefully vetted
combination of sources to ensure your boards contain the most accurate and
useful information available.
Middle Sister’s Wine Tips and Tricks board contains videos from their YouTube
account, alongside resources from other industry experts. The board addresses
topics such as how to pair wine with food and what type of glass should be used
to serve different kinds of wine.
Follow Middle Sister Wines’ lead and pin relevant and helpful resources. Your
followers will come to think of your account as the go-to place for reliable
information about your subject. And as you increase your authority, you’ll
continue to build trust, which could lead to increased customer loyalty and
referrals from brand advocates.
2: Expand Your Reach
Do you want to expand your reach and grow the size of your audience? Consider
leveraging the community on Pinterest.
Use Group Boards and collaborate with popular pinners who have a large
following to expose your brand and content to more people.

4. While Better Homes and Gardens (BHG) has a strong standing in traditional
media, the average BHG Pinterest board had fewer than 200,000 followers.
One of BHG’s latest Pinners of the Month is Jennifer Chong. Jennifer pins content
from BHG’s website to the Pinterest-owned board which exposes all of Jennifer’s
2 million followers to BHG’s content and to the BHG Pinterest account. As
Jennifer’s audience follows the board, BHG’s follower numbers grow.
Better Homes and Gardens strategically collaborates with popular pinners to
boost following.
Using group boards, BHG has grown its overall follower numbers to over 379,000.
Better Homes and Gardens has developed group board strategies to grow their
Pinterest following.
Use This Approach Thoughtfully
Your followers will see what your contributors pin, and what they pin will reflect
on your business, so trust between parties is important.
The collaborative partnership should benefit both parties. In the example above,
Jennifer received recognition and exposure from a renowned magazine and
Better Homes and Gardens increased exposure and following of their Pinterest
account.
A poorly conceived partnership built around content that isn’t relevant to your
existing audience could lead to a loss of followers. Collaborate with someone
outside of your niche and your followers will be confused. The collaboration must
make sense.
With careful thought this is a great way to get in front of a wider audience.
A special way to Use Pinterest for Business
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5. 3: Drive Traffic to Your Site
Are you interested in getting more traffic to your site? Then consider using
Pinterest. Beth Hayden, author of Pinfluence, revealed that Pinterest drives more
referral traffic than LinkedIn, Google+ and YouTube combined.
In order to take advantage of this, Pinterest users first have to be attracted to
your pins and repin them to their boards.
The most successful pins on Pinterest have some traits in common. They combine
great images with content to solve a problem, inspire, offer something desirable
or appeal to interest in a hobby or activity.
This doesn’t have to be difficult or expensive. For example, take this image from
Gwen Wilson at Simply Healthy Family sharing a quick and easy way to shred
chicken.
Pins don't necessarily have to be taken by a professional photographer to be
popular.
This image is great at communicating the message of the pin and it wasn’t taken
in a professional studio.
I pinned this image to my account 5 months ago and in that time it has been
repinned from my account 35 times. What’s more, the blog post associated with
this image has been shared on Pinterest over 191,000 times.
Gwen isn’t a celebrity. She currently has just over 1,100 followers on Pinterest.
Clearly, a huge following isn’t necessary to drive traffic from Pinterest to your
website.
Share attractive content on Pinterest to drive traffic to your site.
A special way to Use Pinterest for Business
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Pinterest marketing coaching will increase your passive incomes.