When I was a kid, I wanted to be a writer. I scribbled my own versions of Nancy Drew and Hardy Boys mysteries, starring me and my intrepid band of cousins. I wrote plays and them forced those same cousins to perform them for our parents. (Yes, I am a bossy pants.) I’m also very, very curious about people (less kind people might call me… “nosy.”) Understanding another person’s experiences and how those influence their thoughts and actions rocks my world. So when the editor of ASPIRE magazine, a #1 iPad publication for entrepreneurs, asked me to interview and write about rising business leaders, I could not believe my luck!

1. famousinyourfield.com http://famousinyourfield.com/the-art-of-psychology-in-marketing-with-derek-halpern/
ASPIRE Magazine. This guy is
not Derek Halpern, f ounder of
SocialTriggers.com.
Derek Halpern on what it takes to build a big online following today
When I was a kid, I wanted to be a writer. I scribbled my own versions of Nancy Drew and Hardy
Boys
mysteries, starring me and my intrepid band of cousins. I wrote plays and
them forced those same cousins to perform them for our parents. (Yes, I
am a bossy pants.)
I’m also very, very curious about people (less kind people might call me… “nosy.”)
Understanding another person’s experiences and how those influence their thoughts and
actions rocks my world.
So when the editor of ASPIRE magazine, a #1 iPad publication for
entrepreneurs, asked me to interview and write about rising business
leaders, I could not believe my luck!
**By the way, if you’ve got an iPad, you can try ASPIRE for free. Do it. You’ll be
hooked.**
Last month’s interview was the pinnacle for me – Derek Halpern of SocialTriggers.com.
Halpern is the leading authority on marketing and psychology for online selling.
You can click on the magazine cover to the right to read the article.
If you’re new to the world of Derek and Social Triggers, I want to give you a taste. Here are a few of my favorite “Halpern-
isms” from the interview.
On the idea that social media is king and blogging is dead:
“Every business needs a blog. Hell, every person needs a blog.”
What you should definitely be doing with your website:
“If you’re not building an email list, you’re an idiot.”
Whether he worries about being polarizing:
“I take pleasure in banning people from my site. Every second you waste fretting over a hater is a
second you could spend making a loyal customer happy.”
A few more topics that Derek takes on:
Why much of the advice about blogging today is wrong
The best place to get new ideas for your business

2. Click to get insights f rom Derek
Halpern, f ounder of
SocialTriggers.com
Why you don’t need unique ingredients to succeed online
Want to get more online marketing strategy from this guy? Step inside the world of SocialTriggers.com.
Your fame boosting assignment:
This week, jump over to SocialTriggers.com and sign up for Derek’s emails. You’ll get
insights into marketing and psychology, along with crystal clear ideas on how to use
them to drive traffic and sales to your website. It’ll be your online secret weapon.
Lori Byron has racked up 20 years experience in the marketing field where she has
worked with business owners and professionals to grow their business and stand out as
the “go to” person in their industry by securing speaking engagements, publishing
articles, getting media coverage and reaching #1 on Google. Fascinated by human
nature and in love with the written word – marketing is obviously the only career for Lori!
A serious book junkie and relentlessly curious, she combines the best ideas from
corporate marketing, PR, consulting, internet marketing, psychology and the
entertainment industry to create her signature Famous in Your Field formula.

3. wasbuilttohelpprofessionals
andsmallbusinessowners
like you
becomestarsinyourindustry.
Clickhere
tovisitmypage&
signupformyebook
97ways
To boostyour
famefactor