new.shropshire.gov.uk - User Experience

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Department for Communities and Local Government Local Digital Campaign

A talk about why the Shropshire Digital Services Team decided to change and improve the Shropshire Council website, and how they did it. Presented by Louise Tierney, Digital Services Team Leader at Shropshire Council at our Really Useful Day, 26 October 2012, in Crewe.

Government & Nonprofit Business Technology

Project WIP
new.shropshire.gov.uk
User Experience
@projectwip

@projectwip
Dale
@dale_shepherd
Sophie
Lewis
Me
CJ@SophieEwanR
@lewismoorcroft
@thelittle_t
@myfavouritecake

Tweet @projectwip your
questions for live answers
from the guys back at the
office.
@projectwip

We took matters into our own hands!
@projectwip

We don’t
want
CUSTOMERS
getting LOST
@projectwip

@projectwip
We didn’t want to put lipstick on a pig

UNDERSTANDING our
customers fully
@projectwip

We’re a Council not
Amazon, people don’t shop
around.
@projectwip
“
”

Top keywords
@projectwip
Recycling Centre opening times
Shrewsbury Recycling Centre opening times
Tip opening times
Shrewsbury tip
Brignorth tip opening times
Refuse collection
Bin collection
Shrewsbury bin collection Recycle
Shropshire recycling Recycling in Shropshire
Materials that can be recycled

@projectwip
They WANTED…
– Household recycling centres - over 19,000 pageviews
– Household rubbish collection – over 14,000 pageviews
– Shrewsbury Household Recycling Centre – over 11,000
– Waste collection day finder – over 9,000
– What can I recycle where – over 9,000
They NEEDED
– What can I recycle where?
– Where’s my nearest recycling point?
– What goes in which bin?

@projectwip
Design for the USER
not the service area

@projectwip
Dale
@dale_shepherd
Sophie
Lewis
Me
CJ@SophieEwanR
@lewismoorcroft
@thelittle_t
@myfavouritecake
@ProjectWip

Credits
• ht t p: / / www. f l i ckr . com/ phot os/ pahudson/ 6819454104/ - Lego Sher l ock – Paul Hudson
• ht t p: / / www. f l i ckr . com/ phot os/ 86979666@N00/ 7623744678/ si zes/ l / i n/ phot ost r eam/ i dea
f i nger - Tsahi Levent - Levi ' s
• ht t p: / / www. f l i ckr . com/ phot os/ s2ubl ack/ 6823238551/ ( spl at – St ewar t Bl ack)
• ht t p: / / www. f l i ckr . com/ phot os/ bi l l war d/ 110287216/ si zes/ o/ i n/ phot ost r eam/ Sai l i ng l ego
– Bi l l War d
• ht t p: / / www. f l i ckr . com/ phot os/ puui ki beach/ 7063564991/ Pushi ng car t hr ough mud
puui ki beach' s
• http://timothyandersonart-illustration.blogspot.co.uk/ - The Good The Bad & The Ugly
@projectwip

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