2. What Is a Blog?
It’s a way to share an idea
• News in the Past
• 20th Century – professional, mainstream, limited
• News Today
• 21st Century – professional AND personal
• easy to broadcast
3. What gets shared in Blogs?
1. Personal
2. Professional
3. Organization
4. How do Blogs Work?
• Publish online - Website
• Template
• Structure with HTML/coding
• Newest content first
• Interactive
5. Parts of a Blog
New Post
Older
Posts
Optional
Pictures,
videos
9. Evaluation
Authority
• Who is blogging
• Influence
• Content
• Date
• Archive
• Comments
Bias
• Other sources
10. Writing a Blog
may be important for your Organization
1. Low Cost Visibility
2. SEO
3. Credibility
4. Lead Generation
5. Customer Service
6. Research
7. Build Brand Loyalty
11. Before you Create your own Blog
Plan
• Your Voice
• Content
• Target Audience
• Commitment and
Time
12. Measurement
Blog success =
• Brand Exposure
• Lead Generation
• Thought Leadership
• …Your Goal!
13. For more information about how
blogging can help your business thrive
in the new economy, contact:
Liz Horgan
liz.horgan@strategicsocialmedianc.com
(704) 301-0135