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How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
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How To Make Your Holiday Email Campaigns A Success

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Fall is the time for businesses to kick their marketing into high gear. But, it's easy to maintain the status quo, and many fail to take advantage of the great opportunities to connect with customers …

Fall is the time for businesses to kick their marketing into high gear. But, it's easy to maintain the status quo, and many fail to take advantage of the great opportunities to connect with customers in new, unique ways during the holidays. If you're in need of inspiration and motivation (and perhaps a little holiday spirit!), AWeber Communication's Crystal Gouldey will be sharing:

•The top holiday marketing trends to try this season
•Stories and examples from past successful holiday campaigns
•Quick ideas and tips you can apply immediately to your business

This webinar was presented on September 12, 2013 by Crystal Gouldey.

Published in: Business, Technology
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Transcript

  • 1. How To Make Your Holiday Email Campaigns A SUCCESS
  • 2. Presenter Crystal Gouldey Marketing Specialist AWeber Communications Moderator Justine Jordan Marketing Director Litmus
  • 3. “Why should I be doing something different during the holidays?
  • 4. Idea #1 Surprise Your Readers
  • 5. “To learn how to resuscitate your brand and receive a free copy of Heritage Branding, visit blackcoffee.com.” BLACKCOFFEE’s Blood Bags
  • 6. “To learn how to resuscitate your brand and receive a free copy of Heritage Branding, visit blackcoffee.com.” B POSITIVE BLACKCOFFEE’s Blood Bags
  • 7. Mailing costs covered by the 3rd call 10%+response rate - and - Results
  • 8. Idea #2 Personify something adorable or surprising
  • 9. Frank, the talking fruitcake Walmart’s sharable holiday meme
  • 10. Idea #3 Make Something for Sharing
  • 11. AWeber’s “Harlem Shake”
  • 12. Idea #4 Create Something Interactive
  • 13. Office Max’s “Elf Yourself”
  • 14. Idea #5 Special Packaging for High-End Items
  • 15. Idea #6 Playing Around with QR Codes
  • 16. A small way to separate ourselves from a sea of competitive SKUs.“ JJ Winery’s custom QRs
  • 17. Idea #7 Offer Customized Options
  • 18. Idea #8 Run A Contest
  • 19. “One retailer launched a contest on Pinterest and promoted it in email. Audience growth shot up 200% during the campaign. - MarketingSherpa
  • 20. Idea #9 Have People Market It For You
  • 21. Southwest’s Photo Contest
  • 22. Idea #10 Give A Gift
  • 23. Fingerhut’s Free Gift
  • 24. Idea #11 Holiday-ize everything (design, products, etc.)
  • 25. Idea #12 Help with Holiday Problems
  • 26. The Dark Chocolate Bakery’s Delivery Options
  • 27. Idea #13 Sales, Discounts & Coupons!
  • 28. Idea #14 Hold An Event
  • 29. “The personal interaction with a targeted demographic can build brand loyalty or generate new interest, adding to a customer base and building business. - Sara Hottman, Inc Magazine
  • 30. Starbuck’s Holiday Event
  • 31. Idea #15 Create A Game
  • 32. Gamification? It’s an emerging business practice Games pull people in and increase engagement Games teach us what motivates people
  • 33. MetLife’s “Snowball Game”
  • 34. Idea #16 Provide Subscriber / Follower Exclusives
  • 35. Lowe’s Reader Exclusive
  • 36. Idea #17 Utilize Social Check-ins
  • 37. “Checking In” at Toys “R’” Us
  • 38. Idea #18 Start A Marketing Tradition
  • 39. Guess the brand name
  • 40. Idea #19 Leverage Pop Culture
  • 41. Kohl’s Black Friday
  • 42. Idea #20 Tell A Relatable Story
  • 43. Tide & Omino Blanco
  • 44. Idea #21 Incorporate Music
  • 45. Holiday music encourages customers to buy and spend more in stores. Maybe it will have the same effect in your campaign? Source: LA Times
  • 46. Geneva Lab’s Christmas carol torture
  • 47. Idea #22 Run A Post- Holiday Promotion
  • 48. Urban Outfitters
  • 49. ALWAYS REMEMBER...
  • 50. Go light on the politics Don’t over-mail Make your readers smile Get emails done early
  • 51. Q & A Submit questions using the chat panel

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