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How To Make Your
Holiday Email Campaigns
A SUCCESS
Presenter
Crystal Gouldey
Marketing Specialist
AWeber Communications
Moderator
Justine Jordan
Marketing Director
Litmus
“Why should I be doing
something different
during the holidays?
Idea #1
Surprise Your
Readers
“To learn how to resuscitate your brand and receive a free copy of Heritage
Branding, visit blackcoffee.com.”
BLACKCOFFEE’...
“To learn how to resuscitate your brand and receive a free copy of Heritage
Branding, visit blackcoffee.com.”
B POSITIVE
B...
Mailing costs covered by the 3rd call
10%+response rate
- and -
Results
Idea #2
Personify
something
adorable or
surprising
Frank, the talking fruitcake
Walmart’s sharable holiday meme
Idea #3
Make Something
for Sharing
AWeber’s “Harlem Shake”
Idea #4
Create Something
Interactive
Office Max’s “Elf Yourself”
Idea #5
Special
Packaging for
High-End Items
Idea #6
Playing Around
with QR Codes
A small way to
separate ourselves
from a sea of
competitive SKUs.“
JJ Winery’s custom QRs
Idea #7
Offer Customized
Options
Idea #8
Run A Contest
“One retailer launched a
contest on Pinterest and
promoted it in email. Audience
growth shot up 200% during
the campaign.
...
Idea #9
Have People
Market It For You
Southwest’s Photo Contest
Idea #10
Give A Gift
Fingerhut’s Free Gift
Idea #11
Holiday-ize
everything
(design, products, etc.)
Idea #12
Help with Holiday
Problems
The Dark Chocolate Bakery’s Delivery Options
Idea #13
Sales, Discounts
& Coupons!
Idea #14
Hold An Event
“The personal interaction with a
targeted demographic can
build brand loyalty or generate
new interest, adding to a
custom...
Starbuck’s Holiday Event
Idea #15
Create A Game
Gamification?
It’s an emerging
business practice
Games pull people in and
increase engagement
Games teach us what
motivate...
MetLife’s “Snowball Game”
Idea #16
Provide
Subscriber /
Follower
Exclusives
Lowe’s Reader Exclusive
Idea #17
Utilize Social
Check-ins
“Checking In” at Toys “R’” Us
Idea #18
Start A Marketing
Tradition
Guess the brand name
Idea #19
Leverage Pop
Culture
Kohl’s Black Friday
Idea #20
Tell A Relatable
Story
Tide & Omino Blanco
Idea #21
Incorporate Music
Holiday music encourages
customers to buy and spend more
in stores.
Maybe it will have the same effect
in your campaign?
S...
Geneva Lab’s Christmas carol torture
Idea #22
Run A Post-
Holiday Promotion
Urban Outfitters
ALWAYS
REMEMBER...
Go light on the politics
Don’t over-mail
Make your readers smile
Get emails done early
Q & A
Submit questions using the chat panel
How To Make Your Holiday Email Campaigns A Success
How To Make Your Holiday Email Campaigns A Success
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How To Make Your Holiday Email Campaigns A Success

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Fall is the time for businesses to kick their marketing into high gear. But, it's easy to maintain the status quo, and many fail to take advantage of the great opportunities to connect with customers in new, unique ways during the holidays. If you're in need of inspiration and motivation (and perhaps a little holiday spirit!), AWeber Communication's Crystal Gouldey will be sharing:

•The top holiday marketing trends to try this season
•Stories and examples from past successful holiday campaigns
•Quick ideas and tips you can apply immediately to your business

This webinar was presented on September 12, 2013 by Crystal Gouldey.

Published in: Business, Technology
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Transcript of "How To Make Your Holiday Email Campaigns A Success"

  1. 1. How To Make Your Holiday Email Campaigns A SUCCESS
  2. 2. Presenter Crystal Gouldey Marketing Specialist AWeber Communications Moderator Justine Jordan Marketing Director Litmus
  3. 3. “Why should I be doing something different during the holidays?
  4. 4. Idea #1 Surprise Your Readers
  5. 5. “To learn how to resuscitate your brand and receive a free copy of Heritage Branding, visit blackcoffee.com.” BLACKCOFFEE’s Blood Bags
  6. 6. “To learn how to resuscitate your brand and receive a free copy of Heritage Branding, visit blackcoffee.com.” B POSITIVE BLACKCOFFEE’s Blood Bags
  7. 7. Mailing costs covered by the 3rd call 10%+response rate - and - Results
  8. 8. Idea #2 Personify something adorable or surprising
  9. 9. Frank, the talking fruitcake Walmart’s sharable holiday meme
  10. 10. Idea #3 Make Something for Sharing
  11. 11. AWeber’s “Harlem Shake”
  12. 12. Idea #4 Create Something Interactive
  13. 13. Office Max’s “Elf Yourself”
  14. 14. Idea #5 Special Packaging for High-End Items
  15. 15. Idea #6 Playing Around with QR Codes
  16. 16. A small way to separate ourselves from a sea of competitive SKUs.“ JJ Winery’s custom QRs
  17. 17. Idea #7 Offer Customized Options
  18. 18. Idea #8 Run A Contest
  19. 19. “One retailer launched a contest on Pinterest and promoted it in email. Audience growth shot up 200% during the campaign. - MarketingSherpa
  20. 20. Idea #9 Have People Market It For You
  21. 21. Southwest’s Photo Contest
  22. 22. Idea #10 Give A Gift
  23. 23. Fingerhut’s Free Gift
  24. 24. Idea #11 Holiday-ize everything (design, products, etc.)
  25. 25. Idea #12 Help with Holiday Problems
  26. 26. The Dark Chocolate Bakery’s Delivery Options
  27. 27. Idea #13 Sales, Discounts & Coupons!
  28. 28. Idea #14 Hold An Event
  29. 29. “The personal interaction with a targeted demographic can build brand loyalty or generate new interest, adding to a customer base and building business. - Sara Hottman, Inc Magazine
  30. 30. Starbuck’s Holiday Event
  31. 31. Idea #15 Create A Game
  32. 32. Gamification? It’s an emerging business practice Games pull people in and increase engagement Games teach us what motivates people
  33. 33. MetLife’s “Snowball Game”
  34. 34. Idea #16 Provide Subscriber / Follower Exclusives
  35. 35. Lowe’s Reader Exclusive
  36. 36. Idea #17 Utilize Social Check-ins
  37. 37. “Checking In” at Toys “R’” Us
  38. 38. Idea #18 Start A Marketing Tradition
  39. 39. Guess the brand name
  40. 40. Idea #19 Leverage Pop Culture
  41. 41. Kohl’s Black Friday
  42. 42. Idea #20 Tell A Relatable Story
  43. 43. Tide & Omino Blanco
  44. 44. Idea #21 Incorporate Music
  45. 45. Holiday music encourages customers to buy and spend more in stores. Maybe it will have the same effect in your campaign? Source: LA Times
  46. 46. Geneva Lab’s Christmas carol torture
  47. 47. Idea #22 Run A Post- Holiday Promotion
  48. 48. Urban Outfitters
  49. 49. ALWAYS REMEMBER...
  50. 50. Go light on the politics Don’t over-mail Make your readers smile Get emails done early
  51. 51. Q & A Submit questions using the chat panel
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