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Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
Aan welcome talk ja jan2012
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Aan welcome talk ja jan2012

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  • 1. AAN Digital Conference 2013The New News Frontier: Partnerships,Consumer Demand, Animation
  • 2. 2012: The New News Digital Frontier New context - from the front lines of the digital frontier Collaborative learning - diversify return New partnerships - driven by consumer demand Metrics matter - engagement is not a spectator sport Practical tools - play whats working for others forward
  • 3. Context: Characterized by deeper understanding “Animation” Social 2.0 • Publisher Consumer • Publication Community • Journalist Individual • Publishing Other news verticals • News business Customer • News hub Business/customer • Business Colleagues • Consumer Peer
  • 4. Context: Characterized by deeper understanding“Animation” Mechanisms Social 2.0
  • 5. Context: Characterized by deeper understanding“Animation” Semantics 3.0 http://www.slideshare.net/freekbijl/web-30-explained-with-a-stamp
  • 6. Context: Characterized by deeper understanding“Animation” Semantics 3.0 http://www.slideshare.net/freekbijl/web-30-explained-with-a-stamp-pt-ii
  • 7. Context: Characterized by deeper understanding“Animation” Semantics 3.0 http://www.slideshare.net/freekbijl/web-30-explained-with-a-stamp-pt-ii
  • 8. Context: Characterized by experimentation• Patch reports they have achieved profitability – building a platform for “four way” conversation• DNAinfo.com expands into the Chicago market• Digital First launches “Thunderdome”• GoLocal24 network looking to expand into one or two new markets; for profit model of investigative• Legacy papers; Seattle Times, Oregonian, Boston Globe all continue to experiment with indie news providers• The Daily Voice in 3 states, over 50 properties
  • 9. Context: Characterized by a crowded market • Enterprise goes local – e.g. CBS, AOL • Legacy - regional papers • Community publishers “bloggers” • News startups “niche” – e.g. xconomy.com • Hyperlocal networks – enterprise and organic • Co-ops - Hawaii Independent • Investigative - for-profit & non-profit • Citizen/Civic journalist networks • Neighborhood newspapers • Business journals
  • 10. Context: Characterized by eager “monetizers” * Logan LaHive, CEO, Belly * Tyler Bell, Director of Product, Factual * Perry Evans, CEO, Closely * Bastian Lehmann, CEO, Postmates * Brian Colbert, VP-Mobile Advertising Sales, Pandora * Sean Muzzy, CEO North America, Neo@Ogilvy * David Polinchock, Director, AT&T AdWorks Lab * Daphne Earp, Director of Business Development, YextSampling of Street Fight * Alan McGlade, Managing Partner, DEV * Gary Cowan, SVP-Product & Marketing, DataSphereConference speakers and * Matt Sunshine, EVP, The Center for Sales Strategypanelists last week in NYC. * Julienne Thompson, 3rd Party Demand, Millennial Media * Kerri Smith, Mobile Lead, iProspect * Damian Rollison, VP-Product, UBL Out of 60 confirmed * Anna Bager, VP & GM, IAB Mobile Center participants: +/- 45 start ups * Scott Lindenbaum, Co-founder, Broadcastror third-party service providers * Eric Risley, Managing Partner, Architect Partners presented or moderated. * Jay Weintraub, President, LeadsCon Media Group * Adam Marcus, Director of Data, Locu * Josh Fenton, Co-founder, GoLocal24 * Stuart Wall, CEO, Signpost * Cheryl Goodman, Sr. Dir, Marketing & Biz Dev, Qualcomm http://streetfightmag.com/street-fight-summit-2012/
  • 11. Context: Growing monetization gap http://www.journalism.org/sites/journalism.org/files/SEARCHFORNEWREVENUEMODEL.pdf
  • 12. Context: Competitive advantage for the nimbleSubMoJourhttp://tampub.uta.fi/bitstream/handle/10024/66378/chasing_sustainability_on_the_net_2012.pdf?sequence=1
  • 13. Context: Revenue diversification - the new blackSubMoJour http://tampub.uta.fi/bitstream/handle/10024/66378/chasing_sustainability_on_the_net_2012.pdf?sequence=1
  • 14. Context: Responsive to consumers CBS took its separate brands in 25 local markets and combined them into regional online portals. The portals are anchored around sports, traffic/weather and news, as well as added lifestyle content. “One of the things we’ve seen more and more of is this integration model,” he said. And more and more marketers and advertisers are asking for multi- platform campaigns, he said. A TV campaign receives a 24 percent lift in brand awareness when paired with digital. “This is going to become really important here in the next 12 to 24 months.” Ezra Kucharz, president of CBS Local Digital Media Q4 2011
  • 15. Context: Integration of inventory http://www.slideshare.net/myers2044/national-cbs-localcapabilities-12312
  • 16. Context: Sophistication to scale local http://www.slideshare.net/myers2044/national-cbs-localcapabilities-12312
  • 17. Context: More players in your market
  • 18. Context: More innovators in your market
  • 19. Competitive Edge: New forms of partnershipsJA Use Case: Five steps to pave the way toward collaborative revenue The JA/Collab Central forum on collaboration and revenue held earlier this spring surfaced more than two dozen examples of collaboration in action. This post examines one, an investigative report on deportations from the U.S. to Haiti, as a detailed use case of a collaboration yielding a high return. Originally commissioned by the Florida Center for Investigative Reporting (FCIR) with a grant from The Nation Institute’s Investigative Fund, the project deepened the budding relationship between FCIR and Florida public radio station WLRN. It also provided early experience in content sharing for members of the Investigative News Network. Eventually, more than 30 news organizations, both commercial and nonprofit, published an online or print version of the piece. This use case outlines a successful collaboration that laid the groundwork for a deeper partnership that included revenue.
  • 20. Competitive Edge: New forms of partnerships http://climatedesk.org/the-climate-map/
  • 21. Competitive Edge: New forms of partnerships http://climatedesk.org/category/climate-desk-stories/
  • 22. Competitive Edge: New forms of partnerships http://thelensnola.org/about-us/collaborations/
  • 23. Competitive Edge: New forms of partnerships http://thelensnola.org/2012/09/13/wwno-lens-revised-nonprofit-newsroom/
  • 24. Competitive Edge: New forms of partnerships http://thelensnola.org/2012/09/13/wwno-lens-revised-nonprofit-newsroom/
  • 25. Competitive Edge: New forms of partnerships http://www.miamiherald.com/wlrn/
  • 26. Competitive Edge: New forms of partnershipshttp://www.journalismaccelerator.com/blog/local-perspective-publisher-forum-february-28th-explores-news-revenue-and-place/
  • 27. Competitive Edge: New forms of partnerships http://wlrnunderthesun.org/andrew/
  • 28. Competitive Edge: New forms of partnerships
  • 29. Competitive Edge: New forms of partnerships http://www.pbs.org/mediashift/2012/12/two-thirds-of-frontline-programming-is-from-collaboration340.html
  • 30. Competitive Edge: New forms of partnerships Partnerships with other platforms: Lee TV Station Public TV Station – ongoing slot public affairs reporting Clear Channel; daily reporting slot Sports coverage http://www.golocalprov.com/
  • 31. Competitive Edge: New forms of partnershipsConsiderationsEditorial decisions made in advance; content sharing, asset pool,stakeholder alignmentCoordination; legal requirements & expectations articulated • Assumptions vetted, editorial angle, data distillation can be subjective • Ways of tracking results and sharing data • Contingencies surfaced to mitigate turbulenceBusiness strategy shared across partners to generate revenue fromproducts to maximize cross market potentialMarket intelligence shared across partners to deepen collective returnMeasurement data sharing data in aggregate, opportunity to createmeasurement tools others can play forward, tap into or contribute findings
  • 32. Metrics: Actionable & InstructiveGot CRM? (Customer relationship management)• Relationships are a super power• Digital opens up a world of possibility; conversion highest in the narrow slices• Track relationships everyone can access, across the business , deepen ability to serve communityIntegration:• Across newsroom, sales teams, reporters, freelancers, business community• Across operations, cities, markets, topics (business, politics, arts, entertainment)• Across information ecosystem, operationalize to reflect consumer expectations• Cross organization department information flows, feedback loops and learning• Market readiness: Build your own knowledge base, aggregate products (beer, art, politics)• Petrie dish: Cross alt weekly pollination to up the yield from experimentationService Lines? Untapped capital• Connector across and within the community, hosting events• Conversations across and within the community, hosting online or offline panels• Thought leaders across and within the community, expertise has value• Innovators of packaging, advertising for local restaurants, music, startups, local retail…• Alt weeklies hold a deep relationships with business, who seek visibility
  • 33. Resources: Practical, Useful, Most PopularNew contextChallenge Fund for Journalism Report: Learning to FishInvestigative News Network Report: Critical Strategies for Growing a NonprofitNewsroomNew Business Models for NewsPew Report: How People Learn About Their Local CommunityPew Report: The Search for a New Business Model, How Newspapers Are FaringTrying to Build Digital RevenueNew partnerships & collaborationReimagining Journalism: Local News for a Networked WorldCo-opetition InteractiveCollaboration Central: Your Guide to Working Together in the Digital AgeNational Neighborhood Indicators PartnershipNetworked Journalism: What WorksPartners of Necessity: The Case for Collaboration in Local Investigative Reporting
  • 34. Resources: Practical, Useful, Most PopularMetricsA resource for newsrooms: Measuring the success of audience engagementeffortsData Management Platforms for PublishersEngaging Audiences: Measuring Interactions, Engagement and ConversionsSparkwisePractical toolsCommunity engagement: A practical conversation guide for newsroomsHow to Use Twitter for Business: An Introductory GuideMentionmappReadrBoardSocialbrite Sharing CenterJA How-To: Guerilla Guide to Social Listening
  • 35. Q&A: What are you dying to try? Q&A Experiments with new service lines? New cross-news network collaborations? New revenue streams you are exploring? Old revenue streams you are expanding?
  • 36. www.journalismaccelerator.comJA on twitter @journaccelJA on facebookJA on LinkedInReporting: http://www.journalismaccelerator.com/blog-index/Resources: http://www.journalismaccelerator.com/resource-index/

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