Search Profile Index Introduction by 4th Media I.T. Corporation

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An overview about the Search Profile Index (http://www.searchprofileindex.com) service by 4th Media I.T. Corporation. Contact Janette Toral at janette@searchprofileindex.com for further inquiries.

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Search Profile Index Introduction by 4th Media I.T. Corporation

  1. 1. h"p://www.SearchProfileIndex.com   h"p://www.4thMediaCorp.com   © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 1
  2. 2. Know and manage exactly who you* are on the Internet © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 2
  3. 3.   You as the Person   You as the Product / Service   You as a Company © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 3
  4. 4. The 4 Media Channels © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 4
  5. 5. Media Reach Base: Males and Females aged 10+ across all socio-economic classes in National Urban Philippines Source: Nielsen Media Index 2009 Is your total media budget commensurate to this? © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 5
  6. 6. Internet Search emerges as the top online activity. Activities showing significant increase at 95% confidence levels Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2010 © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 6
  7. 7. What people Search for on the Net Base: Past month Internet users aged 10+ across National Urban Philippines who have used a search engine in the past month Source: Yahoo!-Nielsen Net Index 2010 7
  8. 8. Social media is changing the rules of engagement Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2010 Do you know what people say about you? © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 8
  9. 9. Varied Preferences Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2010 Do you know how to reach your target market? © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 9
  10. 10. What websites are now A website is generally created to increase profits and productivity, yet few sites enjoy this result. “While 85% of all new website visitors find the product or service they are looking for through the use of a search engine such as Google™, only 3 to 5% of all websites are properly optimized to take advantage of the awesome power of the search engines.” – Rob Garrison, ThinkBigSites.com But it is not just about your website, it is also about managing your reputation online. © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 10
  11. 11. The Needs "   Rank Higher In Google, Yahoo, Bing "   Find interested buyers by hitting the right market "   Increase conversion rate "   Increase brand awareness "   Personalized online strategy "   Viral Marketing / Creating a buzz "   Control what people see online about you Managing your internet image -  Will people search for you? -  Will people write and talk about you? -  Will people share information about you? © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 11
  12. 12. The Solution will: Find out how you are doing versus your competition What We Track Output Google, Yahoo, Bing Visibility & Links © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 12
  13. 13. The Solution will: Find out how you are doing within your industry What We Track Output Industry Keywords Ranking Performance, Popular pages & keywords © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 13
  14. 14. The Solution will: Find out what people say about you, your competition or your industry What We Track Output Blogs, Forums, Social Media Buzz generated, comments & feedback both negative and positive © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 14
  15. 15. The Solution will: -  Interpret tracking report -  Insights & suggested areas for improvement Output Improve conversion rate from visits to leads Improve brand awareness Improve internet target marketing Possible online strategy Viral Marketing / Buzz ideas Improve what people see online about you © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 15
  16. 16. The Solution will: Provide detailed discussions of strategies stated in the analysis & recommendation output Output Identifying conversion areas and how it will be carried out. Content development ideas Possible sites to target for advertising, engagement, & linking. Campaign ideas and execution Technology briefing Improvements on the website, optimization of pages on keywords © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 16
  17. 17. The Solution "   Resources, e-books, reports, e-mail based tutorial "   Training videos "   Forum "   Webinar briefings "   Search Engine Marketing Conference / Camp slots "   Search Engine Marketing Workshops © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 17
  18. 18. Services Per Subscription How much? © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 18
  19. 19. Subscription Packages Membership Package Introductory Rates Basic (1 site) $ 1,000.00/year Plus (2 sites) $ 1,800.00/year Elite (4 sites) $ 3,000.00/year © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 19
  20. 20. Other Services for SPI Subscribers- only (discounted rates)   Write about you in various blogs.   Formulate guidelines   Attract entries   Manage the contest   Social networks   Search engines   Direct placement   Blog / website   Social network profile pages © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 20
  21. 21. Know and manage exactly who you* are on the Internet http://www.SearchProfileIndex.com http://www.4thMediaCorp.com email: janette@searchprofileindex.com © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 21

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