Everybody’s talking about the need to be leveraged, but most people aren’t making the distinction between leveraged selling and leveraged delivery. Therefore, they’re missing half of the picture.

1. ©2016 Extimata Inc, Lisa Sasevich, The Invisible Close
www.LisaSasevich.com support@theinvisibleclose.com
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Are You Fully Leveraged?
Everybody’s talking about the need to be
leveraged, but most people aren’t making the
distinction between leveraged selling and
leveraged delivery. Therefore, they’re missing
half of the picture.
Leveraged selling means you’re selling to more
than one person at a time. You do that when you
make your offer to a group of people, such as at a
live event, group presentation, or on a
teleseminar, webinar, interview or video.
Leveraged selling is lucrative, and this is why I’m
so hot on all of these methods and why I teach
structures for how to make your Irresistible
Offer™ from each of them…without being
salesy!
Leveraged delivery is serving more than one
person at a time. You do this when you teach a
group in a virtual class by teleseminar or webinar,
or at a live training, or even virtually with digital
delivery.
If you want to serve as many people as you can
while making a handsome living, you really want to be fully leveraged: that is, leveraged selling
+ leveraged delivery.
You do this when you appear live or virtually before a group of people and invite them to join
your group program. Your selling is leveraged because you’re making your offer to a group. And
your delivery is leveraged, too, because you’re leading or teaching more than one person at a
time.
All of the other models and approaches out there have the problem of limiting how many people
you can serve and/or what you can earn.
Here’s what I mean:
Selling your group program one-to-one (unleveraged selling of leveraged delivery).
The problem with trying to fill your group program by making your offer to people one at a time
is that it’s very difficult to collect enough people at the same time to get the group going. You
never get all your puppies in the box. As soon as you get some of them in, others start jumping
out while they’re waiting for your program to start.

2. ©2016 Extimata Inc, Lisa Sasevich, The Invisible Close
www.LisaSasevich.com support@theinvisibleclose.com
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Are You Fully Leveraged?
Selling your one-on-one services to a group (leveraged selling of unleveraged delivery).
Going before a group to sell your one-on-one services can max you out pretty quickly since
you’re likely to sell more than you can deliver. For example, let’s say a business coach offers a
$2,000 package of ten private sessions from the stage and 20 people take her up on her offer. Of
course, it’s really fun to process $40,000 of orders from 90 minutes on the stage, but the joy gets
lost when she has to put 200 coaching calls into her schedule over the next several months.
Selling your one-on-one services one-to-one (unleveraged selling of unleveraged delivery).
A lot of us start out by selling our one-on-one coaching services to people one at a time. The
problem is, you quickly reach the cap on how many people you can help and how much money
you can earn. Plus, every new client means one less hour in your life to exercise, be with your
family, and do what you love to do outside of work.
There really is no better model than being fully leveraged. Again that means:
Selling your group program to a group of people (leveraged selling of leveraged delivery).
When you appear before a group of people to invite them to join your group program, you are
helping as many people as you can (because your delivery is leveraged) while making the
maximum income you can (because your selling is leveraged too).
This is the key to making big money and a big difference doing what you love!
If you’d like to learn more about how to experience the magic of leveraging for yourself, we’ve
made it super easy. You can get your hands on our Leveraged Progression Plan® for only $18!
That’s right. For the price of a paperback, you can learn how to serve more people, make more
money, and finally stop re-inventing the wheel.
Experience Business Nirvana! <<<< Leveraged Progression Plan