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What every smart marketer needs to know

What every smart marketer needs to know

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  • Thanks for the great share. Content is king from old to new - we can say all the time. So the SEO [ Search result is having in fresh content based on keyword [Anchor text] .

    Thanks lot.
    Praveen
    www.expertassignmenthelp.com
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  • So Well Information included in this presentation ...but just a one think about slide no 8 in included about page rank information, Google think about Back links+content+trust value of a page and content distribution with related image becoz more guy search and attract on your content.
    So, Well information share on web... THX
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  • i would say as Google(major search engine) always try to focus its user needs, fully user oriented company and every update they guys made because there is value into it for their users. if all online businesses and SEO professional start working towards adding value to their respective clients or user needs! they will be succeeded by all means in 2014!
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  • 1. SEO in 2014 What Every Smart Marketer Needs to Know MassiveMedia.co | 604.227.4343 Friday, 11 October, 13
  • 2. MassiveMedia.co | 604.227.4343 Presenter: Lindsay Smith, CEO, Massive Media @TechLinz Fall 2013 LINDSAY SMITH • 14 yrs. experience in search & digital advertising • Developed curriculum for BCIT’s social analytics, web analytics, and search marketing within the school of business • Regular guest expert on Global TV’s Noon News & Shaw TV’s The Rush Friday, 11 October, 13
  • 3. Let’s Talk About... 3MassiveMedia.co | 604.227.4343 1.Online behavior 2.Factors influencing search today 3. How to ride the new wave for search to get results Friday, 11 October, 13
  • 4. Search Research 4MassiveMedia.co | 604.227.4343 Source: Google Consumer Barometer (Sept 2013) Friday, 11 October, 13
  • 5. Path To Purchase 5MassiveMedia.co | 604.227.4343 Source: Google Think Insights (2012) Friday, 11 October, 13
  • 6. Shopping Behavior 6MassiveMedia.co | 604.227.4343 Source: Google Think Insights (2012) Friday, 11 October, 13
  • 7. The Basics PPC versus SEO 7MassiveMedia.co | 604.227.4343 • Organic search optimization = long lasting effects that don’t cost per click • Paid Search = immediate results but you pay a higher price Friday, 11 October, 13
  • 8. Page Rank 8MassiveMedia.co | 604.227.4343 What Are The Search Checking For? Domain Attributes Page Level Theming Website StructureBacklinks User Interaction User Signals Social Signals Brand Signals Webspam Warnings Resource: Massive Media SEO Tool Friday, 11 October, 13
  • 9. What’s Changing? 9MassiveMedia.co | 604.227.4343 Friday, 11 October, 13
  • 10. #1 Automation of technical SEO 10MassiveMedia.co | 604.227.4343 Friday, 11 October, 13
  • 11. Old School Map Keywords to Pages 11MassiveMedia.co | 604.227.4343 • Title tags • Meta-description • Permalinks (page URLs) • Alt-tags • Headers • Content • Anchor Text • Website uses W3C best practices and is user friendly Friday, 11 October, 13
  • 12. New School Automate the process 12MassiveMedia.co | 604.227.4343 • Should be built into your web development platform • Should be easy to edit (so easy that you can do it in under 3 minutes per page!) • With today’s tools the technical implementation should be easy. If it’s not something is wrong. Friday, 11 October, 13
  • 13. #2 Tell a story that is worth spreading 13MassiveMedia.co | 604.227.4343 Friday, 11 October, 13
  • 14. Shift in Balance 14MassiveMedia.co | 604.227.4343 Technical Content Friday, 11 October, 13
  • 15. 15 Friday, 11 October, 13
  • 16. Technical 16 How? #1 Engaging CONTENT infused with knowledge of seo best practices PR REAL CONTENT SOCIAL PR Friday, 11 October, 13
  • 17. Technical 17 Why does it work? •Social graphs / peer influence •Backlinks (Quality, Relevance, Quantity) •Credibility from trusted sources •Higher online engagement PR REAL CONTENT SOCIAL PR Friday, 11 October, 13
  • 18. SERP = News Feed 18MassiveMedia.co | 604.227.4343 Friday, 11 October, 13
  • 19. Technical 19 Embrace The Ugly #1 Engaging CONTENT Friday, 11 October, 13
  • 20. #3 Stop asking the wrong question... 20MassiveMedia.co | 604.227.4343 Friday, 11 October, 13
  • 21. Wrong Question: How Do I Rank #1? 21MassiveMedia.co | 604.227.4343 Friday, 11 October, 13
  • 22. Right Question: What’s the best strategy to drive traffic to my site and convert it? 22MassiveMedia.co | 604.227.4343 Friday, 11 October, 13
  • 23. When? Start right from the beginning. 23MassiveMedia.co | 604.227.4343 • Brand message should be infused in to the content of the website • Keyword analysis and strategy should be done before the content and user interface are designed. • Build the content and code around audience optimization and user interface. “You can fix it now with an eraser or fix it later with a sledge hammer.” Friday, 11 October, 13
  • 24. Work Flow Information Architecture Testing & Debugging Front End Development Mock-upsWireframes Launch Back End Development Discovery & Strategy 24 Content Strategy Conversion Strategy User Interface Page Optimization Conversion Optimization Friday, 11 October, 13
  • 25. What Should I Focus On? 25MassiveMedia.co | 604.227.4343 • Create sharable content that is link worthy • Develop carefully crafted campaign messages that resonate with your audience • Build website on platforms that are cross-channel ready and search friendly. • Continual A/B testing of content and site layout Friday, 11 October, 13
  • 26. Now... You know what you need to do. Go make it happen. MassiveMedia.co | 604.227.4343 26 Friday, 11 October, 13