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Traditional Versus Digital PR
Amy Rosenberg’s Presentation to U of O PRSSA
@VeracityMKTG PR Talk Podcast
@VeracityMKTG
What’s the
Difference?
There is no
difference
PR Talk Podcast
Everything is Online
Traditional mediums all have websites:
Print
Television
Radio
@VeracityMKTG PR Talk Podcast
Everything is Online
• People do everything online
• Searching through computers or mobile devices
• Pursuing through online articles or reviews
@VeracityMKTG PR Talk Podcast
PR Drives SEO
• SEO = Search Engine Optimization
• Creates top search results in Google & Bing
@VeracityMKTG PR Talk Podcast
3 Ways for Good SE0
• How website is built
 structure and search friendly
• Content
 SEO-friendly content/blogging
• External links coming to the website
 PR, Social Media
@VeracityMKTG PR Talk Podcast
Getting SEO Links Through PR
@VeracityMKTG
• Web & social editors versus traditional reporters
• When to reach out?
PR Talk Podcast
Story is online, BUT…
@VeracityMKTG
• No link?
➢ ASK FOR IT!
• Website doesn’t include links?
➢ Decide if it’s worth it
PR Talk Podcast
Differences:
Digital
&
Traditional
@VeracityMKTG
o News websites
o Blogs
o Social PR
PR Talk Podcast
Treat Everyone the Same
@VeracityMKTG
• With respect
• Be wary of the press release
PR Talk Podcast
Maximizing
Traditional PR
@VeracityMKTG
• Add coverage to your
assets
• Write a blog post
• Social media
• Partner promotions
• Paid promotions
Ending pitch
PR Talk Podcast
Subscribe to PR Talk on iTunes,
SoundCloud, Stitcher & Google Play
Listen at VeracityAgency.com/prtalk
Questions?
@VeracityMKTG
Presentation images from Unsplash
PR Talk Podcast

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