In this first in a series of webinars on blogging, Kevin O'Keefe will cover: General principals you must understand about Internet marketing How a blog is used to generate business How a blog should be set up What is good blog post Why traffic is not the right way to measure success You will come away having a working understanding of how blogs work to generate business, how to start a blog, how to draw attention to your blog, and how you can grow your practice by blogging.

1. Intro to Law Blogging
Kevin O'Keefe
CEO & Founder, LexBlog, Inc.

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Why blogs work for
business development?
Leading lawyers publish & speak
Dominate on search engines
iEstablish intimate relationships of trust
Become better lawyer
Grow network
Life changer

3. U.S. top 200 firms blogging
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4. Growth in blogs (in those firms)
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Relationships

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Word of mouth

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Net accelerates
relationships and
word of mouth

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What am I passionate about?
Niche focus
iWhat type of work do I want to do?
What type of clients do I want to work for?
How will I measure success?
Strategy first in law blogging

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Independent publication
Separate website and domain
iTitle of blog
Branding publication vs website branding
Complement not match website design
Importance of design
Setting up a blog

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MichiganEmploymentLawAdvisor.com

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Independent
Authors link to website bios
iLogo links to firm website
Website strategically highlights blogs
Relationship to website

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BABC-FinancialServicesPerspectives.com

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Posts
Categories
iTags
Individual authors
Comments
About, services & contact pages
Elements of blog

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Self-up on existing platforms
Professional turnkey solutions
iWordPress as core platform vs others
How to get blog going?

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NewMiamiBlog.com

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Clear title for indexing and sharing
Beginning sentence summarizes point
iScannable
Bullets
Block quotes
Conversational tones
Elements of good blog post
Images

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Write about others
Let clients know
iWise use of social media
Press releases?
Bold announcements?
Draw attention to my blog

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Grow network
Trusted authority and 'go to' lawyer
iBetter lawyer
Valuable business realized
More enjoyable life
Life changer
Success?

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ChinaLawBlog.com

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Time commitment
Frequency
iComments
All the blog subjects covered
Common questions
Group versus single author

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Aim high

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Why not you?

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https://www.linkedin.com/grp/home?gid=63909
Join our legal blogging group

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 Strategic consulting
 Professional design
 Professional services publishing platform
 Coaching
 Hosting
 Firm-branded email notifications
 Search engine optimization - SEO
 Ongoing support
 Syndication and distribution
LexBlog's professional
turnkey solution
More information: LexBlog.com

25. Questions
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