The document describes a program called "Barbers Building Better Brothers" that aims to reduce HIV and violence risks among young African American males through educational interventions delivered in barbershops. The program will target over 1,000 men in 48 barbershops in high AIDS rate areas, with half receiving an HIV prevention intervention and half a violence prevention intervention. The objectives are to reduce risky sexual behaviors and increase condom use to prevent HIV/STDs, and teach anger management and positive decision making to prevent violence. Barbershops are chosen as the location because they are community gathering places where barbers have influence, and men will get haircuts even if not other health services. The methods involve randomly assigning barbersh
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Shape Up Barbershop Project
1.
2. Barbers Building Better Brothers
โข HIV Reduction Intervention & Violence Prevention Program
targeting over 1000 young men
โข 48 participating barbershops in the 12 zip codes with the
highest AIDS rates
โข Half participate in HIV intervention,
the other half participate in violence
intervention
3. Project Objectives
โข Reduce the risk of HIV and other STDs among young
African American males
โข Cutting down on multiple partners
โข Increase condom use
โข Teach anger management and how to make positive
life choices
โYou have to take the time to learn why people do what they do, understand
the code of their streets, listen to their voices, determine their attitudes and
beliefs about the behavior, and build the skills they need to change that
behaviorโ Loretta Sweet Jemmott
4. Why is this intervention important?
HIV/AIDS Violence
โข AIDS is the biggest killer of โข Murder is the number one killer for
African American men, ages 25 to black teens in the country.
44.
โข Philadelphia has the most murders
โข 50% of all new HIV cases are out of any US city.
African American, even though
โข Gun violence kills over 1,200
they represent only 13% of the
people a year in PA alone.
population.
โข It is safer for black men to be
โข Among African Americans, men
soldiers in the war than on the
account for two thirds of new
streets of American cities.
infections.
โข The rate of HIV infection for black
men is 6 times as high as that of
white men.
โข 1 in 16 black men will be
diagnosed with HIV in their
lifetime.
5. Why Barbershops?
โข Barbershops are traditionally bastions for male bonding.
โข They are places where men can engage in spirited debates about
sports and politics, where they can have racy conversations about
sex, with barbers serving as unofficial moderators of the free flowing
dialogue.
โข Young men respect their barbers. They will listen to what their
barbers have to say.
โข While these men may not attend a
sexual education course, they will
get their hair cut!
โข Itโs never been done before!
6. Methods
โข Barbershops will be randomly separated into either the HIV
intervention or the violence prevention
โข Barbers recruit the participants
โข Intervention takes place over two days, three weeks apart
โข Interactive iPad component and one-on-one talk with barber
โข Participant is given a goody bag with information and supplies
โข Follow up with them after three months, 6 months and one year
for:
โข Self-reported condom use
โข Multiple sexual partners
โข Unprotected sexual intercourse
7. My Role
โข Participant brochures
โข Helped work with designs:
๏ผ Posters
๏ผ Letterheads
โข Inventory
โข Visited barbershops during recruitment
๏ผ Follow up phone calls
โข iPad testing
โข Sex Coupons
9. Sex Coupons
SEX SEX SEX
Talk Dirty To Me
This coupon needs no
explanation. Make sure nobody
is within earshot because this
isnโt going to be PGโฆ
Ladies, itโs time to bring out
that special lingerie youโve
been saving. This coupon entitles
the holder to bring out her
sexiest lingerie. Hopefully it wonโt
be on for long thoughโฆ
All Nighter
Tonight might be a late night!
This coupon entitles the holder
to an all night session of
passionate sex. Resting is
allowed but not recommended.
10. iPad Testing
โข Preliminary run through to test for user friendliness and
experience
โข Participants were told to think out loud
โข Recorded all of the participants thoughts
โข Two thirty minute components
โข Participants discussed the video afterwards
11. โข Went to various barbershops during the
recruitment process
โข Sweltered in the heat
โข Took note of the different reactions each
person had to the project
โข Documented my experience