Barbers Building Better Brothers• HIV Reduction Intervention & Violence Prevention Program targeting over 1000 young men• 48 participating barbershops in the 12 zip codes with the highest AIDS rates• Half participate in HIV intervention, the other half participate in violence intervention
Project Objectives• Reduce the risk of HIV and other STDs among young African American males • Cutting down on multiple partners • Increase condom use• Teach anger management and how to make positive life choices“You have to take the time to learn why people do what they do, understandthe code of their streets, listen to their voices, determine their attitudes andbeliefs about the behavior, and build the skills they need to change thatbehavior” Loretta Sweet Jemmott
Why is this intervention important?HIV/AIDS Violence• AIDS is the biggest killer of • Murder is the number one killer for African American men, ages 25 to black teens in the country. 44. • Philadelphia has the most murders• 50% of all new HIV cases are out of any US city. African American, even though • Gun violence kills over 1,200 they represent only 13% of the people a year in PA alone. population. • It is safer for black men to be• Among African Americans, men soldiers in the war than on the account for two thirds of new streets of American cities. infections.• The rate of HIV infection for black men is 6 times as high as that of white men.• 1 in 16 black men will be diagnosed with HIV in their lifetime.
Why Barbershops?• Barbershops are traditionally bastions for male bonding.• They are places where men can engage in spirited debates about sports and politics, where they can have racy conversations about sex, with barbers serving as unofficial moderators of the free flowing dialogue.• Young men respect their barbers. They will listen to what their barbers have to say.• While these men may not attend a sexual education course, they will get their hair cut!• It’s never been done before!
Methods• Barbershops will be randomly separated into either the HIV intervention or the violence prevention • Barbers recruit the participants• Intervention takes place over two days, three weeks apart• Interactive iPad component and one-on-one talk with barber• Participant is given a goody bag with information and supplies• Follow up with them after three months, 6 months and one year for: • Self-reported condom use • Multiple sexual partners • Unprotected sexual intercourse
My Role• Participant brochures• Helped work with designs: Posters Letterheads• Inventory• Visited barbershops during recruitment Follow up phone calls• iPad testing• Sex Coupons
Sex CouponsSEX SEX SEX Talk Dirty To Me This coupon needs no explanation. Make sure nobody is within earshot because this isn’t going to be PG… Ladies, it’s time to bring out that special lingerie you’ve been saving. This coupon entitles the holder to bring out her sexiest lingerie. Hopefully it won’t be on for long though… All Nighter Tonight might be a late night! This coupon entitles the holder to an all night session of passionate sex. Resting is allowed but not recommended.
iPad Testing• Preliminary run through to test for user friendliness and experience• Participants were told to think out loud• Recorded all of the participants thoughts• Two thirty minute components• Participants discussed the video afterwards
• Went to various barbershops during the recruitment process• Sweltered in the heat• Took note of the different reactions each person had to the project• Documented my experience