Lemon Interactive is a specialist Outsourcing company focused on delivering services to Hosted Service Providers and Marketing agencies. It delivers a unique blend of Wesern Quality assuarance and Asian commercial competiveness to provide margin rich value propositions to its clients. Lemon Interactive is seeking to open dialogue with clients looking to take advantage of partnering as a driver of business cost efficiency

1. Symbiotic Partner Programme
Lemon Interactive

2. Contents
About Lemon Interactive
Symbiotic Partner Program
• Our business
• Our Strategic Intent
• The Case for Partnering
• Our Partner approach
• Why partner with Lemon • Partner benefits
Interactive
• Our Workshare Model
• The Challenges we address
• Case Study
Lemon Interactive Solutions
Next Steps

3. Our Business

4. The Case for Partnering"
Effective Partnering can enable Web Services businesses to transact more
profitably and weather competition as markets consolidate
Significant Increase
In Competition
Globalisation
Need to Access
New Competencies
New Entrant or
Structural Shifts
Other Entrepreneurial
In our Industry
Activity
Derive Economies of Scale /
Drive Synergies
Mutual Brand Extension
Derive Offshore
Market Commoditisation
commercial benefits

5. Why Partner with Lemon
Interactive?

6. We have used our capability to
address key challenges for you

7. Contents
About Lemon Interactive
Symbiotic Partner Program
• Our business
• Our Strategic Intent
• The Case for Partnering
• Our Partner approach
• Why partner with Lemon • Partner benefits
Interactive
• Our Workshare Model
• The Challenges we address
Lemon Interactive Solutions
Next Steps

8. What is the “Symbiotic” Partner Program? "
Strategic intent of the Partner relationship
Designed to
reduce
operational costs
for Web Design
& SEO Agencies
Work to agreed
teaming agreement, Partner retains client
workshare, SLA's, control; Lemon
pricing and joint Interactive provides
governance high quality services
frameworks
under NDA; Margin is
retained
Operations in 12 Agencies
UK, US, India; already benefiting
Fusing best from improved
capabilities of commercial
east & west
competitiveness

9. Why “Symbiotic” Makes Sense"
Why is it good for Partner and Lemon Interactive?
Services being
commoditised;
Customers Margins being
demanding more for constrained; New
less
entrants
Offshore capability
improves
competitiveness to
address this market.
SME’s & Corporate
provide largest
hunting ground but
highly price
sensitive.
Both
organisations
drive and deliver
volume whilst
playing their
natural position

10. “Symbiotic” benefits for You
Low risk
• Client partner intimacy Earn More From
honoured & maintained
• Built on platform of
Each Transaction
success
• Higher margin business
• Lessons learned & • Access to greater share
Leveraged from multiple of customer wallet
successful engagements
with Web Agencies
Easier & faster to do Keep out
business
competition
• Unique collaborative
• Discounts & indicative
partnership & offering
costs negotiable
• Easily turn on more
• Aligned methodologies
services

11. Symbiotic Partner Benefits
Addresses four primary offshoring concerns
"
• We provide “White • Reduce costs &
Label” services & improve margin whilst
delivering standards
adopt your and improving
working practices
operational support
Seamless
Financial
Process
Gain
Integration
Maintain
Right
& improve
Support
SLA’s
• We work with you to • Access to significant
ensure quality professional services
management and and support functions
tight project to meet staffing short-
governance
falls

12. Symbiotic Partner Program"
Workshare Model
Client Delivered
• End to End Client
Management
• Proposal
Management
• Project Management
Lemon Interactive
Delivered
• End to End Partner Management
• Bid Support
• Partner Project Management
• Back End Service delivery
• Web Apps Development
• Mobile Apps Development
• Rich Internet Apps (RIA)
Joint or Optional • Back End Quality Control &
Capability
Assurance
• Web Design
• Web Development
• Application
Development
• Consultancy

13. Client Case Study"
Competition Drives Business Change
Client:
• a successful UK Web Design agency
Core values:
• customer intimacy
• service quality
The Client Challenge:
• Maintain quality
• Retain Jobs
• Maintain/Increase deal profitability.
The Solution:
• Client became a SYMBIOTIC partner
The Benefits:
• Enables client to adhere to Core Values
• Client able to bid and win price sensitive opportunities
• Allows client to compete aggressively with
• Offshore agencies and;
• UK agencies already using offshore resources
• Leverage brand quality and reputation for differentiation
• Retain key staff

14. Client Case Study"
Defence & Acquisition through portfolio extension
Client:
• UK Telco
Core values:
• Delivery of SME oriented Solution Packages
• Enable customer competitiveness
• Service quality
The Telco Challenge:
• Effectively Defend against Dominant UK Incumbent threat
• Extend portfolio to create customer acquisition tool
• Deliver in a simple price per month model that clients understand.
• Make or Buy approach
The Solution:
• Symbiotic White labeled SEO service
• Service Offering Customised for Telco
• Significantly more value at same cost as BT SmartSearch for client
• Telco seen to address a key SME requirement to improve lead generation
The Benefits:
• “Symbiotic” seamlessly delivers a new service offering
• Increase in client win ratio
• Increase in profitability
• Increase in client retention capability

15. Contents
About Lemon Interactive
Symbiotic Partner Program
• Our business
• Our Strategic Intent
• The Case for Partnering
• Our Partner approach
• Why partner with Lemon • Partner benefits
Interactive
• Our Workshare Model
• The Challenges we address
• Case Study
Lemon Interactive Solutions
Next Steps

16. A broad range of partner
oriented solutions
Designed to either support your portfolio extension into new markets or
operational cost reductions but, always with quality in mind.

17. Contents
About Lemon Interactive
Symbiotic Partner Program
• Our business
• Our Strategic Intent
• The Case for Partnering
• Our Partner approach
• Why partner with Lemon • Partner benefits
Interactive
• Our Workshare Model
• The Challenges we address
• Case Study
Lemon Interactive Services
Next Steps

18. What happens next?
Contact us
and arrange Define &
to discuss Agree
your specific Go/No Go engagement
requirements
Decision
methodology
Scope & Sign Begin
Agree proof “Symbiotic” enjoying the
of concept Joint NDA & benefits of
under partner Teaming “Symbiotic”
NDA
Agreement

19. Contact Us
Lemon Interactive
c/o Lemon Group International Ltd
Berkeley Square House
Berkeley Square
London
W1J 6BD
Tel: +44 20 30 86 87 88
Fax: +44 208 181 6470
Email: sales@lemoninteractive.com
Web: www.lemoninteractive.com

21. Symbiotic Program
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