RAL Consulting Market Entry and In-market Solutions for Asia Pacific

What we do Building on over 20 years of experience in bringing new products to new markets across Asia Pacific; RAL Consulting offers a range of marketing solutions designed to accelerate the introduction, or expansion of product and service markets across all the major countries in Asia.

Building on over 20 years of experience in bringing new products to new markets across Asia Pacific; RAL Consulting offers a range of marketing solutions designed to accelerate the introduction, or expansion of product and service markets across all the major countries in Asia.

Why we do it Many companies attempting to enter a diverse market such as Asia struggle with the cultural and market mixture that the region represents Our goal is to provide services that will allow a company expanding into Asia for the first time, or expanding on an earlier introduction to succeed and grow.

Many companies attempting to enter a diverse market such as Asia struggle with the cultural and market mixture that the region represents

Our goal is to provide services that will allow a company expanding into Asia for the first time, or expanding on an earlier introduction to succeed and grow.

How we do it There are a number of critical success factors that need to be met to make a new product or service succeed in Asia: Aim for the right market or country Be able to deliver the products or services the market wants Find the right channel to deliver the product or service Set the correct pricing expectations Be able to support the product or service the way the market expects it to Compete effectively with global and local competition Find the right people to support your goals

There are a number of critical success factors that need to be met to make a new product or service succeed in Asia:

Aim for the right market or country

Be able to deliver the products or services the market wants

Find the right channel to deliver the product or service

Set the correct pricing expectations

Be able to support the product or service the way the market expects it to

Compete effectively with global and local competition

Find the right people to support your goals

What we do Provide answers to the key questions: Market assessment What markets are best suited for your products and services Which countries are bested suited to your company? Routes to market What are the best channels for your target market and your company Who would be your best partners in each country or market? How would you get introduced to them?

Provide answers to the key questions:

Market assessment

What markets are best suited for your products and services

Which countries are bested suited to your company?

Routes to market

What are the best channels for your target market and your company

Who would be your best partners in each country or market?

How would you get introduced to them?

What we do Provide answers to the key questions: Channel and Partner Management What to sell? How to price it? How to manage the relationship Product and Service Introduction What legal barriers need to be overcome? What compliance issues are there? U.S. and local? What additional costs will impact your product or service? Who are your “real” competition and what do you really need to compete against? Where, when and how to launch your product or service in the most cost effective manner, with the greatest impact

Provide answers to the key questions:

Channel and Partner Management

What to sell?

How to price it?

How to manage the relationship

Product and Service Introduction

What legal barriers need to be overcome?

What compliance issues are there? U.S. and local?

What additional costs will impact your product or service?

Who are your “real” competition and what do you really need to compete against?

Where, when and how to launch your product or service in the most cost effective manner, with the greatest impact

What we do Provide answers to the key questions: People Issues Who to hire Where best to hire them? What does each market need to support your goals?

Provide answers to the key questions:

People Issues

Who to hire

Where best to hire them?

What does each market need to support your goals?

Services Offerings Market introduction analysis Market preparation statements Channel analysis Channel/Partner research and introduction Equity Partnership research and planning Channel program development Product/Service compliance and homologation Competitive analysis Product launch planning and management Service planning and introduction Staffing analysis and planning

Market introduction analysis

Market preparation statements

Channel analysis

Channel/Partner research and introduction

Equity Partnership research and planning

Channel program development

Product/Service compliance and homologation

Competitive analysis

Product launch planning and management

Service planning and introduction

Staffing analysis and planning

RAL Consulting Leigh Costin Director +61 419 288733 [email_address]

Short Biography Leigh Costin 20+ year industry veteran 10 years involvement in network design and analysis 15 years in technical marketing and product management Working across Asia Pacific, Japan and Europe Technical and Marketing roles in Blue Coat Systems, Fortinet, Symantec, Data General, HP, Groupe Bull, Honeywell Information Systems. Based in Sydney, Australia

Leigh Costin

20+ year industry veteran

10 years involvement in network design and analysis

15 years in technical marketing and product management

Working across Asia Pacific, Japan and Europe

Technical and Marketing roles in Blue Coat Systems, Fortinet, Symantec, Data General, HP, Groupe Bull, Honeywell Information Systems.

Based in Sydney, Australia