Acquiring Your First Users
Out of Thin Air

Kathryn Minshew
“Build it,
and they will come”	
  
But, no.	
  
Dead
Monthly unique visitors
200000

Not Dead
Monthly unique visitors
800000
600000
400000
200000

0

0
Acquiring Users Out of Thin Air 101
•  Design the first user experience
•  Ask for word of mouth & make it
insanely easy
•...
1: Design the first user
experience
2: Ask for word of mouth,
and make it insanely easy
3: Seek out like-minded
groups
4: Know how to approach
bloggers & reporters
Approaching Bloggers & Reporters #1	
  
•  Concentrate on the right people
–  Start small
–  Target appropriately
Approaching Bloggers & Reporters #2	
  
•  Tell a good, clear, easy-to-repeat story
–  Who’s the hero of your project?
–  ...
Approaching Bloggers & Reporters #3	
  
•  Be concise
•  Relate your story to trends
•  Understand: reporters are humans t...
5: Become your own
PR Machine
Thank You!
Kathryn Minshew
@Kmin
TheMuse.com
Acquiring Your First Users Out of Thin Air by Kathryn Minshew
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Acquiring Your First Users Out of Thin Air by Kathryn Minshew

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Acquiring Your First Users Out of Thin Air by Kathryn Minshew

The Lean Startup Conference 2013
http://leanstartup.co/

Published in: Technology, Business
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Acquiring Your First Users Out of Thin Air by Kathryn Minshew

  1. 1. Acquiring Your First Users Out of Thin Air Kathryn Minshew
  2. 2. “Build it, and they will come”  
  3. 3. But, no.  
  4. 4. Dead Monthly unique visitors 200000 Not Dead Monthly unique visitors 800000 600000 400000 200000 0 0
  5. 5. Acquiring Users Out of Thin Air 101 •  Design the first user experience •  Ask for word of mouth & make it insanely easy •  Seek out like-minded groups •  Know how to approach reporters •  Become your own PR machine
  6. 6. 1: Design the first user experience
  7. 7. 2: Ask for word of mouth, and make it insanely easy
  8. 8. 3: Seek out like-minded groups
  9. 9. 4: Know how to approach bloggers & reporters
  10. 10. Approaching Bloggers & Reporters #1   •  Concentrate on the right people –  Start small –  Target appropriately
  11. 11. Approaching Bloggers & Reporters #2   •  Tell a good, clear, easy-to-repeat story –  Who’s the hero of your project? –  What’s the problem? The opportunity? –  How is your solution going to be unique? Important?
  12. 12. Approaching Bloggers & Reporters #3   •  Be concise •  Relate your story to trends •  Understand: reporters are humans too!
  13. 13. 5: Become your own PR Machine
  14. 14. Thank You! Kathryn Minshew @Kmin TheMuse.com
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