Acquiring Your First Users Out of Thin Air by Kathryn Minshew

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Acquiring Your First Users Out of Thin Air by Kathryn Minshew

The Lean Startup Conference 2013
http://leanstartup.co/

Published in: Technology, Business
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Acquiring Your First Users Out of Thin Air by Kathryn Minshew

  1. 1. Acquiring Your First Users Out of Thin Air Kathryn Minshew
  2. 2. “Build it, and they will come”  
  3. 3. But, no.  
  4. 4. Dead Monthly unique visitors 200000 Not Dead Monthly unique visitors 800000 600000 400000 200000 0 0
  5. 5. Acquiring Users Out of Thin Air 101 •  Design the first user experience •  Ask for word of mouth & make it insanely easy •  Seek out like-minded groups •  Know how to approach reporters •  Become your own PR machine
  6. 6. 1: Design the first user experience
  7. 7. 2: Ask for word of mouth, and make it insanely easy
  8. 8. 3: Seek out like-minded groups
  9. 9. 4: Know how to approach bloggers & reporters
  10. 10. Approaching Bloggers & Reporters #1   •  Concentrate on the right people –  Start small –  Target appropriately
  11. 11. Approaching Bloggers & Reporters #2   •  Tell a good, clear, easy-to-repeat story –  Who’s the hero of your project? –  What’s the problem? The opportunity? –  How is your solution going to be unique? Important?
  12. 12. Approaching Bloggers & Reporters #3   •  Be concise •  Relate your story to trends •  Understand: reporters are humans too!
  13. 13. 5: Become your own PR Machine
  14. 14. Thank You! Kathryn Minshew @Kmin TheMuse.com

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