The document discusses how the media product, a teaser trailer titled "Imminent", uses and develops conventions of real media products. Specifically: - The trailer is 1 minute long, following the typical duration of film teaser trailers of 30 seconds to 1 minute 30 seconds. - It uses 19 clips without revealing the full narrative, generating intrigue and interest from viewers as in real teaser trailers. - As editor, some elements like captions were developed uniquely while maintaining a simple and edgy style typical of teaser trailers. - A scary ending was created using layered sound and video editing to leave viewers wanting more, as in horror film trailers like The Exorcist.

1. In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?

2. The clips are very short and all in all, along with text screens, our trailer is intentionally 1minute long as we
are following the existing teaser trailers. Film teaser trailers last from 30 seconds to 1minute 30 seconds on
average, we found out this information as we watched many teasers and recorded the duration. Our teaser
trailer, Imminent, consists of 19 clips, not including title screens or our opening logo.
Being a teaser trailer our group decided that the narrative should not be revealed in order to create an
intrigued response from the audience. The lack of narrative that's revealed causes the audience to generate
endless enigmas for the movie, furthermore generating an interest into the film and causing them to be
drawn in. We used this element of real media products to produce a realistic media product
ourselves, meeting the typical duration allowed us to follow the convention of media teaser trailers.

3. Being the editor I took some typical elements and further developed them to fit in with our unique media
product. The main one being the captions I used and also I did not include a rhetorical question due to the
fact I was hoping the audience generated various ones themselves.
As the editor I had chosen to use white on the black background for the titles throughout as it was
simple, with an edgy bold font that's centralised, which connotes our genre. Below is screen shots of the two
types of text used. The bold one being just for the title and the “Coming this January”.
This lead to our trailer having a more subtle feel and then just one main build up of effects which was at the
end of the trailer. I used this to scare the audience at the end after creating a very vague knowledge of the
narrative, I hoped that this would intentionally leave them wanting more from the film and encourage them
to go and see the movie. The build up was a combination of sound layers, edited colour balance and the
cutting of one particular clip to create an overlapping effect when the main character turns her head. Films
such as the Exorcist inspired me to create this effect as it intensified the level in which the audience are
scared in relations to just a slow head movement.

4. When first considering a design for my poster I intended to develop the RITE movie poster and create
one for imminent. My first idea was to center the main characters face in-between a collage of playing
cards.
This was going to be where I would place the main characters
face, with a grey scale colour which was cold with enhanced
shadows.
In place of what look like a front cover of a book, I would place cards
with the blue English pattern all around as a boarder that was
random.
My title of Imminent would have all been in capital letters, bold font
and stretched to the width of the poster.
However, Photoshop was difficult and ended with me making a
very simple straight forward poster.

5. For my magazine cover I realised that it was very complicated in order to produce a cover that didn’t look
too fake. You have to consider the font, positioning of text, what should stand out the most and how you
should do that and also the colour scheme which I found most difficult.
However I found a magazine which featured a close up which I chose to get ideas from in order to get a
decent product.
The name of my magazine was in
relation to the fact it was a
magazine. By reading the
magazine you get an insight into
the movies, this inspired me and I
felt it was appropriate.