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The Takeover 2009 VMA Campaign Lauren Mitsch Supervisor: Daniel Partelow Summer 2009 Intern Nickelodeon Kids & Family Integrated Marketing & Partnerships
2009 Intern Army Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ You’ve Been Branded” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Week 1- VMA Kick Off Party
Week 2- VMA Takeover Website Promotes the VMA’s to a larger audience
Week 3- Gorilla Takeover
Week 3- Gorilla Takeover “ You’ve Been Branded” Flyer on all NYU dorm doors
Week 4- The 2009 VMA Evite Poll:  Video of the Year Eviters can vote! VMA Playlist: Eviters can listen to  Performers & Nominees!
Week 5-Facebook Ads Ad Preview (when clicked the ad takes you to my  VMAs Website!) Total Ad Impressions:  28,712 ! Target Audience:  All Penn State Students Time Range:  8/25/09 – 8/27/09
“  I’m still incredibly honored to have won the competition, and my experience at the VMAs will absolutely never be forgotten.” 

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Lauren Mitsch Intern Army VMA Campaign Presentation For Samanthas Staff Meeting

  • 1. The Takeover 2009 VMA Campaign Lauren Mitsch Supervisor: Daniel Partelow Summer 2009 Intern Nickelodeon Kids & Family Integrated Marketing & Partnerships
  • 2.
  • 3.
  • 4. Week 1- VMA Kick Off Party
  • 5. Week 2- VMA Takeover Website Promotes the VMA’s to a larger audience
  • 6. Week 3- Gorilla Takeover
  • 7. Week 3- Gorilla Takeover “ You’ve Been Branded” Flyer on all NYU dorm doors
  • 8. Week 4- The 2009 VMA Evite Poll: Video of the Year Eviters can vote! VMA Playlist: Eviters can listen to Performers & Nominees!
  • 9. Week 5-Facebook Ads Ad Preview (when clicked the ad takes you to my VMAs Website!) Total Ad Impressions: 28,712 ! Target Audience: All Penn State Students Time Range: 8/25/09 – 8/27/09
  • 10. “ I’m still incredibly honored to have won the competition, and my experience at the VMAs will absolutely never be forgotten.”