8. Use links such as “share
this”, or “like this” via
Facebook and Twitter.
Contests should be social
by nature
Allow people to vote to
choose winners (increases
interactions amongst
audience)
10. Catchy Titles will gain
more attention- keep
it short, ex. “Electrical
Zoo” contest by
Michelle Phan
Sony
“#CatchTheTablet”
campaign contest
(high engagement
level)
13. Don’t drag contest for
too long- successful
contests run about 4
weeks
Choose Winner-
Publicize their win
Promote the winner
via Facebook/Twitter
etc.