4. Content Strategies For Crossing Borders Features Application R&D Engineers Patents Sales Figures Names & Titles Vision Business transformation Winners & losers Heroes & villains Human impact Societal change Story backdrop Missing From Storytelling Winning Mindshare, Expanding Markets Facts come and go, but stories connect minds and build markets. No matter what medium a story is told in, there must be a narrative link to ensure that everything stays together and accrues to future stories. Connecting a company’s narrative to innovation, business advantage and human impact will create an emotional and lasting relationship between your customers and your brand, products and markets. Drama & Tension Narrative
8. "We tell your story to the world." Lisa Ashworth CEO PR Newswire EMEA PR Newswire T: +44 20 7454 5291 lisa.ashworth@prnewswire.co.uk
9. Content Strategies For Crossing Borders "We tell your story to the world." The Press Release is Dead Long Live the Press Release NOT about new media – it is about using media in news ways (Dr Craig Lefebvre) We are in the midst of a communications sea-change as significant as the introduction of the printing press The press release is not, as has been suggested, dead, but the advent of social media means that it’s no longer the only game in town. There are new routes and channels through which dynamic, rich, multimedia messages can flow, which significantly enhance our ability to target the specific audiences we’re interested in.
10. Content Strategies For Crossing Borders Broadcast Video Logo High Res Photo Release Text Related Links B Roll Interviews Screenshots Document Downloads Behind the Scenes Footage Social Media Links
11. Content Strategies For Crossing Borders Multimedia News Logo Branding and click through link Buy it Now Button Videos Broadcast Video Textformatted and distributed into editorial systems Hi-ResPhotos Downloadable Documents & Translations Hyperlinks Related Links Social Media Links Activision MNR
13. Content Strategies For Crossing Borders Why MNR? User generated content is now welcomed by over 70% of publications internationally Over 60% take comments on stories online with 29% also accepting and publishing readers’ pictures. Source: European Digital Journalism Study: How the Digital Age has affected journalism & the impact for PR – May 3 out of 4 journalists (involved in the survey) are now using RSS feeds to keep themselves abreast of news stories and developments. 83% of journalists write online articles and 44% use blogs or write wikis as a research source.
