A brief overview of ReTargeter's talent solutions, and our footprint in the recruiting space.

1. The Recruiter’s Choice for Targeted
Display Advertising Solutions !

2. RETARGETER AGENCY PARTNERSHIPS
Problem we’re solving!
Overview!
Technology!
Inventory!
Targeting!
Our Solutions!
Managed Services !
Footprint in the recruiting space!
Case Studies!
Why choose ReTargeter?!
!
TABLE OF CONTENTS
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3. According to Dr. John Sullivan, an internationally known HR-thought leader, 93% of
candidates do not convert on their first visit to your careers site. That means that 93%
of the candidates that your team has spent valuable time, money, and energy to
attract may never come back and apply for your open jobs or join your talent
community. !
At the most basic level, retargeting helps solve this problem. Retargeting allows you to
re-engage the 93% of candidates that did not apply for your jobs or joined your talent
community with banner ads and Facebook ads. !
!
The Benefits of Retargeting:!
• Increased Employer brand awareness (branding = trust)!
• Reduced time to fill / time to hire !
• Increased engagement !
• Protecting your other recruitment advertising investments i.e. job boards!
• Increased conversion rates !
• Lower cost per application & lower cost per hire !
PROBLEM WE’RE SOLVING…

4. RETARGETER AGENCY PARTNERSHIPS
ReTargeter is a full-service display advertising platform specializing in retargeting
and audience targeting for Fortune 1000 and hyper growth employers.!
!
Our proprietary platform allows us to reach whatever audience is most important to
your clients on whichever channel is most relevant for them, and our experienced
account managers and ad operations specialists ensure all campaigns achieve
maximum performance.!
!
All our solutions combine best-in-class technology with a human touch. !
OVERVIEW!

5. RETARGETER AGENCY PARTNERSHIPS
PLATFORM!
Our cutting-edge technology stack
offers display advertising solutions
to meet any client need, from
premium branding to large-scale
direct response. Here’s how:!
Technology!1
Our easy-to-implement tag and powerful media-buying
platform make real-time bidding simple and effective.!
Inventory!2
We access over 480 billion impressions of display,
mobile and video inventory per month from the leading
ad networks and exchanges.!
Reach the rights audiences by leveraging a
broad array of demographic, contextual,
behavioral, interest, and intent-based data.!
Targeting!3
We can serve standard, Flash, rich media, mobile,
and video ads. !
Creative!4
Every client receives a dedicated account manager
who serves as the single point of contact for all of
their campaigns, and is supported by both our
account management and ad operations teams.!
Managed Services!5

6. RETARGETER AGENCY PARTNERSHIPS
INVENTORY
We help you reach your ideal audience all over the web. We have access to all the leading ad
networks and exchanges, including DoubleClick, MSN, Rubicon Project, and even the Facebook
Exchange, Facebook’s limited-access real-time bidding exchange. We can also serve pre- and
post-roll video ads on the leading video exchange networks including YouTube and BrightRoll.!
!
We can serve on as many sites as you require, or we can limit ads to appear exclusively on premium
inventory.!
!
All of our inventory is human-audited, ensuring that our clients' ads only appear on high-quality sites.!
480Billion
Monthly
Impressions375
Million
Monthly
Online Video
Impressions
502
Contextual
Verticals
Make
every
impression count
network
FOX
TM

7. RETARGETER AGENCY PARTNERSHIPS
TARGETING!
Our precise targeting capabilities make it easy for
you to serve the right ads to the right users at the
right time. Depending on your needs, we can
customize a package of targeted ads based on
behavioral, demographic, geographic, interest and
contextual factors. We can even target down to the
device level.!
Demographic & Geographic
Focus ads only on those who fit the right
demographic or location profile to serve
your goals. We can target by gender, age,
income, as well as by country, state, city,
and even ZIP.!
Contextual
Contextually-focused ads mean your ads
will only appear on sites highly relevant to
their audience.!
Job Search Intent
Focus on an audience that has specifically
demonstrated interest in your client’s
company and jobs. !
Behavioral
Target anyone who’s been to your careers
site, engaged via social media, looked at
jobs, learn more about your company or
any other career related information!

9. RETARGETER AGENCY PARTNERSHIPS
MANAGED SERVICES!
REPORTING!
All of our clients receive support from our experienced team of
account executives, account managers and ad operations
specialists, ensuring that each and every campaign is fully
optimized and operating at its highest potential.!
!
You will always have a single point of contact, one person who
you can call for questions, troubleshooting or changes
campaigns.!
We customize our reports to meet your individual needs and
deliver them when you want them. We can provide you with
domain-level analysis, tracking links, creative breakdowns, and
reporting by day. We can also pass back customer IDs, and we
support all major ad tags so you can track campaign
performance on your end.!
Setup Flight
Optimization Reporting

12. One of the largest healthcare
management companies in the
nation with over 240 facilities
and 68,000 employees.!
Attract and re-engage healthcare
professionals with a heavy focus
on Nurses. !
Site retargeting - 3 month
campaign in Q3 2014.
Renewed for all of us 2015.!
90% of the hires were nurses !
Hires
CPH
64
$60
MINI – CASE STUDY !

13. A global leader in dialysis
healthcare with over 60,000
employees in North America. !
Attract and re-engage healthcare
professionals !
Audience Targeting, Audience
Extension, Site and Facebook
retargeting - 12 month
campaign in 2014. Renewed
for all of us 2015.!
By leveraging first, second (Beyond.com), and third party data
segments, we were able to prospect and re-engage healthcare
professionals to help fill positions in Clinical Management, RN,
Travel RN, Regulatory Affairs, IT, and Pharmacy. After the initial
engagement, candidates were moved through the funnel into
retargeting campaigns which helped lower their overall cost per
application.!
Applica.ons
CPA
Hires
CPH
3,850
$7.67
118
$250.28
MINI – CASE STUDY !

14. Global Wireless Carrier with
over 170,000 employees !
Prospect new candidates for Bi-
Lingual Retail Sales
Representative & Customer
Service positions in highly geo-
targeted regions in the Western
United States !
Audience Targeting - 3 month
campaign in Q2 2014.
Renewed for all of 2015.!
By leveraging third party data segments, we were able to prospect
new bi-lingual candidates for Retail Sales reps and Customer
Service positions for a Global Wireless carrier. After the initial
engagement, users were moved through the funnel into
retargeting campaigns. The high CTR validates our ability to
prospect a highly relevant audience which increased our pool of
qualified candidates.!
Campaign
Type
Sum
of
Clicks
Average
of
CTR
eCPC
Audience
Targe9ng
2780
0.23%
$1.93
MINI – CASE STUDY !

15. Global Wireless Carrier with
over 170,000 employees !
Recruit candidates for Retail Sales
Representative & Customer
Service positions in highly geo-
targeted regions throughout the
US. !
!
Site Retargeting & FBX
Retargeting - 3 month
campaign in Q3 2014.
Renewed for all of 2015.!
Campaign
Type
Cost
per
Applica.on
Sum
of
Applicants
FBX
Retarge9ng
$1.26
1605
Site
Retarge9ng
$1.85
2383
MINI – CASE STUDY !

16. National Pharmacy Retailer with
over 200,000 employees !
Recruit candidates for IT
positions, nursing and
merchandiser positions
nationwide.!
!
!
Site retargeting - 2 month
campaign.!
Campaign
Type
Cost
per
Hire
Total
Hires
Site
Retarge9ng
$11.10
900
MINI – CASE STUDY !

17. Dedicated to the recruitment space!
We are the only retargeting company fully dedicated to the recruitment space. With our premier
recruitment solutions, our client roster, industry knowledge, and our contacts, we are the right
choice for your clients display advertising and retargeting needs.!
Domain Expertise!
Out team has been helping corporate employers and staffing agencies find qualified
candidates through targeted recruitment advertising campaigns for 10+ years. Our team is
comprised of former Yahoo! Hotjobs, Monster, SimplyHired, Work4labs, as well as past
recruiters who have gone through the same challenges and used similar tools. !
WHY CHOOSE RETARGETER?!

18. CRM Retargeting !
The easiest way to engage and re-engage candidates with simply an email address.!
Use case: Great for companies that are migrating data from one ATS to another. In addition,
Companies launching a new Talent Community or promoting a recruiting event. !
Site & Facebook Retargeting !
Use case: Site and Facebook retargeting can help your clients stay top of mind with the 93%
of candidates that abandon the apply process.!
Reach Jobseekers and Qualified candidates with 2nd and 3rd party data sources
including Beyond.com, CareerBliss, eXelate, Bizo, BlueKai, Peer39, etc.!
Use case: Audience targeting can help your clients reach passive candidates that fit their
candidate personas (Target users by Job Function, Company Size, Education, Search
behavior, Diversity, etc) and help build employer brand awareness and drive new job seekers
to their career sites.!
!
CUSTOM SOLUTIONS FOR YOUR CLIENTS !