Virgin America created a 6-hour YouTube advertisement. Google's Q3 financial results missed expectations with revenue of $16.52 billion, lower than projected. It hired 3,000 new employees and the chief business officer position will now oversee revenue activities. Facebook released a study on millennials through its new insight unit, finding they are not homogenous and have a fear of being offline, with most still preferring in-person socializing but refusing to leave home without their phones. Vice News is expanding with new local language newsrooms in Germany, France, Italy, Spain, Australia, Brazil and Mexico.

1. 5 Interesting Advertising News
13-19 October 2014
hand picked by Panos Ladas (@ladas)

2. 1. Virgin America makes 6 hours YouTube ad
Wednesday Oct 15, 2014

3. 2. Google’s Q3 Financials miss expectations
Thursday Oct 16, 2014
● Google posted $16.52 billion in revenue for Q3, disappointing analysts
who had forecast Google would haul in $16.57 billion in revenue.
● Shares fell 3% with the news.
● Total number of paid clicks, expanded by 17% in Q3. That was down from
the 25% growth rate that Google delivered in Q2.
● Google ramped up spending in Q3. The company increased its headcount
by roughly 3,000 employees, contributing to a 46% rise in R&D costs.
● Omid Kordestani is the new chief business officer. The chief business
officer is considered a key position, overseeing all the company's
revenue-generating activities & serving as a liaison to investors.
● CPC stabilized, declining only 2% y-on-y compared to the 6% dip in CPC
Google experienced in its Q2.

4. 3. Facebook on marketing to millennials
Wednesday, 15 October 2014
● “The Coming of Age on Screens” is the first outputs from Facebook IQ the
social network’s new insight unit.
● It is a qualitative and quantitative study covering around 11,000 13-24
year olds across 13 global markets.
● “Fear of being offline” is the new “fear of missing out” for millennials.
● It finds millennials to be a far from homogenous group, better
approached as 3 distinct groups.
● Personal interaction is still hugely important, with 64% of those surveyed
in the UK saying they still spend most time hanging out at friends’ houses
● 75% of millennials refuse to leave the house without their phone.
● Mobile is also the “first screen”: 90% of young people surveyed owned a
smartphone, but the least-used function, is to make a phone call.

5. 4. Vice News Expands
Friday, 17 October 2014
● Vice News will launch newsrooms in Germany, France, Italy, Spain,
Australia, Brazil and Mexico.
● Each newsroom will offer local language editions featuring in-depth
videos and editorial content.

6. 5. CHANEL N°5: The One That I Want
Tuesday Oct 14, 2014